Performance Marketing Executive at DoorDash

Led cross-channel paid media and performance marketing efforts for DoorDash in New Markets, focusing on multi-channel campaigns across Google Ads, Meta Ads, YouTube, TikTok, Pinterest, LinkedIn, and The Trade Desk. Managed website and Shopify catalog, executed multi-channel paid media strategies to raise brand awareness and generate leads. Onboarded 500+ SMB stores through brand activation. Collaborated with an external Social Media Marketing Agency to improve social media presence. Optimized ad spend to improve ROAS through budget allocation, audience segmentation, and performance monitoring. Created digital and print collateral using Canva and Adobe Illustrator; designed website content and informational content; conducted SEO audits to increase traffic by 30% through technical and organic SEO. Launched over 20 full funnel paid ad campaigns on Google Ads and Meta Ads. Planned budgets and timelines; tracked metrics using Looker Studio. Drove programmatic campaigns on The Trade Desk; g

Marketing Executive at Content & Co

Marketing Executive at Smart Layout Ltd

Marketing Manager at Wrapps Packaging Ltd

Led data-driven marketing initiatives across multi-channel campaigns, expanding organic reach and paid media performance. Increased organic promotions for 400 SMB merchants from 30% to 60% within a quarter, onboarded 500+ SMB stores through brand activation, and drove post-sale functionality improvements. Managed a team of four during the DoorDash launch in new markets, planned and executed campaigns on Google Ads and Meta Ads to generate awareness and leads, and designed creatives in Canva and Adobe Illustrator. Produced media reports, managed CRM, conducted SEO audits increasing website traffic, and created a dedicated site for SK Wraps. Collaborated with external social media agencies to boost presence and ROI by 3x through strategic multi-channel initiatives.