I am a motivated and creative Digital Marketing Master’s student with hands-on experience managing social media accounts and designing websites, including projects for Nea Era. I enjoy crafting engaging content and coordinating online campaigns that boost brand visibility across platforms. I excel at analyzing performance metrics, collaborating with teams, and presenting insights. I am passionate about leveraging digital strategies to grow audiences and support academic and professional projects through clear communication and thoughtful research.

YIOLANDA SOUPASHI

I am a motivated and creative Digital Marketing Master’s student with hands-on experience managing social media accounts and designing websites, including projects for Nea Era. I enjoy crafting engaging content and coordinating online campaigns that boost brand visibility across platforms. I excel at analyzing performance metrics, collaborating with teams, and presenting insights. I am passionate about leveraging digital strategies to grow audiences and support academic and professional projects through clear communication and thoughtful research.

Available to hire

I am a motivated and creative Digital Marketing Master’s student with hands-on experience managing social media accounts and designing websites, including projects for Nea Era. I enjoy crafting engaging content and coordinating online campaigns that boost brand visibility across platforms.

I excel at analyzing performance metrics, collaborating with teams, and presenting insights. I am passionate about leveraging digital strategies to grow audiences and support academic and professional projects through clear communication and thoughtful research.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Greek, Modern
Fluent

Work Experience

Social Media Manager at SmartPay
October 1, 2024 - March 31, 2025
Implemented and optimized social media management strategies across Instagram, Facebook, and LinkedIn for a payment services company, improving reach and engagement by 50%. Used Excel for data analysis to support project management tasks.
Social Media Manager at Nea Era
July 1, 2023 - October 31, 2024
Organized and optimized content pipelines for Instagram, Facebook, and TikTok; coordinated targeted ad campaigns via Google Ads and Meta Business Suite. Conducted A/B testing on ad creatives to optimize reach, CTR, and conversions.
Content Creator at Freelance
February 1, 2023 - November 30, 2023
Designed and supervised a comprehensive content management approach for a nutritionist’s Instagram profile, developing visually consistent posts, launching the account from inception, and increasing audience reach by 50%.
Website Designer at Freelance
October 1, 2021 - October 31, 2021
Constructed an end-to-end WordPress website to support apartment rental operations.

Education

MSc Digital Marketing Strategy at Trinity College Dublin
September 1, 2025 - March 23, 2026
BA in Communication and Media Studies at University of Athens
October 1, 2020 - February 28, 2025
MSc Digital Marketing Strategy at Trinity College Dublin
September 1, 2025 - April 19, 2026
BA Communication and Media Studies at University of Athens
October 1, 2020 - February 1, 2025

Qualifications

Google Ad Search Certification
January 11, 2030 - March 23, 2026
Google Ad Display Certification
January 11, 2030 - March 23, 2026
Excel Essential Training
January 11, 2030 - March 23, 2026
Google Ad Search Certification
January 11, 2030 - April 19, 2026
Google Ad Display Certification
January 11, 2030 - April 19, 2026
Excel Essential Training
January 11, 2030 - April 19, 2026

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Other