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Know.tpad is a unified creative media alliance built at the intersection of premium visual artistry and high-velocity commercial execution. It operates through an end-to-end creative process: concept creation, on-ground capture, and fast, high-impact post-production for South Africa’s most recognizable brands, events, and talent. The alliance combines a creative direction and fashion/heritage backbone with an operations and post-production engineering layer specializing in high-speed editing, custom color grading, and advanced sound design so deliverables stay crisp, compliant, and effective across platforms including social media and retail media ecosystems.…Know.tpad is a unified creative media alliance built at the intersection of premium visual artistry and high-velocity commercial execution. It operates through an end-to-end creative process: concept creation, on-ground capture, and fast, high-impact post-production for South Africa’s most recognizable brands, events, and talent. The alliance combines a creative direction and fashion/heritage backbone with an operations and post-production engineering layer specializing in high-speed editing, custom color grading, and advanced sound design so deliverables stay crisp, compliant, and effective across platforms including social media and retail media ecosystems.

Yehudi Nyiko Mbhalati

Creative Director, Film Director, Video Editor, +4

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Know.tpad is a unified creative media alliance built at the intersection of premium visual artistry and high-velocity commercial execution. It operates through an end-to-end creative process: concept creation, on-ground capture, and fast, high-impact post-production for South Africa’s most recognizable brands, events, and talent. The alliance combines a creative direction and fashion/heritage backbone with an operations and post-production engineering layer specializing in high-speed editing, custom color grading, and advanced sound design so deliverables stay crisp, compliant, and effective across platforms including social media and retail media ecosystems.…Know.tpad is a unified creative media alliance built at the intersection of premium visual artistry and high-velocity commercial execution. It operates through an end-to-end creative process: concept creation, on-ground capture, and fast, high-impact post-production for South Africa’s most recognizable brands, events, and talent. The alliance combines a creative direction and fashion/heritage backbone with an operations and post-production engineering layer specializing in high-speed editing, custom color grading, and advanced sound design so deliverables stay crisp, compliant, and effective across platforms including social media and retail media ecosystems.

Available to hire

Know.tpad is a unified creative media alliance built at the intersection of premium visual artistry and high-velocity commercial execution. It operates through an end-to-end creative process: concept creation, on-ground capture, and fast, high-impact post-production for South Africa’s most recognizable brands, events, and talent.

The alliance combines a creative direction and fashion/heritage backbone with an operations and post-production engineering layer specializing in high-speed editing, custom color grading, and advanced sound design so deliverables stay crisp, compliant, and effective across platforms including social media and retail media ecosystems.

Skills

Adobe After Effects

Adobe Premiere Pro

Branding

DaVinci Resolve Studio

Soundtrack

Work Experience

Co-produced Campaign/Content Partnerships (Portfolio Work) at Knowtp (multiple brands)

January 1, 2025 - Present

Curated and developed content for major South African retail platforms across Instagram, TikTok, LinkedIn, and Facebook. Produced multiple projects including: SuperSport and NO UNOUCHE magazine video visuals for AUG 2025 (8 subjects, 2 long interviews, and 4 social how-reels), plus additional official videos, reels, event and host content, and professional brand imagery.

Operations & Post-Production Engineering Lead (LOD Studio/Yehudi Nyioko Mbhala ti) at LOD Studio / Knowtp

January 1, 2017 - Present

Led post-production engineering for high-velocity delivery: managed raw footage, UGC, and brand brief inputs into fast, high-retention digital media. Specialized in rapid editing, custom color grading, and advanced sound design, bridging raw imagery with consumer purchasing psychology through a strict post-production pipeline.

Creative Direction & Fashion/Visual Art Partner (Knowtp/Michael Dlamini) at Knowtp

January 1, 2017 - Present

Established the project’s artistic guardrails and premium look across brand, shoot, and post workflows. Built a reputation directing high-impact visual strategy for global retail clients such as Topshop and Cotton On, including visual rollouts for South African flagships. Later launched Knowtp in 2017, applying luxury aesthetics, brand alignment, and cinematic curation to each brief.

Creative Direction & Fashion/Visual Creative Lead (Knowtpod) at Knowtpod

January 1, 2017 - Present

Architected the creative direction and premium look/feel of campaigns and visual rollouts, including leading visual strategy and executing high-impact visual media production. Previously directed visual rollouts for H&M’s first three South African flagships before launching Knowtpod in 2017. Delivered cinematic curation and brand alignment for global and local retail/brands.