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’m a data-driven yet creative marketer with experience running social and influencer campaigns for brands like Chi Forest and HungryPanda, as well as managing my own creator accounts on TikTok, Instagram, and Rednote. I love combining storytelling with analytics — diving into performance data, testing content angles, and finding the sweet spot between what resonates emotionally and what performs strategically. Whether it’s optimizing CPCs or refining UGC briefs, I enjoy turning insights into campaigns that actually connect with people. Outside of client work, I create lifestyle and travel content that’s all about everyday joy — from NYC weekends to local café finds. Managing my own accounts has taught me what authentic engagement really looks like and how to stay adaptable with trends. It’s helped me see both sides of digital marketing — the brand strategist and the creator behind the camera — and I think that balance keeps my work both grounded and fresh.…’m a data-driven yet creative marketer with experience running social and influencer campaigns for brands like Chi Forest and HungryPanda, as well as managing my own creator accounts on TikTok, Instagram, and Rednote. I love combining storytelling with analytics — diving into performance data, testing content angles, and finding the sweet spot between what resonates emotionally and what performs strategically. Whether it’s optimizing CPCs or refining UGC briefs, I enjoy turning insights into campaigns that actually connect with people. Outside of client work, I create lifestyle and travel content that’s all about everyday joy — from NYC weekends to local café finds. Managing my own accounts has taught me what authentic engagement really looks like and how to stay adaptable with trends. It’s helped me see both sides of digital marketing — the brand strategist and the creator behind the camera — and I think that balance keeps my work both grounded and fresh.

Yiwen Hu

Marketing Analyst, Content Creator, Data Scientist, +2

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’m a data-driven yet creative marketer with experience running social and influencer campaigns for brands like Chi Forest and HungryPanda, as well as managing my own creator accounts on TikTok, Instagram, and Rednote. I love combining storytelling with analytics — diving into performance data, testing content angles, and finding the sweet spot between what resonates emotionally and what performs strategically. Whether it’s optimizing CPCs or refining UGC briefs, I enjoy turning insights into campaigns that actually connect with people. Outside of client work, I create lifestyle and travel content that’s all about everyday joy — from NYC weekends to local café finds. Managing my own accounts has taught me what authentic engagement really looks like and how to stay adaptable with trends. It’s helped me see both sides of digital marketing — the brand strategist and the creator behind the camera — and I think that balance keeps my work both grounded and fresh.…’m a data-driven yet creative marketer with experience running social and influencer campaigns for brands like Chi Forest and HungryPanda, as well as managing my own creator accounts on TikTok, Instagram, and Rednote. I love combining storytelling with analytics — diving into performance data, testing content angles, and finding the sweet spot between what resonates emotionally and what performs strategically. Whether it’s optimizing CPCs or refining UGC briefs, I enjoy turning insights into campaigns that actually connect with people. Outside of client work, I create lifestyle and travel content that’s all about everyday joy — from NYC weekends to local café finds. Managing my own accounts has taught me what authentic engagement really looks like and how to stay adaptable with trends. It’s helped me see both sides of digital marketing — the brand strategist and the creator behind the camera — and I think that balance keeps my work both grounded and fresh.

Available to hire

’m a data-driven yet creative marketer with experience running social and influencer campaigns for brands like Chi Forest and HungryPanda, as well as managing my own creator accounts on TikTok, Instagram, and Rednote. I love combining storytelling with analytics — diving into performance data, testing content angles, and finding the sweet spot between what resonates emotionally and what performs strategically. Whether it’s optimizing CPCs or refining UGC briefs, I enjoy turning insights into campaigns that actually connect with people.

Outside of client work, I create lifestyle and travel content that’s all about everyday joy — from NYC weekends to local café finds. Managing my own accounts has taught me what authentic engagement really looks like and how to stay adaptable with trends. It’s helped me see both sides of digital marketing — the brand strategist and the creator behind the camera — and I think that balance keeps my work both grounded and fresh.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Intern at HUN GRY PANDA

September 1, 2025 - November 1, 2025

Analyzed weekly performance data for 20+ local campaigns using EXCEL and Tableau, delivering insights on DAU, ROI, and user acquisition data to guide data-driven campaign optimization. Managed $30K+ in marketing budgets, built reporting dashboards, and automated Excel workflows, reducing reporting time by 20%. Coordinated cross-functional project timelines with marketing, finance, and event partners (including NYU), ensuring on-time delivery of campaign milestones. Led a team of 5 interns and managed localized marketing campaigns across New York and New Jersey through community partnerships and on-site activations.

Marketing Analyst Contractor at NEW COLLAB IN C

August 1, 2025 - Present

Analyzed performance data from 50+ content creators across TikTok, Instagram, and YouTube, evaluating engagement rate, CTR, CPC, and cost-per-creator to support campaign optimization for national clients such as Chi Forest. Built standardized reporting templates and Tableau dashboards tracking 150K+ campaign impressions, high-performing segments, and audience demographics, enabling the strategy team to identify ROI improvement opportunities. Improved campaign operational efficiency by 25% by redesigning workflow documentation and data handling processes.

Analyst at MCCANN WORLDGROUP X MSMI

May 1, 2024 - July 1, 2024

Conducted quantitative and qualitative analysis across a global Gen-Z dataset (5,000+ respondents) using SPSS and Tableau to uncover behavioral patterns and insights for a future travel and entertainment strategy project. Built consumer segmentation models and translated statistical findings into strategic recommendations. Consolidated research outputs into data-driven storyboards and project decks, supporting campaign planning, media targeting, and client-facing creative strategy.

Tableau & Excel - Marketing Analytics

January 1, 2023 - December 31, 2023

Integrated 500+ consumer surveys with existing campaign datasets to analyze performance KPIs (CTR, CPC, ROAS). Built Tableau dashboards to visualize trends and forecast sales scenarios, improving the accuracy of marketing recommendations.

Intern at CHINA MERCHANTS SECURITIES RESEARCH INSTITUTE

August 1, 2022 - February 1, 2023

Analyzed macroeconomic indicators, policy shifts, and sector trends across industries, contributing to 25+ weekly market updates and internal investment briefings. Processed and standardized datasets from 50+ listed companies, improving research workflow efficiency by 15%. Assisted in building valuation models, sector comparison tables, and supply-chain mapping used in analysts’ internal strategy reports and client deliverables.

Intern at JP MORGAN, HONGKONG | INTERN PROGRAM

February 1, 2021 - May 1, 2021

Produced 10+ industry research briefs summarizing market catalysts, regulatory developments, and investment implications for TMT, consumer, and financial sectors. Supported analysts by cleaning data, verifying inputs, and analyzing 5+ target companies. Assisted in preparing 12+ pitch books including valuation summaries, competitor benchmarking, and scenario analysis for internal and client presentations.