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I am a creative and data-driven digital marketer with 3 years of experience in omnichannel brand strategy, go-to-market execution, and creator-led campaigns in fast-paced FMCG environments. Formerly at Nestlé Purina and Meiji, I managed 6+ brands, launched 20+ products, and collaborated with 100+ influencers and 6 media agencies, delivering 15+ consumer events reaching over 187K target audience. I am skilled in TikTok-first content, affiliate campaigns, and cross-functional coordination. A self-motivated, proactive, and bold marketer with cross-cultural expertise, I drive brand impact through storytelling and strong commercial results.…I am a creative and data-driven digital marketer with 3 years of experience in omnichannel brand strategy, go-to-market execution, and creator-led campaigns in fast-paced FMCG environments. Formerly at Nestlé Purina and Meiji, I managed 6+ brands, launched 20+ products, and collaborated with 100+ influencers and 6 media agencies, delivering 15+ consumer events reaching over 187K target audience. I am skilled in TikTok-first content, affiliate campaigns, and cross-functional coordination. A self-motivated, proactive, and bold marketer with cross-cultural expertise, I drive brand impact through storytelling and strong commercial results.

Jennifer Liao

Content Creator, Marketing Strategist, Affiliate Marketer, +2

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I am a creative and data-driven digital marketer with 3 years of experience in omnichannel brand strategy, go-to-market execution, and creator-led campaigns in fast-paced FMCG environments. Formerly at Nestlé Purina and Meiji, I managed 6+ brands, launched 20+ products, and collaborated with 100+ influencers and 6 media agencies, delivering 15+ consumer events reaching over 187K target audience. I am skilled in TikTok-first content, affiliate campaigns, and cross-functional coordination. A self-motivated, proactive, and bold marketer with cross-cultural expertise, I drive brand impact through storytelling and strong commercial results.…I am a creative and data-driven digital marketer with 3 years of experience in omnichannel brand strategy, go-to-market execution, and creator-led campaigns in fast-paced FMCG environments. Formerly at Nestlé Purina and Meiji, I managed 6+ brands, launched 20+ products, and collaborated with 100+ influencers and 6 media agencies, delivering 15+ consumer events reaching over 187K target audience. I am skilled in TikTok-first content, affiliate campaigns, and cross-functional coordination. A self-motivated, proactive, and bold marketer with cross-cultural expertise, I drive brand impact through storytelling and strong commercial results.

Available to hire

I am a creative and data-driven digital marketer with 3 years of experience in omnichannel brand strategy, go-to-market execution, and creator-led campaigns in fast-paced FMCG environments. Formerly at Nestlé Purina and Meiji, I managed 6+ brands, launched 20+ products, and collaborated with 100+ influencers and 6 media agencies, delivering 15+ consumer events reaching over 187K target audience.

I am skilled in TikTok-first content, affiliate campaigns, and cross-functional coordination. A self-motivated, proactive, and bold marketer with cross-cultural expertise, I drive brand impact through storytelling and strong commercial results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

TikTok Affiliate Marketing Assistant at Rela Rela

September 1, 2025 - November 20, 2025

Executed TikTok creator outreach, strengthened long-term creator relationships, curated product recommendations, and delivered £9K in daily GMV. Activated the Instagram Affiliate Programme, onboarding 30 micro affiliates and generating £700+ in revenue within the first two weeks. Track and analyse video performance metrics to evaluate reach and GMV.

Student Ambassador at Masood Entrepreneurship Centre

April 1, 2025 - April 1, 2025

Created digital content for University of Manchester’s entrepreneur program on Instagram, LinkedIn, and TikTok to raise awareness of entrepreneurship programmes and workshops among students. Represented as a student-facing ambassador during offline events, promoting entrepreneurship initiatives and ensuring engaging guest experience.

Marketing Executive (SAVAS protein) at Meiji

June 1, 2024 - June 1, 2024

Developed annual full-funnel marketing plans by localising Japan-origin product propositions for the Taiwan market, integrating digital and physical touchpoints. Managed 80+ influencer collaborations on Instagram and TikTok, deploying promo bundles and affiliate links to grow e‑commerce sales share +11%. Drove +15.6% online reach and 5.8M+ impressions via organic and paid ads across Meta/YouTube. Delivered post‑campaign insights using GA4 and Meta Ads Manager; optimised creative mix, targeting and budget allocation based on performance.

Marketing Executive at Nestlé Purina

January 1, 2023 - January 1, 2023

Coordinated 15 product launches, aligning with cross-functional team (Creative, Sales, Legal and Supply chain) on timelines, assets and stock readiness. Produced instore POSM and brochures to strengthen brand recall at point of purchase. Compiled competitor and market insights (data and on‑site observations) to refine campaigns and positioning.

Sales Assistant at Nestlé Purina

January 1, 2023 - January 1, 2023

Coordinated with distributors on shipping schedules, cargo lists, and return processes, resolving low-inventory and delivery delays, contributing to a 24.5% increase in organic growth. Maintained and analysed sales reports, providing insights for Sales and Marketing teams for strategic decisions. Executed clearance projects by tracking shelf life/expiry and allocating stock across channels to minimise write-offs.

Marketing Executive (SAVAS protein) at Meiji

June 30, 2024 - June 30, 2024

Marketing Executive at Nestlé Purina

January 31, 2023 - January 31, 2023

Sales Assistant at Nestlé Purina

January 31, 2023 - January 31, 2023