Digital Marketing Director at Yayra Spark

Led digital strategies for clients, achieving 5.2x ROI and growing partnerships. Managed Google Ads campaigns, generating 117 qualified leads in 6 weeks through consultative selling. Implemented digital recruitment, scaling social following from 150 to 2,000+ and increasing staffing by 35%. Drove web traffic improvements of 80% via SEO, achieving first-page rankings and reducing bounce rates by 20%. Managed email marketing (65% open rates, 11% CTR), increasing client conversions by 25%. Executed video/content campaigns, boosting time-on-page by 15% and brand awareness by 12%. Built and led a diverse team, delivering branding, web, and marketing solutions.

RCCP Program Coordinator at Hoffmann-La Roche

Led onboarding and coordination for 240 volunteers, enhancing operational efficiency. Co-led Roche's first Global Race & Ethnicity Network (RoRE). Provided personalized career growth and mental health advisory to over 50 employees. Created, marketed, and facilitated 20+ internal and external workshops, contributing to talent development.

Strategic Operations Manager at Fyber N.V. (Now Digital Turbine)

Automated GDPR response handling via Zapier, improving response time for hundreds of monthly requests. Spearheaded cross-departmental projects (HR, Legal, Finance, Marketing), streamlining workflows and boosting internal alignment. Provided strategic planning and process optimization to support company scale-up in ad-tech. Proven success in leading performance marketing campaigns, SEO strategies, brand growth, and client acquisition. Strong analytical mindset with a foundation in psychology, focusing on optimizing campaigns on platforms like Meta Ads and Google Ads. Passionate about client success and business growth in an international environment, with a strong understanding of the Italian market.

RCC Program Coordinator at Hoffmann-La Roche

Co-led the launch of Roche's Global Race & Ethnicity Network (RoRE). Managed onboarding and coordination for 240 volunteers, enhanced operational efficiency, and provided personalized career growth support to 50+ employees. Created, marketed, and facilitated 20+ internal and external workshops contributing to talent development. Implemented strategic planning and process optimization to support company scale-up in a tech-driven environment.

Digital Marketing Director at Yayra Spark (Self-Employed)

Led digital strategies for clients, achieving 5.2x ROI and growing partnerships. Managed Google Ads campaigns (117 qualified leads in 6 weeks). Implemented digital recruitment, scaled social following from 150 to 2,000+ and increased staffing by 35%. Drove SEO-driven traffic improvements (80% uplift, first-page rankings, 20% lower bounce rate). Managed email marketing (65% open rates, 11% CTR). Executed video/content campaigns, boosting time-on-page by 15% and brand awareness by 12%. Built and led a diverse team delivering branding, web, and marketing solutions.