Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Yelena Sauzet Le Trosset, a marketing professional with a Master of Science in Marketing from HEC Montréal and a Bachelor's in Management from HEC Lausanne. I have international experience across Switzerland and Canada, combining strategic marketing, data analytics, and CRM to drive measurable outcomes. I am proficient with analytics and CRM tools (Google Analytics, Tableau, SAP, Salesforce, Emarsys, Klaviyo) and have led end-to-end CRM migrations and omni-channel activation for brand launches. I am curious, adaptable, and results-oriented. I enjoy collaborating with cross-functional teams to design innovative marketing solutions that improve customer journeys and e-commerce performance. I turn data into actionable insights, optimize campaigns, and build scalable strategies that enhance engagement, retention, and revenue.…I'm Yelena Sauzet Le Trosset, a marketing professional with a Master of Science in Marketing from HEC Montréal and a Bachelor's in Management from HEC Lausanne. I have international experience across Switzerland and Canada, combining strategic marketing, data analytics, and CRM to drive measurable outcomes. I am proficient with analytics and CRM tools (Google Analytics, Tableau, SAP, Salesforce, Emarsys, Klaviyo) and have led end-to-end CRM migrations and omni-channel activation for brand launches. I am curious, adaptable, and results-oriented. I enjoy collaborating with cross-functional teams to design innovative marketing solutions that improve customer journeys and e-commerce performance. I turn data into actionable insights, optimize campaigns, and build scalable strategies that enhance engagement, retention, and revenue.

Yelena Sauzet

Marketing Strategist, Content Creator, Graphic Designer, +2





I'm Yelena Sauzet Le Trosset, a marketing professional with a Master of Science in Marketing from HEC Montréal and a Bachelor's in Management from HEC Lausanne. I have international experience across Switzerland and Canada, combining strategic marketing, data analytics, and CRM to drive measurable outcomes. I am proficient with analytics and CRM tools (Google Analytics, Tableau, SAP, Salesforce, Emarsys, Klaviyo) and have led end-to-end CRM migrations and omni-channel activation for brand launches. I am curious, adaptable, and results-oriented. I enjoy collaborating with cross-functional teams to design innovative marketing solutions that improve customer journeys and e-commerce performance. I turn data into actionable insights, optimize campaigns, and build scalable strategies that enhance engagement, retention, and revenue.…I'm Yelena Sauzet Le Trosset, a marketing professional with a Master of Science in Marketing from HEC Montréal and a Bachelor's in Management from HEC Lausanne. I have international experience across Switzerland and Canada, combining strategic marketing, data analytics, and CRM to drive measurable outcomes. I am proficient with analytics and CRM tools (Google Analytics, Tableau, SAP, Salesforce, Emarsys, Klaviyo) and have led end-to-end CRM migrations and omni-channel activation for brand launches. I am curious, adaptable, and results-oriented. I enjoy collaborating with cross-functional teams to design innovative marketing solutions that improve customer journeys and e-commerce performance. I turn data into actionable insights, optimize campaigns, and build scalable strategies that enhance engagement, retention, and revenue.

Available to hire

I’m Yelena Sauzet Le Trosset, a marketing professional with a Master of Science in Marketing from HEC Montréal and a Bachelor’s in Management from HEC Lausanne. I have international experience across Switzerland and Canada, combining strategic marketing, data analytics, and CRM to drive measurable outcomes. I am proficient with analytics and CRM tools (Google Analytics, Tableau, SAP, Salesforce, Emarsys, Klaviyo) and have led end-to-end CRM migrations and omni-channel activation for brand launches.

I am curious, adaptable, and results-oriented. I enjoy collaborating with cross-functional teams to design innovative marketing solutions that improve customer journeys and e-commerce performance. I turn data into actionable insights, optimize campaigns, and build scalable strategies that enhance engagement, retention, and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Advanced

German

Advanced

Work Experience

Team Lead CRM et E-commerce Marketing at Aldo Group

January 1, 2024 - Present

Onboarded two new team members, trained on tools and internal processes. Led the CRM migration from Emarsys to Klaviyo, including data transfer and full rebuild of automated flows. Managed IP warm-up and email deliverability during the platform transition. Defined and executed the CRM strategy for the G.H. Bass brand launch, from segmentation to activation. Reviewed, optimized, and restructured key CRM automations (welcome series, lifecycle, post-purchase, promotional flows).

CRM & E-commerce Marketing Specialist at Aldo Group

January 1, 2024 - Present

Developed CRM campaign strategies and optimized omni-channel customer journeys. Used SAP and internal tools to segment audiences, conduct A/B testing and resolve technical marketing issues. Analyzed performance using Google Analytics and Tableau, presenting actionable recommendations to management. Collaborated with product, creative and e-commerce teams to align content and CRM strategies. Onboarded two new CRM team members, providing training on tools, processes, and reporting. Contributed to e-commerce performance tracking and supported SEO-related initiatives.

Marketing and Sponsorship Specialist at ELEVENT

January 1, 2023 - December 31, 2024

Analyzed the performance of sponsorship campaigns for multiple brands using advanced data analytics. Prepared detailed Excel reports and presented insights to the marketing manager and clients. Conducted market research and developed sponsorship strategies rooted in customer insights and audience behavior. Assisted clients in understanding activation performance and opportunities for optimization across the customer journey.

Customer Experience Specialist at GroupeCH

January 1, 2022 - December 31, 2023

Managed customer service and ticketing for major events, developing a strong customer insight mindset. Used Salesforce to track requests, identify recurring issues and produce reports for team leaders. Supported operational teams by helping to resolve technical issues related to ticketing and customer accounts.

Teaching Assistant at HEC Montréal

January 1, 2022 - December 31, 2024

Conducted research on innovations in sponsorship, including festival activations and engagement journeys. Assisted with the Cultural Marketing course, including exam grading and student support.

Vice President Marketing – AECS Gala at HEC Montréal

January 1, 2022 - December 31, 2023

Developed and managed the entire visual campaign for the AECS Gala, including community management, editorial calendar planning, and on-site event coordination.

Marketing and Business Development Intern at Harry Eliott

January 1, 2022 - December 31, 2022

Developed B2B marketing strategies to support the growth of a startup.

Marketing and Communications Intern at Hôpital de La Tour

January 1, 2021 - December 31, 2021

Managed the website and internal/external communications for a private clinic. Planned and executed marketing campaigns, managed the editorial calendar, created visual content, and coordinated sponsorships (including the Geneva Triathlon).