Marketing Director (part-time) at N47° ExtremeSport League e.V.

Led content creation, distribution, and branding for social media platforms. Developed a comprehensive content strategy with strong focus on context, imagery, and video production. Achieved 27% increase in users. Implemented promotional content and advertisements across Instagram, TikTok, Red, and WeChat. Executed social media strategies by highlighting product features to increase brand recognition among the EU, leading to successful product seeding. Localized international brand campaigns for Jones, YES, and Nitro by considering market and platform nuances.

Social Media Manager at Wangye Co., Ltd.

Focused on promoting international brands in the Chinese market. Managed 3-5 brands in parallel through content creation, publishing schedules, community engagement, and campaign execution. Monitored KPIs, achieving 3.5 million engagements and 32% monthly user growth by ensuring business requirements. Created content for international brands to tailor global content to local markets, growing followers from zero to 15k in 6 months. Collaborated with 20 influencers monthly in stationery and food industries to enhance brand visibility and drive heightened brand exposure. Volunteered to introduce a cost-saving platform for influencer campaigns and promotions, ensuring legal compliance and minimizing costs.

Content Manager at Yijian zhe culture media Co., Ltd.

Focused on content creation for health products on social media. Created daily video content for health products and executed on social media platforms. Achieved 75% increase in views, and 30% boost in overall audience engagement. Led brainstorming sessions with cross-functional teams to evaluate social media strategies by considering product performance, target audiences, and ad budgets. Data analysis including CTR, CPM, conversion rates, and engagement metrics; achieved 5.4% CTR.

Content & Social Media Freelancer at Freelance (Outdoor Channel)

Created and managed a multi-platform outdoor channel (YouTube, TikTok, Xiaohongshu, Bilibli) focusing on skiing and mountain lifestyle. Produced and edited 2–3 videos weekly using Sony and Adobe tools, reaching 2,300+ followers and 12,000+ likes in 7 months. Partnered with outdoor brands for content integration, earning 180K+ impressions and boosting engagement by 34%. Managed community interaction in a timely manner, strengthening local audience and cross-platform growth.

Freelancer at Self-employed / Outdoor Channel Brand

Created and managed a multi-platform outdoor channel focusing on skiing and mountain lifestyle; produced and edited 2-3 videos weekly using Sony and Adobe tools; grew followers to 2,300+ and 12,000+ likes within 7 months; built cross-platform content strategy and engaged audience.

Content Manager at Yijianzhe Culture Media Co., Ltd.

Focused on content creation for health-products on social media; created daily video content for health products; achieved 75% increase in views and 30% boost in overall audience engagement.

Social Media Manager at Wangye Co., Ltd.

Managed content creation and campaign management for brands in food, stationery, wine, tourism, and fashion; promoted international brands in the Chinese market; oversaw 3-5 brands in parallel.