Hi, I’m Yin Yu Chen. I’m a results-driven marketing leader with a track record of building and scaling go-to-market and PR programs for Web3, tech, and global campaigns. I’ve led cross-functional, cross-cultural teams (including influencer networks, media partners, and multi-market stakeholders) to drive substantial increases in brand exposure, lead generation, and revenue. I thrive in fast-paced environments and enjoy turning complex product narratives into clear, impactful campaigns that resonate across English and Chinese-speaking audiences. I’m fluent in English and Chinese, experienced in coordinating with product, engineering, and business teams, and focused on data-driven optimization, scalable playbooks, and sustainable growth across on-line, off-line, and hybrid events. My strengths include GTM strategy, influencer and PR partnerships, SEO-driven growth, and multi-market expansion, with a passion for building strong partner ecosystems and engaging community experiences.…Hi, I’m Yin Yu Chen. I’m a results-driven marketing leader with a track record of building and scaling go-to-market and PR programs for Web3, tech, and global campaigns. I’ve led cross-functional, cross-cultural teams (including influencer networks, media partners, and multi-market stakeholders) to drive substantial increases in brand exposure, lead generation, and revenue. I thrive in fast-paced environments and enjoy turning complex product narratives into clear, impactful campaigns that resonate across English and Chinese-speaking audiences. I’m fluent in English and Chinese, experienced in coordinating with product, engineering, and business teams, and focused on data-driven optimization, scalable playbooks, and sustainable growth across on-line, off-line, and hybrid events. My strengths include GTM strategy, influencer and PR partnerships, SEO-driven growth, and multi-market expansion, with a passion for building strong partner ecosystems and engaging community experiences.WWWW…