I am a results-driven digital marketing specialist with hands-on paid media experience across multi-platform campaigns and data-driven reporting. I develop holistic strategies that blend paid media, SEO, and content to drive measurable outcomes and growth. I enjoy turning complex analytics into clear, actionable insights for stakeholders and delivering professional, scalable marketing programs across global markets. With a strong foundation in marketing and a track record of boosting ROI, I thrive in fast-paced environments where collaboration and clear communication help teams execute impactful campaigns. I’m passionate about building brand and performance marketing programs that attract, educate, and convert audiences while maintaining a customer-focused approach.

Yash Trim Bakkar

I am a results-driven digital marketing specialist with hands-on paid media experience across multi-platform campaigns and data-driven reporting. I develop holistic strategies that blend paid media, SEO, and content to drive measurable outcomes and growth. I enjoy turning complex analytics into clear, actionable insights for stakeholders and delivering professional, scalable marketing programs across global markets. With a strong foundation in marketing and a track record of boosting ROI, I thrive in fast-paced environments where collaboration and clear communication help teams execute impactful campaigns. I’m passionate about building brand and performance marketing programs that attract, educate, and convert audiences while maintaining a customer-focused approach.

Available to hire

I am a results-driven digital marketing specialist with hands-on paid media experience across multi-platform campaigns and data-driven reporting. I develop holistic strategies that blend paid media, SEO, and content to drive measurable outcomes and growth. I enjoy turning complex analytics into clear, actionable insights for stakeholders and delivering professional, scalable marketing programs across global markets.

With a strong foundation in marketing and a track record of boosting ROI, I thrive in fast-paced environments where collaboration and clear communication help teams execute impactful campaigns. I’m passionate about building brand and performance marketing programs that attract, educate, and convert audiences while maintaining a customer-focused approach.

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Language

English
Fluent

Work Experience

Performance Marketing Executive at DoorDash
May 1, 2024 - February 1, 2025
Led cross-channel paid media and performance marketing efforts for DoorDash in New Markets, focusing on multi-channel campaigns across Google Ads, Meta Ads, YouTube, TikTok, Pinterest, LinkedIn, and The Trade Desk. Managed website and Shopify catalog, executed multi-channel paid media strategies to raise brand awareness and generate leads. Onboarded 500+ SMB stores through brand activation. Collaborated with an external Social Media Marketing Agency to improve social media presence. Optimized ad spend to improve ROAS through budget allocation, audience segmentation, and performance monitoring. Created digital and print collateral using Canva and Adobe Illustrator; designed website content and informational content; conducted SEO audits to increase traffic by 30% through technical and organic SEO. Launched over 20 full funnel paid ad campaigns on Google Ads and Meta Ads. Planned budgets and timelines; tracked metrics using Looker Studio. Drove programmatic campaigns on The Trade Desk; g
Marketing Executive at Content & Co
July 1, 2025 - Present
Marketing Executive at Smart Layout Ltd
February 1, 2023 - November 1, 2023
Marketing Manager at Wrapps Packaging Ltd
March 1, 2021 - February 28, 2022
Led data-driven marketing initiatives across multi-channel campaigns, expanding organic reach and paid media performance. Increased organic promotions for 400 SMB merchants from 30% to 60% within a quarter, onboarded 500+ SMB stores through brand activation, and drove post-sale functionality improvements. Managed a team of four during the DoorDash launch in new markets, planned and executed campaigns on Google Ads and Meta Ads to generate awareness and leads, and designed creatives in Canva and Adobe Illustrator. Produced media reports, managed CRM, conducted SEO audits increasing website traffic, and created a dedicated site for SK Wraps. Collaborated with external social media agencies to boost presence and ROI by 3x through strategic multi-channel initiatives.
Marketing Executive at Smart Laybuy Ltd
February 1, 2023 - November 30, 2023
Auckland, New Zealand. Drove promotional campaigns, partnerships, and analytics to improve merchant onboarding and ROI. Expanded organic reach and digital footprint, contributing to quarterly growth objectives.

Education

Bachelor's of Management Studies at Auckland University of Technology
January 1, 2018 - January 1, 2021
Bachelor's of Management Studies at Mumbai University
January 11, 2030 - March 7, 2026
Master's of Management Studies at Auckland University of Technology
January 1, 2018 - January 1, 2021
Google Ads Professional Training at Google Ads
January 11, 2030 - March 23, 2026
WordPress Website Development Tools at Google Ads Professional Training
January 11, 2030 - March 23, 2026

Qualifications

Google Ads Professional Training
January 11, 2030 - March 7, 2026
WordPress Website Dev - Course
January 11, 2030 - March 7, 2026
GTM Setup
January 11, 2030 - March 7, 2026
Google Ads Professional Training - Course
January 11, 2030 - March 7, 2026
Google Ads Professional Training - Course
January 11, 2030 - March 7, 2026
Master's of Management Studies
January 1, 2018 - January 1, 2021
Google Ads Professional Training
January 11, 2030 - March 23, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Other