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I'm Yashinta Lethlean, a senior marketing strategist with 12+ years delivering measurable growth for global premium brands, luxury houses, and experience-led businesses across hospitality, events, retail, and wellness. I've led marketing across six-brand portfolios, managed seven-figure budgets, and built end-to-end marketing ecosystems from Meta Ads, brand positioning and paid acquisition to CRM, retention, and commercial reporting. My career spans iconic brands like Christian Dior, Homedics, House of Marley, Ben & Jerry's, Vivid Sydney, David Jones, Bonds, and founder-led luxury and lifestyle brands. I operate across AU, USA, UAE, and Europe, bringing in-house operator depth and independent strategic thinking to every engagement.…I'm Yashinta Lethlean, a senior marketing strategist with 12+ years delivering measurable growth for global premium brands, luxury houses, and experience-led businesses across hospitality, events, retail, and wellness. I've led marketing across six-brand portfolios, managed seven-figure budgets, and built end-to-end marketing ecosystems from Meta Ads, brand positioning and paid acquisition to CRM, retention, and commercial reporting. My career spans iconic brands like Christian Dior, Homedics, House of Marley, Ben & Jerry's, Vivid Sydney, David Jones, Bonds, and founder-led luxury and lifestyle brands. I operate across AU, USA, UAE, and Europe, bringing in-house operator depth and independent strategic thinking to every engagement.

Yashinta Lethlean

Marketer, Marketing Consultant, Marketing Strategist, +2

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I'm Yashinta Lethlean, a senior marketing strategist with 12+ years delivering measurable growth for global premium brands, luxury houses, and experience-led businesses across hospitality, events, retail, and wellness. I've led marketing across six-brand portfolios, managed seven-figure budgets, and built end-to-end marketing ecosystems from Meta Ads, brand positioning and paid acquisition to CRM, retention, and commercial reporting. My career spans iconic brands like Christian Dior, Homedics, House of Marley, Ben & Jerry's, Vivid Sydney, David Jones, Bonds, and founder-led luxury and lifestyle brands. I operate across AU, USA, UAE, and Europe, bringing in-house operator depth and independent strategic thinking to every engagement.…I'm Yashinta Lethlean, a senior marketing strategist with 12+ years delivering measurable growth for global premium brands, luxury houses, and experience-led businesses across hospitality, events, retail, and wellness. I've led marketing across six-brand portfolios, managed seven-figure budgets, and built end-to-end marketing ecosystems from Meta Ads, brand positioning and paid acquisition to CRM, retention, and commercial reporting. My career spans iconic brands like Christian Dior, Homedics, House of Marley, Ben & Jerry's, Vivid Sydney, David Jones, Bonds, and founder-led luxury and lifestyle brands. I operate across AU, USA, UAE, and Europe, bringing in-house operator depth and independent strategic thinking to every engagement.

Available to hire

I’m Yashinta Lethlean, a senior marketing strategist with 12+ years delivering measurable growth for global premium brands, luxury houses, and experience-led businesses across hospitality, events, retail, and wellness.

I’ve led marketing across six-brand portfolios, managed seven-figure budgets, and built end-to-end marketing ecosystems from Meta Ads, brand positioning and paid acquisition to CRM, retention, and commercial reporting. My career spans iconic brands like Christian Dior, Homedics, House of Marley, Ben & Jerry’s, Vivid Sydney, David Jones, Bonds, and founder-led luxury and lifestyle brands. I operate across AU, USA, UAE, and Europe, bringing in-house operator depth and independent strategic thinking to every engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder & Principal Marketing Consultant at YSL Consulting

October 1, 2024 - Present

Boutique marketing consultancy specialising in premium brands, luxury houses, hospitality groups, and experience-led businesses across AU, USA, UAE and European markets. Delivered full marketing ecosystem builds: brand positioning, social strategy, paid acquisition (Meta & Google), CRM/retention systems, and KPI reporting structures. Clients span luxury fragrance, sustainable audio, global wellness, festival & events, premium FMCG, and luxury pet accessories — spanning $1M–$50M+ revenue range. Conducted marketing ecosystem audits identifying channel gaps, CRM under-utilisation, and conversion bottlenecks; delivered 90-day structured strategy roadmaps. Built integrated multi-channel campaigns across Meta, Google, email (Klaviyo), organic social, and paid search — increasing conversion rates within weeks of engagement. Developed bespoke marketing playbooks, photography briefs, content frameworks, and KPI reporting dashboards for founder-operated and enterprise businesses.

Group Marketing & Ecommerce Manager – 6 Brands at Homedics

October 1, 2020 - September 30, 2024

Multi-brand portfolio ecommerce growth, P&L management, and team leadership. Led marketing and ecommerce strategy across six wellness and lifestyle brands including The House of Marley; managed cross-functional team and significant media budget. Drove a 217% increase in group ecommerce revenue year-on-year; delivered 400% growth for The House of Marley AU through repositioning and acquisition strategy. Launched a customer loyalty program increasing retention by 135% and generated ongoing behavioural insights to refine product and campaign strategy. Presented competitive analysis and industry trends to senior leadership; involved in team recruitment, coaching and onboarding.

Marketing Lead at David Jones

March 1, 2017 - November 1, 2024

Built and led the digital marketing strategy for one of Australia's iconic premium retail brands, spanning social media, email marketing, and digital promotions. Developed and executed high-profile seasonal campaigns, product launch activations, and in-store events including luxury fashion shows and designer trunk shows. Analyzed market data to identify growth opportunities and monitored competitor activity to inform strategic pivots and maintain brand positioning. Provided strategic guidance to internal teams on product placement, pricing, promotional mechanics, and visual merchandising alignment.

Marketing Operations Manager at Christian Dior

March 1, 2017 - July 1, 2019

Managed all marketing operations for one of the world's most recognised luxury houses, overseeing campaign planning, execution, performance analysis, and stakeholder reporting for the London market. Boosted new product introduction ROI to 3% while maintaining a 71% operating profit margin — demonstrating budget discipline and financial rigour in a high-stakes, global brand environment. Translated complex brand strategy into compelling CMO-level narratives, market intelligence databases, and stakeholder tools for the London market. Strengthened brand positioning through the development of communication campaigns, promotional materials, and coordinated production of all marketing collateral.

Marketing Executive at Bonds (PVH / Hanesbrands)

October 1, 2014 - March 1, 2017

Campaign Execution, Product Launches, Brand Events, Retail Marketing – Planned and executed marketing events, product launches, and promotional activations including the iconic Bonds Disney Baby Campaign. Managed photoshoots end-to-end, from brief development through on-set direction to final asset delivery across print and digital. Coordinated cross-functional teams across marketing, retail, and product divisions to ensure seamless campaign execution.