I am a results-driven Digital Marketing Specialist with 4+ years of hands-on experience managing full-funnel paid media campaigns, building automated marketing systems, and scaling revenue for businesses in health and wellness, publishing, e-commerce, education, and employment services. I have a proven track record of generating 5.4 million+ organic page views, achieving 4x revenue growth, and delivering qualified leads at $1.25 CPL. Based in Dubai, UAE, I work as a freelance performance marketer while mentoring at SAK Digital University in Nepal. I consistently achieve 2–3.5% CTR across multi-product campaigns.

YEK RAJ PUN MAGAR

I am a results-driven Digital Marketing Specialist with 4+ years of hands-on experience managing full-funnel paid media campaigns, building automated marketing systems, and scaling revenue for businesses in health and wellness, publishing, e-commerce, education, and employment services. I have a proven track record of generating 5.4 million+ organic page views, achieving 4x revenue growth, and delivering qualified leads at $1.25 CPL. Based in Dubai, UAE, I work as a freelance performance marketer while mentoring at SAK Digital University in Nepal. I consistently achieve 2–3.5% CTR across multi-product campaigns.

Available to hire

I am a results-driven Digital Marketing Specialist with 4+ years of hands-on experience managing full-funnel paid media campaigns, building automated marketing systems, and scaling revenue for businesses in health and wellness, publishing, e-commerce, education, and employment services.

I have a proven track record of generating 5.4 million+ organic page views, achieving 4x revenue growth, and delivering qualified leads at $1.25 CPL. Based in Dubai, UAE, I work as a freelance performance marketer while mentoring at SAK Digital University in Nepal. I consistently achieve 2–3.5% CTR across multi-product campaigns.

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Language

Nepali
Fluent
English
Advanced
Hindi
Intermediate

Work Experience

Social Media Manager
September 1, 2025 - September 1, 2025
Developed and executed targeted social media campaigns across platforms to boost brand visibility and engagement. Analyzed audience insights and trends to grow followers by over 30% and expand organic reach. Created and curated content, fostering community interaction and a 25% rise in user-generated content. Optimized paid campaigns to reduce cost-per-click by 40% while boosting conversions. Collaborated with cross-functional teams to align social media strategies with broader marketing goals, and led monthly performance reports to adapt strategies for continuous improvement and alignment with business objectives.
Social Media Manager
September 30, 2025 - September 30, 2025
Developed and executed targeted social media campaigns to enhance brand visibility and engagement across platforms. Analyzed audience insights to drive follower growth by over 30%, fostered user-generated content with a 25% rise in UGC, and optimized paid campaigns to reduce cost-per-click by 40% while boosting conversions. Collaborated with cross-functional teams to align social media with broader marketing objectives and produced monthly performance reports for strategy adjustments.
Freelance Digital Marketing Specialist at Nexpale Marketing
January 1, 2022 - Present
End-to-end management of Meta, Google, TikTok, and Snapchat ad campaigns for clients across GCC and South Asia, delivering measurable ROI. Generated 70+ qualified leads in 3 days, +509% page engagement growth, and built a 50+ member WhatsApp community via Lead Ads and ManyChat automation. UAE Job Hiring Campaign: 120 qualified leads at $1.25 CPL with 120K reach in 14-day Meta Lead Ads and retargeting. Education Consultancy: 500+ customer messages/month, 861K paid views, and doubled revenue at $0.98 CPC using ManyChat automation and catalogue ads. Baby Products E-Commerce: designed and implemented ManyChat automation flows on WhatsApp and Instagram DM for lead qualification, follow-up sequences, and 24/7 customer nurturing. Created monthly content calendars, ad creatives, and performance reports for all active clients.
Digital Marketing Mentor at SAK Digital University
January 1, 2023 - Present
Design and deliver practical, results-focused digital marketing curriculum to business owners, students, freelancers, career seekers, and self-employed professionals across Nepal. Develop course modules covering paid advertising, funnel building, content strategy, SEO, and marketing automation tools. Mentor cohorts through live sessions, hands-on assignments, and real-world campaign simulations, bridging theory with execution.
Digital Marketing Manager at Health Spell Nepal
October 1, 2024 - November 1, 2025
Managed all digital marketing operations for a health and wellness supplements brand, overseeing strategy, content, and paid advertising across five product lines. Drove 5,405,653 total Facebook page views, grew revenue 4x, and achieved +53.8% follower growth over the campaign period. Generated 1,357 customer messages at $0.14 CPM with a total ad spend of $200, resulting in 87 sales and NPR 577,196 in tracked revenue. Consistently maintained a 2–3.5% CTR across campaigns while improving retention through WhatsApp and email marketing. Designed video and static creatives using Canva Pro and Adobe Premiere Pro; tracked campaign performance via Notion and Google Sheets. Managed online orders across social media platforms, Daraz, and the official website.
Social Media Manager at Pairavi Prakashan
March 1, 2021 - October 1, 2024
Managed the full social media presence for a publishing house, overseeing content planning, community engagement, and brand strategy across Facebook, Instagram, and WhatsApp. Planned and executed Meta Ads campaigns to promote books, publications, and literary events, achieving consistent audience growth. Designed visual and video content using Canva Pro and Adobe Premiere Pro; conducted audience research and tracked performance to optimize results. Implemented WhatsApp and email marketing initiatives to strengthen customer relationships and promote upcoming releases. Handled customer interactions across all social platforms, ensuring timely and professional responses.

Education

Intermediate at Janajyoti Vidyamandir
January 11, 2030 - January 1, 2019
Intermediate School - General (College Proprietary) at Janajyoti Vidyamandir
January 11, 2030 - January 1, 2019
Bachelor of Business Administration (BBA) — Digital Marketing at Royal Roads University (RAK, United Arab Emirates)
January 1, 2024 - March 20, 2026
Intermediate School Certificate — General at Janajyoti Vidyamandir, Nepal
January 1, 2019 - December 31, 2019

Qualifications

Meta Blueprint
January 11, 2030 - March 20, 2026
Google Skillshop
January 11, 2030 - March 20, 2026
HubSpot Academy
January 11, 2030 - March 20, 2026
SEMrush Academy
January 11, 2030 - March 20, 2026
Coursera
January 11, 2030 - March 20, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Healthcare, Education, Retail