I’m YIYI WU, a freelance video editor based in Halifax, Canada, specializing in short-form reels for Instagram, TikTok, YouTube Shorts, and event footage. I turn raw clips into dynamic, music-driven stories with strong hooks, captions, and testable variations to help brands and creators grow their audience. With hands-on experience delivering fast-paced social and event content for clients and partners, I collaborate remotely with clear feedback loops, maintain organized workflows, and keep brand aesthetics consistent across platforms.

YIYI WU

I’m YIYI WU, a freelance video editor based in Halifax, Canada, specializing in short-form reels for Instagram, TikTok, YouTube Shorts, and event footage. I turn raw clips into dynamic, music-driven stories with strong hooks, captions, and testable variations to help brands and creators grow their audience. With hands-on experience delivering fast-paced social and event content for clients and partners, I collaborate remotely with clear feedback loops, maintain organized workflows, and keep brand aesthetics consistent across platforms.

Available to hire

I’m YIYI WU, a freelance video editor based in Halifax, Canada, specializing in short-form reels for Instagram, TikTok, YouTube Shorts, and event footage. I turn raw clips into dynamic, music-driven stories with strong hooks, captions, and testable variations to help brands and creators grow their audience.

With hands-on experience delivering fast-paced social and event content for clients and partners, I collaborate remotely with clear feedback loops, maintain organized workflows, and keep brand aesthetics consistent across platforms.

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Language

English
Fluent

Work Experience

Video Editing Intern at Mediastorm / 影视飓风
January 1, 2026 - April 1, 2026
Edited variety-show clips, livestream highlights and e-commerce short videos with high-retention openings, subtitles, product angles, visual pacing and CTAs. Selected strong moments, tightened narrative flow and prepared revision-ready exports from producer feedback under daily post-production deadlines.
Content Creator & Video Editor at My Drivix Auto
September 1, 2025 - March 1, 2026
Planned, filmed, edited and published 4-6 short-form product demos/Reels per week for social and e-commerce channels with hooks, subtitles, captions and CTAs. Built 50+ launch, promotion and partner-post assets; maintained organized folders, reusable versions and posting-ready handoffs for repeatable content delivery.
Founder & Creative Producer at Nova Drive / MyDrivix Auto
January 1, 2025 - Present
Edited product and performance-style videos for paid social, optimizing hooks, pacing, and on-screen text for retention. Delivered consistent outputs across 9:16, 1:1, and 16:9; handled ingest, selects, rough cut, sound cleanup, and final exports.
Founder & Creative Producer at Nova Drive / MyDrivix Auto (E-commerce Brand)
January 1, 2025 - Present
Edited product and performance-style videos for paid social, optimizing hooks, pacing, and on-screen text for retention. Delivered consistent outputs across 9:16, 1:1, and 16:9; handled ingest, selects, rough cut, sound cleanup, and final exports.
Social Media & Community Coordinator at Koii Network
September 1, 2024 - June 1, 2025
Coordinated 20+ campaign/update posts per month for a remote platform, writing captions and monitoring engagement signals to improve messaging. Launched a VIP program that increased community activity by 15% and supported approximately 2,000 new users per month during active campaign periods.
Marketing & Community Manager at Koii Lab
September 1, 2024 - April 1, 2025
Owned content calendar across X accounts; drafted threads, visuals, and announcements; shipped a steady cadence of posts and recaps. Produced short-form clips, motion graphics, and announcement banners in Premiere/After Effects/Photoshop; built a reusable template pack to speed turnaround. Organized community activations (contests, repost campaigns, Spaces/AMAs); coordinated speakers and run-of-show documents. Coordinated cross-promotions and collaborations with partner projects; prepared briefs and tracked outcomes. Monitored analytics (impressions, engagement rate, follower growth) to iterate topics, timing, and formats. Built a lightweight VIP/ambassador workflow: intake form, weekly content prompts, shared asset folder, and summary recap.
Marketing Content Producer (Contract) at Koii Lab
January 1, 2024 - January 1, 2025
Produced short-form edits for social campaigns; collaborated asynchronously across time zones and met publishing schedules.
Partner / Chief Videographer at Hidden New Media
January 1, 2024 - Present
Edited promotional and event videos for clients; produced revision rounds based on creative direction and stakeholder feedback. Maintained clean project organization (assets, timelines, exports) to support fast turnaround and remote collaboration.
Founder & Creative Producer at My Drivix Auto
January 1, 2024 - Present
Built the Shopify store and social channels; planned content calendars and produced short-form videos to drive traffic and conversion. Designed the \"Lighthouse\" paper air-freshener with interchangeable scent cores; led packaging, scent lineup, and bundle pricing. Managed small-batch sourcing and branding: negotiated MOQs, coordinated vendor samples, QC, and labeling. Shot product photos and hero videos (including a 12-second one-take from Peggy's Cove lighthouse into the car interior). Ran local ground marketing: car-meet outreach, campus pop-ups/Makers' Market setup (booth, signage, POS, inventory).
Digital Content Creator & Event Video Editor at Hidden New Media
January 1, 2023 - June 1, 2025
Shot and edited event recaps, promotional videos and branded social content for local businesses and community organizations across Instagram, TikTok, YouTube and event channels. Delivered same-day to 72-hour cuts with text overlays, subtitles, thumbnails and export-ready files for live updates and recap posts. Turned raw event footage into coherent social stories, balancing pacing, audience emotion and brand tone with client feedback.
Partner / Chief Videographer at Hidden New Media
January 1, 2023 - Present
Co-led client acquisition, budgeting, and production pipeline; owned cinematography and post schedule. Directed multi-camera shoots; delivered edits, color, and delivery specs aligned with client brand guidelines. Built a repeatable short-form workflow for social campaigns and event recaps.

Education

Photography & Media at NSCAD University
January 1, 2023 - December 19, 2025
Computer Science at Dalhousie University
January 1, 2021 - January 1, 2023
Photography & Media at NSCAD University
January 1, 2023 - December 19, 2025
Computer Science at Dalhousie University
January 1, 2021 - January 1, 2023
Photography & Media at NSCAD University
January 1, 2023 - December 19, 2025
Computer Science at Dalhousie University
January 1, 2021 - January 1, 2023
Bachelor's Degree in Photography at NSCAD University
January 11, 2030 - April 1, 2026
Computer Science studies at Dalhousie University
January 11, 2030 - January 7, 2026
Bachelor's Degree (in progress) in Photography at NSCAD University
January 11, 2030 - April 1, 2026
Studies in Computer Science at Dalhousie University
January 11, 2030 - January 7, 2026
Bachelor's Degree in Photography at NSCAD University
January 11, 2030 - April 1, 2026
Computer Science (Additional Study) at Dalhousie University
January 11, 2030 - January 7, 2026
Bachelor’s Degree (in progress) at NSCAD University
January 11, 2030 - April 1, 2026
Computer Science coursework at Dalhousie University
January 11, 2030 - January 7, 2026
Media at NSCAD University
January 11, 2030 - January 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Other, Manufacturing, Education