My passion for design focuses on transforming the unknown into something beautiful and original. My journey has spanned from branding and packaging to web and digital design. I am driven by analyzing the strengths and weaknesses of brands to communicate the message they need to convey to their customers. My goal is not only to create and design but also to understand the user experience before they interact with the design and to take the right steps in that direction. It's about understanding, empathizing with, and seeing things from the user's perspective. Outside of work, I enjoy cooking, treating each ingredient as part of a design. I also have a deep passion for visiting museums and analyzing works of art. Another important point is that my father was a shoe designer because the influence of his profession increased my interest in the world of fashion. In this way, I enjoy combining fashion with my own work. I value collaboration and building strong relationships to bring out the best ideas and I aim to nourish my work with cultural richness.

Yasemin Umac

My passion for design focuses on transforming the unknown into something beautiful and original. My journey has spanned from branding and packaging to web and digital design. I am driven by analyzing the strengths and weaknesses of brands to communicate the message they need to convey to their customers. My goal is not only to create and design but also to understand the user experience before they interact with the design and to take the right steps in that direction. It's about understanding, empathizing with, and seeing things from the user's perspective. Outside of work, I enjoy cooking, treating each ingredient as part of a design. I also have a deep passion for visiting museums and analyzing works of art. Another important point is that my father was a shoe designer because the influence of his profession increased my interest in the world of fashion. In this way, I enjoy combining fashion with my own work. I value collaboration and building strong relationships to bring out the best ideas and I aim to nourish my work with cultural richness.

Available to hire

My passion for design focuses on transforming the unknown into something beautiful and original. My journey has spanned from branding and packaging to web and digital design. I am driven by analyzing the strengths and weaknesses of brands to communicate the message they need to convey to their customers. My goal is not only to create and design but also to understand the user experience before they interact with the design and to take the right steps in that direction. It’s about understanding, empathizing with, and seeing things from the user’s perspective.

Outside of work, I enjoy cooking, treating each ingredient as part of a design. I also have a deep passion for visiting museums and analyzing works of art. Another important point is that my father was a shoe designer because the influence of his profession increased my interest in the world of fashion. In this way, I enjoy combining fashion with my own work. I value collaboration and building strong relationships to bring out the best ideas and I aim to nourish my work with cultural richness.

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Language

English
Fluent
Italian
Intermediate

Work Experience

Graphic Designer and Art Director at VML
October 1, 2023 - Present
Worked remotely on various projects involving branding and digital design for clients including HSBC Bank, Toblerone, Netflix, Heineken, Marvis, Lavazza, Desperados, Barilla, Rio Mare, Collistar, Virgin Active, Anima Cosmetics, OlgaCola Milano, 1981Lab, Villa One Ostuni, and Casa Vendicari.
Creative Designer at LePub Agency
January 31, 2018 - July 14, 2025
Engaged in creative design projects, focusing on branding and packaging.
Art Director at The Daily Studio
August 31, 2023 - July 14, 2025
Directed art and creative initiatives coordinating with teams and clients.
User Experience Designer at Freelancer
July 31, 2022 - July 14, 2025
Provided user experience design services on a freelance basis.
Art Director - Intern at Rai Pubblicità
August 31, 2022 - July 14, 2025
Assisted in art direction during internship period.
Visual Design Specialist at Profaj
July 31, 2023 - July 14, 2025
Specialized in visual design tasks.
User Experience Designer - Intern at JobSwire
August 31, 2022 - July 14, 2025
Internship focused on user experience design.
Graphic Designer at Bigdrop Premium Agency
January 31, 2018 - July 14, 2025
Designed graphics for various projects at the agency.
Graphic Designer and Art Director at VML
October 1, 2023 - Present
Worked remotely with clients such as HSBC Bank, Toblerone, Netflix, Heineken, Marvis, Lavazza, and others. Responsibilities involved graphic design and art direction for branding, packaging, and digital projects for various high-profile clients.
Creative Designer at LePub Agency
January 1, 2018 - July 17, 2025
Engaged in creative design projects during employment.
Art Director at The Daily Studio
August 1, 2023 - July 17, 2025
Provided art direction services for various projects.
User Experience Designer at Freelancer
July 1, 2022 - July 17, 2025
Worked independently as a UX designer on various client projects.
Art Director - Intern at Rai Pubblicità
August 1, 2022 - July 17, 2025
Completed internship duties related to art direction.
Visual Design Specialist at Profaj
July 1, 2023 - July 17, 2025
Specialized in visual design projects.
User Experience Designer - Intern at JobSwire
August 1, 2022 - July 17, 2025
Internship focused on user experience design.
Graphic Designer at Bigdrop Premium Agency
January 1, 2018 - July 17, 2025
Employed as a graphic designer focusing on premium client projects.
Graphic Designer and Art Director at VML
February 1, 2025 - Present
Graphic Designer and Art Director for VML with remote work; clients include HSBC Bank.
Graphic Designer / Freelancer
January 31, 2025 - September 23, 2025
Freelance design work for clients including Toblerone, Netflix, Heineken, Marvis, Lavazza, Desperados, Barilla, Rio Mare, Collistar.
Graphic Designer / Creative Designer
June 30, 2024 - September 23, 2025
Freelance design work for clients including Virgin Active, Anima Cosmetics, OlgaCola Milano, 1981Lab, Villa One Ostuni, Casa Vendicari.
Creative Designer at LePub Agency
August 31, 2023 - September 23, 2025
Art Director at The Daily Studio
July 31, 2023 - September 23, 2025
User Experience Designer at Freelancer
August 31, 2022 - September 23, 2025
Freelance UX design work.
Art Director at Rai Pubblicità
July 31, 2022 - September 23, 2025
Intern
Graphic Designer and Art Director at VML
February 1, 2025 - Present
Current remote role leading design and art direction; primary client HSBC Bank involved; responsible for brand and digital design initiatives.
Graphic Designer and Art Director at VML
January 31, 2025 - September 23, 2025
Led design and art direction for multiple brands including Toblerone, Netflix, Heineken, Marvis, Lavazza, Desperados, Barilla, Rio Mare and Collistar.
Graphic Designer and Art Director at VML
June 30, 2024 - September 23, 2025
Led design for clients such as Virgin Active, Anima Cosmetics, OlgaCola Milano, 1981Lab, Villa One Ostuni and Casa Vendicari.
Creative Designer at LePub Agency
July 31, 2023 - September 23, 2025
Delivered branding and packaging design; contributed to campaigns and collaborated with cross-functional teams to provide design solutions.
Art Director at The Daily Studio
August 31, 2022 - September 23, 2025
Art direction for campaigns and brand visuals; collaboration with clients to develop creative concepts.
User Experience Designer at Freelancer
July 31, 2022 - September 23, 2025
Freelance UX design projects including user research, wireframes and prototyping.
Graphic Designer at Bigdrop Premium Agency
January 1, 2018 - September 23, 2025
Graphic design for multiple brands; collaboration with marketing teams to deliver visual solutions.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Travel & Hospitality, Retail, Software & Internet, Other