Yasamin Safari

Senior Graphic Designer · Visual Branding & Identity at Faranaab Afzar Aria

Led the design and content production team, managing creative processes from concept to final execution. Oversaw exhibition projects including booth design, exhibition visual assets, and on-site management to ensure a cohesive brand experience. Designed marketing collateral, exhibition graphics, and Instagram social media content to increase visibility and engagement. Created website visual assets, banners, and graphics aligned with brand identity and strategic goals. Managed end-to-end social media content strategy and execution, focusing on audience engagement. Handled concurrent projects across three subsidiary companies within the holding group.

Graphic Designer at Karate Olympic Centre

Created promotional materials including door hangers, event banners, and Facebook graphics to support local marketing efforts and increase event visibility.

Graphic Designer at Archie Bolden

Designed cohesive visual identities and digital assets for social media and email marketing campaigns. Developed recruitment focused visual content, ensuring brand consistency and engagement across all platforms.

Senior Graphic Designer & Project Manage at Faranaab Afzar Aria

Led design and content teams across three subsidiary companies, managing creative projects from concept to execution. Designed social media content, marketing materials, website assets, exhibition graphics, and digital campaigns aligned with brand strategy. Coordinated creative workflows while ensuring consistency across multiple brands. Used ChatGPT and Claude for prompt engineering, content ideation, and copywriting to accelerate campaign planning across brands.

Graphic Designer at North York Arts

Designed the Annual Performance Report and various branding materials aligned with the organization’s visual standards and community-focused mission.

Graphic Designer (Freelance) at Karate Olympic Centre

Designed and produced event and marketing materials including door hangers, event banners, and Facebook graphics to support local marketing initiatives, increase event visibility, and engage target audiences.

Graphic Designer at North York Arts (Contract)

Responsible for designing the Annual Performance Report and additional branding and promotional materials, ensuring alignment with the organization’s visual identity and communication standards while supporting its community-focused mission.

Graphic Designer at Karate Olympic Centre

Designed promotional materials including Facebook graphics, event banners, and marketing collateral. Produced engaging visual content to support local events and community outreach.

Graphic Designer at Archie Bolden

Designed social media content, Instagram campaigns, recruitment creatives, and promotional marketing materials aligned with brand guidelines. Built visual identities, logos, brand guidelines, and digital assets using Adobe Creative Suite, Figma, and Canva. Produced AI-assisted short-form video content for social media marketing in collaboration with international teams. Used prompt engineering with Midjourney and Leonardo AI to generate concept art and visual references, and leveraged ChatGPT and Claude to develop captions and content scripts.

Graphic Design Team Lead at Irankohan

Led a team of designers in producing brand identities, catalogs, and packaging for clients across different industries. Played a key role in expanding the company’s client base through strategic visual marketing initiatives and cross-functional collaboration.

Graphic Design Team Lead at Irankohan

Designed social media graphics, logos, packaging, catalogs, brochures, and brand guidelines. Managed multiple creative projects while maintaining consistent branding across print and digital platforms.

Graphic Designer at Alabahar

Contributed to sales growth by creating content for social media, organizing in-person marketing campaigns, and producing promotional photography aligned with the brand's identity.

Graphic Designer at Alabahar

Designed promotional social media posts, edited product photography, and created digital and print invitations and posters aligned with brand guidelines. Designed website banners and other marketing visuals with consistent brand identity across platforms. Organized in-person marketing campaigns and produced promotional photography to enhance product visibility and engagement.

Visual Designer (Project) at Carbonnel

Led creative design projects for fragrance packaging and marketing campaigns. The design work contributed to improved shelf appeal and increased product sales in European and Middle Eastern markets.

Graphic Designer at Rahaelectric

Created catalogs, brochures, and logos; produced marketing materials for exhibitions; and designed eye-catching posters and billboards for promotional campaigns to support client growth and brand success.