I’m a senior/lead product designer with 10 years of experience, including 7 years leading design teams in gaming. I specialize in full-cycle UX and UI—from complex UX flows and high-fidelity interfaces to scalable design systems—while continuously validating ideas with data-backed hypotheses to improve key product outcomes like GGR, retention, conversion, and ARPU. Across roles, I’ve owned end-to-end design work, including core gameplay mechanics and interactive user flows (tournaments, daily rewards, quests, mini-games), and ensured design fidelity through wireframes, prototypes, design QA, and cross-team alignment with Front-End and QA. I’m especially strong at mentoring and scaling teams, standardizing design QA and release processes, and using tools like Figma alongside AI prototyping (e.g., Claude) to accelerate collaboration and delivery.…

Yevhen Voitov

I’m a senior/lead product designer with 10 years of experience, including 7 years leading design teams in gaming. I specialize in full-cycle UX and UI—from complex UX flows and high-fidelity interfaces to scalable design systems—while continuously validating ideas with data-backed hypotheses to improve key product outcomes like GGR, retention, conversion, and ARPU. Across roles, I’ve owned end-to-end design work, including core gameplay mechanics and interactive user flows (tournaments, daily rewards, quests, mini-games), and ensured design fidelity through wireframes, prototypes, design QA, and cross-team alignment with Front-End and QA. I’m especially strong at mentoring and scaling teams, standardizing design QA and release processes, and using tools like Figma alongside AI prototyping (e.g., Claude) to accelerate collaboration and delivery.…

Available to hire

I’m a senior/lead product designer with 10 years of experience, including 7 years leading design teams in gaming. I specialize in full-cycle UX and UI—from complex UX flows and high-fidelity interfaces to scalable design systems—while continuously validating ideas with data-backed hypotheses to improve key product outcomes like GGR, retention, conversion, and ARPU.

Across roles, I’ve owned end-to-end design work, including core gameplay mechanics and interactive user flows (tournaments, daily rewards, quests, mini-games), and ensured design fidelity through wireframes, prototypes, design QA, and cross-team alignment with Front-End and QA. I’m especially strong at mentoring and scaling teams, standardizing design QA and release processes, and using tools like Figma alongside AI prototyping (e.g., Claude) to accelerate collaboration and delivery.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Advanced
Ukrainian
Fluent
Russian
Fluent
Slovak
Beginner

Work Experience

Senior Product Designer (outsource) at NDĀ
June 1, 2025 - May 1, 2026
Owned validation of data-backed UX hypotheses to optimize conversion and retention metrics (GGR ~15%, session length ~1 min, spin frequency ~8%, retention, LTV, CTR). Designed core gameplay mechanics and interactive user flows (tournaments, daily rewards, quests, mini-games) to drive user acquisition and long-term engagement. Delivered hands-on UX and UI work: core gameplay mechanics, user flows, wireframes, prototypes, and final UI. Structured and maintained the product design system using components, variables, tokens, and auto-layout. Aligned with Front-End and QA teams on handoff workflows to minimize layout errors; ran Design QA to ensure releases matched approved UI/UX specs. Used Claude AI to help code and build front-end prototypes, making developer handoff faster and smoother.
Senior Product Designer (outsourced) at NDA Bratislava, Slovakia
June 1, 2025 - May 1, 2026
Owned validation of data-backed UX hypotheses to optimize conversion and retention metrics, including GGR (15%), session length (1 min), spin frequency (8%), retention, LTV, and CTR. Designed core gameplay mechanics and interactive user flows (tournaments, daily rewards, quests, and mini-games) to drive acquisition and long-term engagement. Worked hands-on delivering gameplay mechanics, user flows, wireframes, prototypes, and final UI. Structured and updated a product design system using components, variables, tokens, and auto-layout; aligned with Frontend and QA on handoff workflows to reduce layout errors and ran Design QA to ensure releases matched approved UI/UX specifications. Used Claude AI to code and build frontend prototypes, making developer handoffs faster and smoother.
Lead Product Designer at GoRēel
May 1, 2020 - February 1, 2025
Led and scaled a cross-functional product design team, driving recruitment, onboarding, structured design reviews, and competency development. Tested and validated data-backed UX hypotheses, achieving growth in core metrics (GGR +13% to +17%, session length +22%, spin frequency +10%, D7 retention +7.5%, LTV, CTR). Architected a scalable product design system using atomic design, variables, tokens, and auto-layout. Stayed hands-on on core product work: mapping user flows, wireframing, and prototyping key features and gameplay mechanics. Ensured clear handoff processes with Front-End and QA to reduce alignment gaps. Established a Design QA framework to ensure production releases matched original UI/UX specifications and standards.
Lead Product Designer at GoR eel
May 1, 2020 - February 1, 2025
Led and scaled cross-functional design teams, driving recruitment, onboarding, structured design reviews, and competency development. Tested and validated data-backed UX hypotheses to improve core metrics, achieving 13–17% growth in GGR, 22% session length, 10% spin frequency, D7 retention (7.5%), plus improvements in LTV and CTR. Architected a scalable product design system using atomic design principles, tokens, and auto-layout. Maintained a hands-on role in core product work, mapping user flows, wireframing, and prototyping key features and gameplay mechanics. Aligned with Frontend and QA on clear handoff workflows to minimize alignment gaps, and established a Design QA framework to ensure production releases matched original UI/UX specifications and standards.
Lead Product Designer at BOSS. Gaming Solutions
July 1, 2018 - December 1, 2019
Managed and mentored the design team, supporting professional growth, onboarding, and consistent design quality through regular critiques. Optimized conversion funnels and user journeys based on user interview insights. Validated design decisions via user research and A/B testing, translating findings into product improvements that optimized ARPU, FTD, CTR, and bounce rate. Stayed hands-on delivering user flows, wireframes, prototypes, and final UI components. Developed a reusable product design system using components, variables, and auto-layout, and closely collaborated with engineering and QA to optimize handoffs and ensure accurate interface implementation.
UI/UX Designer at WizzARD Post & Digital
January 1, 2017 - July 1, 2018
Owned the end-to-end design process, delivering user flows, wireframes, interactive prototypes, and high-fidelity UI. Presented and defended design solutions directly to clients and stakeholders to secure alignment and incorporate feedback.
UI/UX Designer at Wizz ard Post & Digital
January 1, 2017 - July 1, 2018
Owned end-to-end design process, delivering user flows, wireframes, interactive prototypes, and high-fidelity UI. Presented and defended design solutions directly to clients and stakeholders to secure alignment and feedback.
UI/UX Designer at Lobods Agency
January 1, 2016 - February 1, 2017
Designed multi-page websites and responsive landing pages, delivering both UI layouts and production-ready HTML/CSS.
UI/UX Designer at Lobod s Agency
January 1, 2016 - February 1, 2017
Designed multi-page websites and responsive landing pages, delivering both UI layouts and production-ready HTML/CSS.
Web Designer & Front-End Developer at Freelance
March 1, 2014 - January 1, 2016
Designed and built responsive, custom web projects and landing pages from initial concept to launch for standalone clients, handling both design and front-end implementation.
Web Designer & Front-End Developer (freelance) at Freelance
March 1, 2014 - January 1, 2016
Designed and coded responsive custom web projects and landing pages, taking concepts from initial idea through launch for standalone clients.

Education

Master of Laws (LL.M.) at East Ukrainian Volo dymyr Dah l National University
January 1, 2003 - January 1, 2008
LL.M. (Master of Laws) at East Ukrainian V. D. Dahl National University
January 1, 2003 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Software & Internet