Yigal van Gelderen

Developed targeted retention and loyalty strategies, reducing churn and increasing subscriber lifetime value. Designed and executed personalized customer lifecycle campaigns across email, push, and in-app messaging, driving uplift in engagement and optimizing early-life retention. Developed and implemented A/B testing to refine messaging, offers, and segmentation, leading to improvements in conversion and reactivation rates. Owned and optimized customer lifecycle plans for Benelux, aligning local execution with regional and global strategies to maximize efficiency. Collaborated with creative teams to develop compelling content, ensuring brand consistency and audience resonance across lifecycle stages. Partnered with product management to enhance user experience through new feature rollouts, contributing to an increase in active subscribers. Collaborated cross-functionally with product, creative, and CRM teams to ensure seamless execution of lifecycle campaigns across multiple channels.

Developed targeted retention and loyalty strategies, designed personalized customer lifecycle campaigns across email, push, and in-app messaging, and collaborated with product and creative teams to improve user experience and reduce churn. Led A/B testing and lifecycle planning across Benelux, aligning local execution with regional/global strategies.

Developed the first customer journey mapping for Disney+, defining key touchpoints and communication strategies to enhance subscriber engagement and retention. Launched and executed the first lifecycle marketing campaigns, sending the very first welcome emails, push notifications, and in-app messages, setting the foundation for ongoing customer engagement. Established data-driven marketing strategies, conducting the first customer data analyses to identify engagement trends and retention opportunities. Tested and optimized early retention tactics, introducing A/B testing frameworks that led to measurable improvements in open rates, click-through rates, and subscriber engagement.