Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Yasmin, a results-driven marketing professional with an international background and a proven track record of growing brands through inbound marketing, SEO, and data-driven campaigns. I hold a Double MSc in International Business and Marketing and have led campaigns for both B2B and consumer brands, from startups to global teams. I thrive in fast-paced environments and enjoy turning ideas into measurable growth. Currently I manage marketing for Wafflemeister and JJ Media Group, driving content strategy, social media growth, and lead generation across channels, with a focus on ROI and storytelling. I’m passionate about collaborating with teams that value creativity, analytics, and clear communication to build compelling brands.…Hi, I’m Yasmin, a results-driven marketing professional with an international background and a proven track record of growing brands through inbound marketing, SEO, and data-driven campaigns. I hold a Double MSc in International Business and Marketing and have led campaigns for both B2B and consumer brands, from startups to global teams. I thrive in fast-paced environments and enjoy turning ideas into measurable growth. Currently I manage marketing for Wafflemeister and JJ Media Group, driving content strategy, social media growth, and lead generation across channels, with a focus on ROI and storytelling. I’m passionate about collaborating with teams that value creativity, analytics, and clear communication to build compelling brands.

Yasmin Abraham

Content Creator, Social Media Manager, Content Designer, +7





Hi, I’m Yasmin, a results-driven marketing professional with an international background and a proven track record of growing brands through inbound marketing, SEO, and data-driven campaigns. I hold a Double MSc in International Business and Marketing and have led campaigns for both B2B and consumer brands, from startups to global teams. I thrive in fast-paced environments and enjoy turning ideas into measurable growth. Currently I manage marketing for Wafflemeister and JJ Media Group, driving content strategy, social media growth, and lead generation across channels, with a focus on ROI and storytelling. I’m passionate about collaborating with teams that value creativity, analytics, and clear communication to build compelling brands.…Hi, I’m Yasmin, a results-driven marketing professional with an international background and a proven track record of growing brands through inbound marketing, SEO, and data-driven campaigns. I hold a Double MSc in International Business and Marketing and have led campaigns for both B2B and consumer brands, from startups to global teams. I thrive in fast-paced environments and enjoy turning ideas into measurable growth. Currently I manage marketing for Wafflemeister and JJ Media Group, driving content strategy, social media growth, and lead generation across channels, with a focus on ROI and storytelling. I’m passionate about collaborating with teams that value creativity, analytics, and clear communication to build compelling brands.

Available to hire

Hi, I’m Yasmin, a results-driven marketing professional with an international background and a proven track record of growing brands through inbound marketing, SEO, and data-driven campaigns. I hold a Double MSc in International Business and Marketing and have led campaigns for both B2B and consumer brands, from startups to global teams. I thrive in fast-paced environments and enjoy turning ideas into measurable growth.

Currently I manage marketing for Wafflemeister and JJ Media Group, driving content strategy, social media growth, and lead generation across channels, with a focus on ROI and storytelling. I’m passionate about collaborating with teams that value creativity, analytics, and clear communication to build compelling brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Snowflake

Intermediate

Language

English

Fluent

Work Experience

Marketing Account Manager at WAFFLEMEISTER

December 1, 2024 - November 25, 2025

Overseeing marketing activity for a network of 50+ wholesalers in the UK; leads a social media team and creates high-impact video and static content for TikTok, Instagram and LinkedIn. Grew brand followers (TikTok +15k, Instagram +11k, LinkedIn +1k) and achieved millions of views, while building a profitable storefront.

Digital Marketing Manager at SE10 PR

December 1, 2024 - December 1, 2024

Managed B2B client marketing campaigns for brands such as JBL, Martin Lighting and Volvo Trucks; led large-scale ad initiatives for high ROI; directed SEO strategy and optimization to improve organic visibility and campaign performance.

Marketing Manager at JJ Media Group

March 1, 2020 - November 25, 2025

Headed inbound marketing using HubSpot CRM; launched campaigns with A/B testing increasing open rates up to 33%; designed targeted ads by location/profession; used Screaming Frog, Tableau, SEMrush to boost SERP ranking and organic reach; led a marketing team for Film Locations to strengthen engagement across channels.

Digital Marketing Assistant at Bento Box

February 1, 2020 - February 1, 2020

Created engaging social media content; supported MQLs/SQLs via HubSpot CRM and Snowflake-based computing; ran targeted B2B ad campaigns leveraging Facebook Insights to raise brand awareness; integrated data from Google Analytics and Salesforce to track insights and drive sales.

Content Writer at Dvinci Energy

August 1, 2019 - August 1, 2019

Launched inbound marketing by producing content on global solar industry trends; published weekly blog posts and weekly podcasts; adapted tone for diverse audiences; collaborated with data analysts to ensure SEO-friendly, engaging content.

Digital Marketing Manager at SE10 PR

March 1, 2021 - December 1, 2024

Managed B2B client marketing campaigns for JBL, Martin Lighting, and Volvo Trucks; led large-scale ad initiatives, SEO optimization, and lead generation; improved organic visibility and ROI.

Digital Marketing Assistant at Bento Box

October 1, 2019 - February 1, 2020

Created engaging social content; supported sales team to boost MQLs/SQLs via HubSpot; ran B2B ad campaigns; integrated data from Google Analytics and Salesforce to track insights, contributing to sales growth.

Education

Global Business Certification at Harvard Business School Online

November 1, 2019 - March 1, 2020

Double Master of Science in International Business and Marketing with distinction at HULT International Business School

September 1, 2018 - March 1, 2020

Bachelor of Science in Business and Economy of Contemporary China (BSC) at The University of Nottingham

September 1, 2015 - July 1, 2018

Global Business - Certification at Harvard Business School Online

November 1, 2019 - March 1, 2020

Double Master of Science in International Business and Marketing with distinction at HULT International Business School (Rotation Campus — New York)

September 1, 2018 - March 1, 2020

Bachelor of Science in Business and Economy of Contemporary China (BSC) at The University of Nottingham

September 1, 2015 - July 1, 2018

Global Business - Certification at Harvard Business School Online

November 1, 2019 - March 1, 2020

Double Master of Science in International Business and Marketing with distinction at HULT International Business School

September 1, 2018 - March 1, 2020

Bachelor of Science in Business and Economy of Contemporary China (BSC) at The University of Nottingham

September 1, 2015 - July 1, 2018