Viralytics – A Data-Driven Tool for YouTube Channel and Ad Placement Optimization.
Yashvardhan Sharma
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Designed an analytics platform using Python and Tableau to analyze 77K+ YouTube videos (2020–2024), uncovering insights into engagement, audience behaviour, and ad performance.
Built and deployed an ML-based web app that predicts relevant YouTube channels from video titles and tags, enhancing content discovery and marketing strategies.