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I am a strategic and creative marketing leader with 7+ years of experience across luxury retail, FMCG, government, and corporate sectors. I thrive on transforming brands through experiential retail, digital campaigns, and data-driven storytelling. I currently lead the marketing function across Patchi UAE and oversee group-wide initiatives across multiple subsidiaries, delivering measurable growth and elevated customer experiences. I excel at building and inspiring high-performing teams, guiding brand and product storytelling, and delivering end-to-end marketing programs from concept to launch. I love partnering with agencies, retailers, and cross-functional teams to create meaningful moments that resonate with audiences and drive ROI.…I am a strategic and creative marketing leader with 7+ years of experience across luxury retail, FMCG, government, and corporate sectors. I thrive on transforming brands through experiential retail, digital campaigns, and data-driven storytelling. I currently lead the marketing function across Patchi UAE and oversee group-wide initiatives across multiple subsidiaries, delivering measurable growth and elevated customer experiences. I excel at building and inspiring high-performing teams, guiding brand and product storytelling, and delivering end-to-end marketing programs from concept to launch. I love partnering with agencies, retailers, and cross-functional teams to create meaningful moments that resonate with audiences and drive ROI.

Yara Srouji

Marketing Strategist, Brand Strategist, Content Creator, +5

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I am a strategic and creative marketing leader with 7+ years of experience across luxury retail, FMCG, government, and corporate sectors. I thrive on transforming brands through experiential retail, digital campaigns, and data-driven storytelling. I currently lead the marketing function across Patchi UAE and oversee group-wide initiatives across multiple subsidiaries, delivering measurable growth and elevated customer experiences. I excel at building and inspiring high-performing teams, guiding brand and product storytelling, and delivering end-to-end marketing programs from concept to launch. I love partnering with agencies, retailers, and cross-functional teams to create meaningful moments that resonate with audiences and drive ROI.…I am a strategic and creative marketing leader with 7+ years of experience across luxury retail, FMCG, government, and corporate sectors. I thrive on transforming brands through experiential retail, digital campaigns, and data-driven storytelling. I currently lead the marketing function across Patchi UAE and oversee group-wide initiatives across multiple subsidiaries, delivering measurable growth and elevated customer experiences. I excel at building and inspiring high-performing teams, guiding brand and product storytelling, and delivering end-to-end marketing programs from concept to launch. I love partnering with agencies, retailers, and cross-functional teams to create meaningful moments that resonate with audiences and drive ROI.

Available to hire

I am a strategic and creative marketing leader with 7+ years of experience across luxury retail, FMCG, government, and corporate sectors. I thrive on transforming brands through experiential retail, digital campaigns, and data-driven storytelling. I currently lead the marketing function across Patchi UAE and oversee group-wide initiatives across multiple subsidiaries, delivering measurable growth and elevated customer experiences.

I excel at building and inspiring high-performing teams, guiding brand and product storytelling, and delivering end-to-end marketing programs from concept to launch. I love partnering with agencies, retailers, and cross-functional teams to create meaningful moments that resonate with audiences and drive ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Fluent

French

Advanced

Work Experience

Head of Marketing at Patchi UAE

September 1, 2025 - Present

Currently leading the full marketing function for Patchi UAE, driving brand transformation through experiential retail, seasonal campaigns, partnerships, and large-scale activations. Overseeing digital advertising, social media, paid campaigns, content direction, and performance optimization. Managing seasonal collection development and production from concept to launch; planning customer-centric retail activities across key malls and flagship locations; owning annual marketing budget and ROI; leading the marketing team and coordinating agencies and partners. September 2025 – Present.

Brand Manager | Creative Director at Aurel Gold

October 31, 2023 - July 24, 2025

Developed full brand strategy aligned with luxury positioning. Conducted market research and competitor analysis. Created storytelling and concepts for jewelry collections. Directed jewelry photoshoots from styling and art direction to post-production. Ensured brand consistency across visual and promotional materials including packaging, social media, and print.

Marketing Manager Digital at OakWork Experience

April 1, 2023 - August 1, 2025

Led multi-brand marketing campaigns and integrated brand communications across subsidiaries; developed digital marketing strategy; launched product and packaging initiatives; ensured consistent brand execution across luxury retail channels.

Senior Marketing Manager at Fusion Group Holding

April 1, 2023 - Present

Led full-spectrum marketing and creative strategy across 6+ subsidiaries, aligning business goals with impactful brand development and content execution. Spearheaded group-wide initiatives driving digital growth, lead generation, and B2B/B2C engagement, achieving a 60% increase in platform performance. Directed all creative production, including video, photography, graphic design, and content strategy for social media, websites, and print materials. Managed and led all brand and product photoshoots from concept through execution. Designed branded materials for digital and physical touch points, and oversaw planning and execution of major industry events. Collaborated with C-level leadership on go-to-market strategies. Served as exclusive marketing lead for Santa Maria Novella Qatar, coordinating diplomatic and government events.

Senior Marketing Manager at Digital Oak Agency

March 31, 2023 - July 24, 2025

Led a marketing team managing content creators, graphic designers, and digital marketers. Developed and executed tailored marketing strategies for client growth and engagement. Created customer personas and guided targeted campaigns. Directed social media content strategy, overseeing copywriting, design, and production quality. Prepared pitch decks and led new client acquisition. Served as primary client liaison. Delivered digital campaigns increasing website traffic by 30%. Worked with major clients in automotive, F&B, beauty, and tech sectors.

Junior Graphic Designer at Deloitte

February 28, 2022 - July 24, 2025

Created visual presentations, infographics, and pitch materials in collaboration with Deloitte teams. Ensured brand compliance and messaging accuracy.

Marketing Manager at Digital Oak Interiors

July 1, 2020 - March 31, 2023

Led the marketing team across content, design, and digital performance. Planned and delivered end-to-end marketing functions, contributing to ATL/BTL, CRM campaigns, and market research. Supported content creation, social media management, and brand initiatives; launched brand communications and online presence.

Marketing Manager Digital at OakWork

July 1, 2020 - March 1, 2023

Managed marketing for OakWork across Dubai and Doha; built integrated campaigns for Patchi UAE; drove e-commerce activations, partnerships, and experiential events.

Interior Architect & Marketing Coordinator at Resource Group

June 30, 2020 - July 24, 2025

Designed residential and commercial interiors, handling material selection, supplier coordination, and client presentations. Transitioned to Marketing Coordinator role supporting marketing campaigns and digital initiatives. Identified trends and recommended strategies to enhance company reputation, increasing web and social media traffic. Contributed to ATL, BTL, and CRM campaigns, generating creative marketing ideas and reporting on campaign outcomes. Played key role in launching Casino du Liban's online betting platform coordinating content creation and social media.

Interior Designer at Freelance / Self-Employed

January 1, 2019 - January 1, 2020

Designed residential and commercial interiors; managed material selection, supplier coordination, and client presentations.

Freelance Marketing Consultant & Content Director

January 1, 2019 - Present

Supported luxury, fashion, lifestyle, and F&B startups across Qatar, Dubai, Bahrain, and Lebanon. Launched new brands with business plans, content strategies, and social campaigns. Managed creative productions including photoshoots, videos, and branding. Advised on product-market fit with clients including Maison Safqa, Little Details Gold, Bedmall, and Dubai Cigarre Festival.

Architect at Freelance / Beirut Architecture Projects

January 1, 2016 - January 1, 2018

Pilot architecture projects; 2D to 3D staging design; storyboards; assisted with post-production and end-to-end project tools.