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I'm a creative and driven Fashion Branding and Communication student with hands-on experience in content creation, social media strategy, and brand storytelling. I’m skilled at crafting compelling narratives, managing digital campaigns, and boosting brand visibility across platforms. I'm known for attention to detail, adaptability, and a collaborative approach, with proficiency in Adobe Suite, Microsoft Office, influencer marketing, and PR.…I'm a creative and driven Fashion Branding and Communication student with hands-on experience in content creation, social media strategy, and brand storytelling. I’m skilled at crafting compelling narratives, managing digital campaigns, and boosting brand visibility across platforms. I'm known for attention to detail, adaptability, and a collaborative approach, with proficiency in Adobe Suite, Microsoft Office, influencer marketing, and PR.

Yanica Sethi

Content Creator, Brand Designer, Brand Strategist, +3

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I'm a creative and driven Fashion Branding and Communication student with hands-on experience in content creation, social media strategy, and brand storytelling. I’m skilled at crafting compelling narratives, managing digital campaigns, and boosting brand visibility across platforms. I'm known for attention to detail, adaptability, and a collaborative approach, with proficiency in Adobe Suite, Microsoft Office, influencer marketing, and PR.…I'm a creative and driven Fashion Branding and Communication student with hands-on experience in content creation, social media strategy, and brand storytelling. I’m skilled at crafting compelling narratives, managing digital campaigns, and boosting brand visibility across platforms. I'm known for attention to detail, adaptability, and a collaborative approach, with proficiency in Adobe Suite, Microsoft Office, influencer marketing, and PR.

Available to hire

I’m a creative and driven Fashion Branding and Communication student with hands-on experience in content creation, social media strategy, and brand storytelling. I’m skilled at crafting compelling narratives, managing digital campaigns, and boosting brand visibility across platforms.

I’m known for attention to detail, adaptability, and a collaborative approach, with proficiency in Adobe Suite, Microsoft Office, influencer marketing, and PR.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Advanced

Work Experience

Digital Engagement Assistant at Birmingham City University Student Union

July 1, 2025 - Present

Tracked and analyzed engagement rates and reach to assess campaign effectiveness; assisted in developing and scheduling content across social platforms to ensure consistent brand messaging; identified and cultivated relationships with officers and brand ambassadors aligned with the union's values to amplify its message.

Influencer Marketing and Content Creator Intern at EXPLODE SOCIAL MEDIA

March 1, 2025 - May 31, 2025

Tracked and analyzed engagement rates and reach to assess campaign effectiveness; assisted in development and scheduling of content across various social media platforms to ensure consistent brand messaging.

Influencer Marketing and PR Intern at FYTICAL

January 1, 2025 - February 28, 2025

Identified potential influencers who align with the brand's image and initiated communications to establish collaborations; tracked outcomes such as engagement and reach to assess campaign effectiveness; assisted in the development and scheduling of content across platforms to maintain brand messaging.

Marketing Intern at Codax

June 1, 2024 - August 31, 2024

Developed and implemented social media strategies to enhance brand visibility and engagement; collaborated with marketing teams to align social media efforts with overall marketing goals and campaigns; created compelling, brand-aligned content for TikTok and Instagram with high-impact visuals and narratives.

Content Creator/Writer at Birmingham City University

April 1, 2024 - Present

Developed engaging content including blog posts, social media posts, videos, and graphics aligned with the university's branding and messaging; managed content for Instagram, LinkedIn, and YouTube to increase visibility and engagement; served as a brand ambassador promoting the university's mission and achievements.

Content Writer at RED FM

June 1, 2023 - September 30, 2023

Wrote clear, concise, and creative copy aligned with Red FM's brand voice; crafted entertaining and informative radio scripts, segments, interviews, and ad spots; created and curated content for Red FM's social media platforms to increase audience reach and engagement.

Social Media Manager at Muskurahat Foundation

January 1, 2023 - March 31, 2023

Identified and cultivated relationships with social media influencers, celebrities, and brand ambassadors who align with Muskurahat Foundation's values to amplify its message; monitored social channels for potential issues or crises and developed proactive strategies to mitigate negative feedback and uphold the foundation's reputation.