Available to hire
I’m a Digital Marketing Campaign Specialist with 4+ years of experience in SEO and paid advertising, focusing on Google Ads campaign management at scale. I help brands grow organic traffic and optimize conversion rates through data-driven strategies.
Currently, I manage campaigns for 150+ companies per quarter, collaborating closely with business owners to align marketing with business goals. I’m open to remote and international opportunities and enjoy working with diverse teams in fast-paced environments.
Experience Level
Language
English
Fluent
Work Experience
Digital Marketing Campaign Specialist at TDCX (MY) SDN. BHD
September 1, 2024 - PresentManage and optimize Google Ads campaigns across a portfolio of 150+ companies per quarter. Execute keyword research, bid adjustments, and campaign structuring to maximize ROAS and performance. Analyze campaign data using Google Analytics 4 and internal dashboards to identify growth opportunities. Deliver strategic recommendations on targeting, budget allocation, and campaign optimization to business owners. Achieve client KPIs including +50% CTR improvement and +30% conversion rate growth. Act as primary account manager, maintaining client relationships and ensuring long-term retention. Support revenue growth through consultative marketing strategies aligned with client business goals.
Search Engine Optimization Specialist at VapeCloudNZ
October 1, 2022 - August 1, 2025Developed and executed SEO strategies that increased organic traffic by 25%+; Re-optimized website content, resulting in 55% increase in impressions and 70% traffic growth; Conducted technical SEO audits and maintained website health for sustained ranking performance; Performed competitor analysis and implemented data-driven keyword strategies; Analyzed performance using Google Analytics and SEMrush to refine SEO approach; Maintained consistent YoY conversion rate between 2% – 4%.
Program Head Manager at Inspiration Factory Foundation
January 1, 2019 - August 1, 2024Progressed from Program Assistant Intern to Program Head Manager over 8 years. Led multi-location programs across 12 locations, managing teams and budgets. Designed curriculum and implemented monitoring & evaluation frameworks. Recruited and trained 35 – 50 volunteers monthly to support operations.
Education
Bachelor of Arts at Universitas Gunadarma
January 11, 2030 - January 1, 2017Qualifications
Industry Experience
Software & Internet, Professional Services, Media & Entertainment
Experience Level
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