Digital marketing professional in Dubai with 7+ years of experience crafting data-driven strategies across high-authority placements, SEO, SEM, and social media. Passionate about staying ahead of trends to deliver innovative, results-oriented campaigns using data and performance insights. Specializes in optimizing SEO/SEM strategies across multiple industries, leading lead generation initiatives, managing paid advertising performance, and collaborating with cross-functional teams to align marketing efforts with business goals.

Yasir Alt

Digital marketing professional in Dubai with 7+ years of experience crafting data-driven strategies across high-authority placements, SEO, SEM, and social media. Passionate about staying ahead of trends to deliver innovative, results-oriented campaigns using data and performance insights. Specializes in optimizing SEO/SEM strategies across multiple industries, leading lead generation initiatives, managing paid advertising performance, and collaborating with cross-functional teams to align marketing efforts with business goals.

Available to hire

Digital marketing professional in Dubai with 7+ years of experience crafting data-driven strategies across high-authority placements, SEO, SEM, and social media. Passionate about staying ahead of trends to deliver innovative, results-oriented campaigns using data and performance insights.

Specializes in optimizing SEO/SEM strategies across multiple industries, leading lead generation initiatives, managing paid advertising performance, and collaborating with cross-functional teams to align marketing efforts with business goals.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Digital Marketing Specialist (Lead Generation) at MH Markets
October 1, 2025 - Present
Planned, managed, and optimized advertising campaigns across Meta (Facebook & Instagram) and Google Ads to maximize ROI and performance. Conducted audience research, keyword analysis, and performance tracking to refine targeting; monitored KPIs and prepared detailed reports for ongoing optimization. Supported SEO, content marketing, and email campaigns to enhance brand visibility and engagement; collaborated with design and content teams to ensure brand consistency. Managed budgets, implemented A/B testing and optimization tactics, and provided regular stakeholder reporting with recommendations for future strategy.
Digital Marketing Executive (Lead Generation) at Doctors Clinic Diagnostic Center
November 1, 2023 - September 30, 2025
Collaborated with cross-functional teams including design, content, and sales to align digital marketing efforts with overall business goals. Worked across performance-driven initiatives, supporting brand visibility and customer engagement for healthcare diagnostic services in Dubai.
Digital Marketing Strategist at Splash Sol Tech
September 1, 2022 - November 30, 2023
Developed and executed digital marketing plans across multiple channels including PPC, social media, and SEO. Conducted market research and competitive analysis to inform marketing decisions. Strategized and optimized PPC campaigns to increase qualified leads and reduce cost per lead. Conducted keyword research for high-conversion terms and created ad copy and extensions to improve CTR and quality score. Managed and improved social media accounts and supported cross-functional collaboration for cohesive brand experience.
Digital Marketing Specialist at Nestors Global Inc
March 1, 2022 - September 30, 2022
Generated multi-channel digital marketing plans and campaigns; conducted market research, competitive analysis, PPC strategy execution, and reporting on performance metrics for improvement recommendations.
Digital Marketing Specialist at Nestors Global Inc
March 1, 2022 - September 30, 2022
Developed and implemented multi-channel digital marketing campaigns including PPC, social media, and SEO. Conducted market research and competitive analysis, optimized PPC campaigns for improved qualified leads and lower cost per lead, executed keyword research for high-conversion terms, analyzed campaign success using metrics and analytics tools, and provided recommendations aligned with digital marketing best practices.
SEO Executive at Quality Resource Pvt Ltd
February 1, 2019 - March 31, 2022
Performed keyword research and on-page SEO improvements including meta tags and content optimization. Monitored and reported on website traffic and keyword rankings; collaborated with content creators and web developers to support SEO strategies.
SEO Specialist at Skylinx Technologies
February 1, 2018 - February 28, 2019
Executed keyword research to identify high-value terms for SEO optimization. Optimized website content, meta tags, and headings for search engine visibility; developed link building strategies to enhance website authority. Monitored and analyzed SEO performance, adjusting strategies to improve search rankings and traffic. Analyzed project requirements and prepared budgets and schedules.

Education

BSIT (Computer Science) at University of Sargodha
January 1, 2017 - January 1, 2017
FSc Pre-Engineering (Intermediate) at Government College Township Lahore
January 1, 2013 - January 1, 2013
FSc Pre-Engineering at Government College Township Lahore
January 1, 2013 - January 1, 2013

Qualifications

SEO (Digital Marketing) Certification - Digiskills.pk
January 1, 2020 - July 9, 2026
Technical SEO Exam - Semrush
January 1, 2023 - July 9, 2026
Google Project Management - Coursera
January 1, 2023 - July 9, 2026

Industry Experience

Healthcare, Media & Entertainment, Professional Services, Retail, Software & Internet