Je suis Yesmine Abed, chargée de projet digitale et production audiovisuelle. Forte de 6 ans d’expérience dans les univers de la mode, de la musique et du secteur associatif, je conçois et coordonne des projets 360° alliant direction artistique, storytelling et image de marque. Mon approche est créative, stratégique et opérationnelle, couvrant la conception jusqu’à la production photo/vidéo.
Je suis actuellement à la recherche d’un poste en CDI à Paris où je pourrais mettre mon savoir-faire au service de projets ambitieux et créatifs, tout en continuant de développer des identités visuelles fortes et des contenus percutants.
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This campaign explores moments of life cooking, sharing, relaxing, through a Tunisian aesthetic that blends tradition and contemporary creation.
Culinary symbols such as couscous, felfel, and argounia are transformed into poetic accessories, while the red thread, an ancestral good-luck charm, is reimagined as a piece of jewelry, embodying the feminine duality between strength and fragility.
Art direction for a luxury campaign combining lifestyle and contemporary design.
Worked in collaboration with the lead art director on the creation of moodboards, set design, and social media content (Reels, photos, and scenography).
Topless is a satirical critique of society and gender norms, conveyed through a deliberately absurd and stylized mise-en-scène.
The idea is to reverse the gaze: what is usually considered “abnormal” or “indecent” such as the exposure of the female body or bodily freedom , becomes the norm within a fictional center.
Through the lens of this club, a harsh truth emerges: to fully live one’s freedom, one must almost hide it exile it to an isolated, contained space, outside the real world.
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