Available to hire
I am a Creative/Art Director with over 20 years of experience in integrated advertising, developing impactful brand experiences across diverse media. I am driven by a passion for continuous learning and exploring the creative potential of emerging technologies and social media innovation.
I have a proven ability to lead and inspire teams, develop impactful campaigns, and drive brand growth.
Experience Level
Language
Chinese
Fluent
English
Advanced
Chinese
Advanced
French
Beginner
Italian
Beginner
Thai
Beginner
Work Experience
Senior Art Director, Global Team at McCann Worldgroup
February 1, 2025 - October 20, 2025Directed the creation of global advertising campaigns for Chevrolet (GM), including Global Asset Packages (TV, print/photography, digital, and social media) for use across multiple markets (South America: Brazil, Mexico, Colombia, Argentina). Built consensus on creative concepts, ensured brand consistency across GM product campaigns, and led collaboration with regional offices to execute high-impact campaigns. Key achievements included driving social-media engagement on emerging platforms such as AR/VR and maintaining brand integrity across global assets.
Regional Creative Group Head Asia-Pacific (APAC) at MRM McCann
March 1, 2022 - October 20, 2025Led Above-the-Line (ATL) and 360° campaigns for Reckitt's Enfa Growth and Dettol across Southeast Asia (Thailand, Singapore, Philippines, Indonesia). Contributed to Enfa growth becoming Thailand's #1 baby formula brand during COVID-19 and helped secure the Dettol business through consistent, high-quality creative delivery.
Regional Art Director Asia-Pacific (APAC) at Commonwealth // McCann
December 1, 2018 - October 20, 2025Spearheaded ATL and 360° campaigns (TV, print, digital, and social media) for Chevrolet (GM) in Southeast Asia (Indonesia, Vietnam, Thailand).
Senior Art Director at WPP (Thailand) Ltd. – Atlas Communications
December 1, 2013 - October 20, 2025Delivered ATL and 360° advertising campaigns for major brands such as Ambi Pur, Gillette and Whisper; developed Asset Packages (TV, print/shots, digital, and social media) for Southeast Asia markets (Singapore and Thailand).
Creative Director at FLEX MEDIA (THAILAND) Co. Ltd.
March 1, 2013 - October 20, 2025Directed creative work for digital campaigns for clients including McDonald’s and Yamaha for Thailand markets.
Freelance Art Director at Hong Kong
June 1, 2011 - October 20, 2025Contracted by top 4A agencies (Ogilvy One, Bates141, BBDO/Proximity, TBWA/Tequila) to design websites and digital assets.
Senior Designer at Tribal DDB
December 1, 2009 - October 20, 2025Directed digital campaigns for McDonald's and Philips.
Senior Web Designer at MRM Worldwide
May 1, 2009 - October 20, 2025Created award-winning campaigns for Intel and Microsoft.
Web Designer at X M Hong Kong
November 1, 2007 - October 20, 2025Designed campaigns for clients such as Google, HSBC, Nokia, and Visa.
Designer at New Digital Noise
December 1, 2005 - October 20, 2025Created a variety of digital and print content.
Education
Bachelor of Social Science (Hons.) in Communication - Digital Graphic Communication at Hong Kong Baptist University
January 1, 1999 - January 1, 2003Qualifications
Bronze – Digital: Best Gaming (Online) – KAM Fan Awards
January 1, 2010 - December 31, 2010Gold – Computer/IT Hardware (Intel: The Hero Inside) – W3 Awards
January 1, 2009 - December 31, 2009Outstanding Achievement in Internet Advertising (Intel: The Hero Inside) – Internet Advertising Competition
January 1, 2009 - December 31, 2009Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Other
Experience Level
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