I'm Yao Liu, a digital product designer and UX specialist with 7 years of experience shaping intuitive, human-centered digital products. I translate complex technical workflows into clear, engaging interfaces across B2B and B2C platforms, FinTech apps, digital healthcare solutions, and AI products. I blend storytelling with usability research to bridge design creativity and complex user processes, delivering interfaces that feel intuitive, elegant, and safe for users.…

Yao Liu

I'm Yao Liu, a digital product designer and UX specialist with 7 years of experience shaping intuitive, human-centered digital products. I translate complex technical workflows into clear, engaging interfaces across B2B and B2C platforms, FinTech apps, digital healthcare solutions, and AI products. I blend storytelling with usability research to bridge design creativity and complex user processes, delivering interfaces that feel intuitive, elegant, and safe for users.…

Available to hire

I’m Yao Liu, a digital product designer and UX specialist with 7 years of experience shaping intuitive, human-centered digital products. I translate complex technical workflows into clear, engaging interfaces across B2B and B2C platforms, FinTech apps, digital healthcare solutions, and AI products.

I blend storytelling with usability research to bridge design creativity and complex user processes, delivering interfaces that feel intuitive, elegant, and safe for users.

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Language

English
Fluent
German
Advanced
Chinese
Fluent
Korean
Beginner

Work Experience

Founder / Lead Designer at 1993 Design Associates
September 1, 2023 - Present
Leading the overall creative and strategic direction of 1993 Design Associates, overseeing the full design process across projects. I ensure the artistic integrity and narrative quality of our work by designing brand and product experiences with visual clarity and emotional impact, while building client relationships and identifying growth opportunities.
Lead Product Designer at Deep Impact AG
September 1, 2023 - September 30, 2025
Responsible for multiple digital product design works across various technology industries, including AI facial detection technology, online publishing engine and community platform building. Built design systems, led user research, and implemented cross-platform UX/UI. Mentoring junior/apprentice designers.
UX Designer / Researcher at medignition
April 1, 2022 - September 30, 2025
Focused on researching and developing novel interaction patterns, and conduct design research for digital health innovations. Applied user-centred design principles to adapt interfaces for different user contexts and improve digital health experience.
Founder / Interaction Designer at mo'
May 1, 2022 - September 30, 2025
Manage and work on design projects from clients of the Swiss & European markets.
Accessories / Graphic Designer at Shenzhen Xizi Clothing Chain Management Co. ltd.
July 1, 2016 - September 30, 2025
Designed the hat product series for 2016 S/S & A/W. Product photography, Graphic design and Marketing.

Education

Bachelor of Interaction Design at Zürcher Hochschule der Künste
September 1, 2018 - June 1, 2021
Bachelor of Movie, Theatre & Television Design at Communication University of China
September 1, 2011 - June 1, 2015

Qualifications

2021 ZHdK Förderpreise Nomination
June 28, 2021 - September 30, 2025
Feminist design research project: Dandelion Method(nomination)
PUNKT. Ausstellung
April 27, 2020 - September 30, 2025
Robotic Project - Fluffy & QX320
Art Blanche
September 30, 2025 - September 30, 2025
Photography - No title
First-class Scholarship based on academic merit
September 30, 2025 - September 30, 2025
First-class Scholarship based on academic merit
September 30, 2025 - September 30, 2025
First-class Scholarship based on academic merit
September 24, 2012 - September 30, 2025

Industry Experience

Software & Internet, Healthcare, Financial Services, Professional Services, Media & Entertainment, Education, Non-Profit Organization, Real Estate & Construction, Government, Retail