Jennifer Liao
I am a creative and data-driven digital marketer with 3 years of experience in omnichannel brand strategy, go-to-market execution, and creator-led campaigns in fast-paced FMCG environments.
About
I am a creative and data-driven digital marketer with 3 years of experience in omnichannel brand strategy, go-to-market execution, and creator-led campaigns in fast-paced FMCG environments. Formerly at Nestlé Purina and Meiji, I managed 6+ brands, launched 20+ products, and collaborated with 100+ influencers and 6 media agencies, delivering 15+ consumer events reaching over 187K target audience.
I am skilled in TikTok-first content, affiliate campaigns, and cross-functional coordination. A self-motivated, proactive, and bold marketer with cross-cultural expertise, I drive brand impact through storytelling and strong commercial results.
- Joined November 2025
Industry experience
- Consumer Goods
- Software & Internet
- Media & Entertainment
- Education
- Retail
More experts in Manchester, United Kingdom
Work experience· 8 roles
Executed TikTok creator outreach, strengthened long-term creator relationships, curated product recommendations, and delivered £9K in daily GMV. Activated the Instagram Affiliate Programme, onboarding 30 micro affiliates and generating £700+ in revenue within the first two weeks. Track and analyse video performance metrics to evaluate reach and GMV.
Created digital content for University of Manchester’s entrepreneur program on Instagram, LinkedIn, and TikTok to raise awareness of entrepreneurship programmes and workshops among students. Represented as a student-facing ambassador during offline events, promoting entrepreneurship initiatives and ensuring engaging guest experience.
Developed annual full-funnel marketing plans by localising Japan-origin product propositions for the Taiwan market, integrating digital and physical touchpoints. Managed 80+ influencer collaborations on Instagram and TikTok, deploying promo bundles and affiliate links to grow e‑commerce sales share +11%. Drove +15.6% online reach and 5.8M+ impressions via organic and paid ads across Meta/YouTube. Delivered post‑campaign insights using GA4 and Meta Ads Manager; optimised creative mix, targeting and budget allocation based on performance.
Education
Certifications and awards· 10
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