My passion for design focuses on transforming the unknown into something beautiful and original. My journey has spanned from branding and packaging to web and digital design. I am driven by analyzing the strengths and weaknesses of brands to communicate the message they need to convey to their customers. My goal is not only to create and design but also to understand the user experience before they interact with the design and to take the right steps in that direction. It’s about understanding, empathizing with, and seeing things from the user’s perspective.
Outside of work, I enjoy cooking, treating each ingredient as part of a design. I also have a deep passion for visiting museums and analyzing works of art. Another important point is that my father was a shoe designer because the influence of his profession increased my interest in the world of fashion. In this way, I enjoy combining fashion with my own work. I value collaboration and building strong relationships to bring out the best ideas and I aim to nourish my work with cultural richness.
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