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Hi, I’m Yash Sharma, a brand-focused digital media strategist with 4+ years of progressive agency experience across WPP Wavemaker, Dentsu International, and Omnicom Media Group, specializing in upper-funnel branding, integrated media planning, and biddable campaign execution for premium global clients. I currently serve as Business Manager at WPP Groupe, leading digital media strategy for L'Oréal (Garnier Hair Color Portfolio), with direct accountability for annual brand planning, cross-channel campaign delivery, GM-level stakeholder presentations, and junior team development. My client track record spans Jaguar Land Rover, Mercedes-Benz India, Abbott, Galderma, and TransUnion CIBIL. Expertise includes awareness, reach & frequency planning, audience-led brand strategy, and biddable buying across Google (Display, YouTube, Discovery, Search) and Meta Ads Manager. As a collaborative leader and hands-on practitioner, I’ve built and mentored planning teams, translated briefs into integrated media plans, and driven measurable brand outcomes through data-informed optimization. I thrive in fast-paced agency environments and enjoy turning complex briefs into clear, impact-driven strategies that elevate brand presence across markets.…Hi, I’m Yash Sharma, a brand-focused digital media strategist with 4+ years of progressive agency experience across WPP Wavemaker, Dentsu International, and Omnicom Media Group, specializing in upper-funnel branding, integrated media planning, and biddable campaign execution for premium global clients. I currently serve as Business Manager at WPP Groupe, leading digital media strategy for L'Oréal (Garnier Hair Color Portfolio), with direct accountability for annual brand planning, cross-channel campaign delivery, GM-level stakeholder presentations, and junior team development. My client track record spans Jaguar Land Rover, Mercedes-Benz India, Abbott, Galderma, and TransUnion CIBIL. Expertise includes awareness, reach & frequency planning, audience-led brand strategy, and biddable buying across Google (Display, YouTube, Discovery, Search) and Meta Ads Manager. As a collaborative leader and hands-on practitioner, I’ve built and mentored planning teams, translated briefs into integrated media plans, and driven measurable brand outcomes through data-informed optimization. I thrive in fast-paced agency environments and enjoy turning complex briefs into clear, impact-driven strategies that elevate brand presence across markets.

Yash Sharma

Brand Strategist, Marketing Strategist, Social Media Manager, +2

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Hi, I’m Yash Sharma, a brand-focused digital media strategist with 4+ years of progressive agency experience across WPP Wavemaker, Dentsu International, and Omnicom Media Group, specializing in upper-funnel branding, integrated media planning, and biddable campaign execution for premium global clients. I currently serve as Business Manager at WPP Groupe, leading digital media strategy for L'Oréal (Garnier Hair Color Portfolio), with direct accountability for annual brand planning, cross-channel campaign delivery, GM-level stakeholder presentations, and junior team development. My client track record spans Jaguar Land Rover, Mercedes-Benz India, Abbott, Galderma, and TransUnion CIBIL. Expertise includes awareness, reach & frequency planning, audience-led brand strategy, and biddable buying across Google (Display, YouTube, Discovery, Search) and Meta Ads Manager. As a collaborative leader and hands-on practitioner, I’ve built and mentored planning teams, translated briefs into integrated media plans, and driven measurable brand outcomes through data-informed optimization. I thrive in fast-paced agency environments and enjoy turning complex briefs into clear, impact-driven strategies that elevate brand presence across markets.…Hi, I’m Yash Sharma, a brand-focused digital media strategist with 4+ years of progressive agency experience across WPP Wavemaker, Dentsu International, and Omnicom Media Group, specializing in upper-funnel branding, integrated media planning, and biddable campaign execution for premium global clients. I currently serve as Business Manager at WPP Groupe, leading digital media strategy for L'Oréal (Garnier Hair Color Portfolio), with direct accountability for annual brand planning, cross-channel campaign delivery, GM-level stakeholder presentations, and junior team development. My client track record spans Jaguar Land Rover, Mercedes-Benz India, Abbott, Galderma, and TransUnion CIBIL. Expertise includes awareness, reach & frequency planning, audience-led brand strategy, and biddable buying across Google (Display, YouTube, Discovery, Search) and Meta Ads Manager. As a collaborative leader and hands-on practitioner, I’ve built and mentored planning teams, translated briefs into integrated media plans, and driven measurable brand outcomes through data-informed optimization. I thrive in fast-paced agency environments and enjoy turning complex briefs into clear, impact-driven strategies that elevate brand presence across markets.

Available to hire

Hi, I’m Yash Sharma, a brand-focused digital media strategist with 4+ years of progressive agency experience across WPP Wavemaker, Dentsu International, and Omnicom Media Group, specializing in upper-funnel branding, integrated media planning, and biddable campaign execution for premium global clients. I currently serve as Business Manager at WPP Groupe, leading digital media strategy for L’Oréal (Garnier Hair Color Portfolio), with direct accountability for annual brand planning, cross-channel campaign delivery, GM-level stakeholder presentations, and junior team development. My client track record spans Jaguar Land Rover, Mercedes-Benz India, Abbott, Galderma, and TransUnion CIBIL. Expertise includes awareness, reach & frequency planning, audience-led brand strategy, and biddable buying across Google (Display, YouTube, Discovery, Search) and Meta Ads Manager.

As a collaborative leader and hands-on practitioner, I’ve built and mentored planning teams, translated briefs into integrated media plans, and driven measurable brand outcomes through data-informed optimization. I thrive in fast-paced agency environments and enjoy turning complex briefs into clear, impact-driven strategies that elevate brand presence across markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Business Manager — Digital Media at WPP Wavemaker Groupe

August 1, 2025 - Present

Lead end-to-end digital media planning and execution for the Garnier portfolio — developing integrated launch and sustenance strategies from brief to deployment and partnering with TV planning teams to build cross-channel plans that maximise reach, drive brand awareness, and enable market-specific digital amplification. Direct annual media planning and strategic business reviews for the brand portfolio, presenting to GM-level stakeholders; synthesize business performance, competitive benchmarking, audience analytics (TGI, GWI), and market opportunity sizing to shape growth media strategies, expand audience segments, and define launch frameworks for new products and 2026 initiatives. Lead team development as first people management responsibility — mentoring junior planners across media planning, campaign reporting, vendor briefing, and stakeholder management; established structured learning frameworks covering campaign objectives, budgets, flighting, and planning hygiene, with mont

Freelance Influencer Manager — Brand Communication & Strategy at Independent / Freelance

November 1, 2024 - July 1, 2025

Secured and managed brand partnership programmes across lifestyle, tech, and FMCG categories — translating brand briefs into content strategies aligned to audience fit, brand tone, and campaign messaging objectives. Managed content calendars across 5+ concurrent brand campaigns, ensuring on-time delivery, brand guideline compliance, and seamless multi-round approval workflows. Tracked campaign performance against branding KPIs — reach, engagement rate, story views, and earned media value — delivering post-campaign insights to brand partners to inform future content investment. Handled end-to-end campaign financials including scope definition, payment milestones, invoice reconciliation, and deliverable tracking across all active partnerships.

Senior Business Executive — Digital Media Planning & Buying (DentsuX) at Dentsu International

December 1, 2022 - June 1, 2024

Owned end-to-end digital media planning and buying for JLR, Galderma, and Abbott — developing monthly and quarterly brand media plans anchored to awareness, reach maximisation, and audience consideration objectives across upper and mid-funnel touchpoints. Planned and managed branding-led biddable campaigns across Google Display, YouTube (TrueView In-Stream and Bumper Ads), Discovery, and Meta Ads Manager (Reach & Frequency) — optimising against CPM, Reach, Frequency, VCR, and viewable impression targets. Built integrated cross-channel media plans aligned to brand funnel stages, deploying high-reach video and display for awareness and contextual/native formats for consideration, ensuring cohesive brand messaging across all touchpoints. Compiled monthly share-of-voice and competitor intelligence reports; benchmarked client media investment against category rivals and presented strategic recommendations to senior brand stakeholders. Conducted post-campaign analyses across reach, frequ

Digital Planner Executive — Media Planning & Buying at Omnicom Media Group (OMD / TeamX)

July 1, 2021 - November 1, 2022

Managed end-to-end digital media planning and campaign execution for Mercedes-Benz India and three additional brand accounts — covering brief intake, media plan development, live campaign management, and post-campaign reporting. Developed biddable and non-biddable brand media plans with a focus on reach optimisation, brand-safe inventory, contextual targeting, and audience alignment across digital channels. Built and presented campaign performance reports and competitive analysis decks, translating reach, impressions, CPM, and frequency data into strategic narratives and client recommendations. Executed paid campaigns across Google Ads (Display, Discovery) and Meta Ads Manager; proactively identified optimisation opportunities to maintain delivery against brand KPIs across four concurrent accounts.