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I’m YIYI WU, a freelance video editor based in Halifax, Canada, specializing in short-form reels for Instagram, TikTok, YouTube Shorts, and event footage. I turn raw clips into dynamic, music-driven stories with strong hooks, captions, and testable variations to help brands and creators grow their audience. With hands-on experience delivering fast-paced social and event content for clients and partners, I collaborate remotely with clear feedback loops, maintain organized workflows, and keep brand aesthetics consistent across platforms.…I’m YIYI WU, a freelance video editor based in Halifax, Canada, specializing in short-form reels for Instagram, TikTok, YouTube Shorts, and event footage. I turn raw clips into dynamic, music-driven stories with strong hooks, captions, and testable variations to help brands and creators grow their audience. With hands-on experience delivering fast-paced social and event content for clients and partners, I collaborate remotely with clear feedback loops, maintain organized workflows, and keep brand aesthetics consistent across platforms.

YIYI WU

Videographer, Creative Producer, Cinematographer, +7

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I’m YIYI WU, a freelance video editor based in Halifax, Canada, specializing in short-form reels for Instagram, TikTok, YouTube Shorts, and event footage. I turn raw clips into dynamic, music-driven stories with strong hooks, captions, and testable variations to help brands and creators grow their audience. With hands-on experience delivering fast-paced social and event content for clients and partners, I collaborate remotely with clear feedback loops, maintain organized workflows, and keep brand aesthetics consistent across platforms.…I’m YIYI WU, a freelance video editor based in Halifax, Canada, specializing in short-form reels for Instagram, TikTok, YouTube Shorts, and event footage. I turn raw clips into dynamic, music-driven stories with strong hooks, captions, and testable variations to help brands and creators grow their audience. With hands-on experience delivering fast-paced social and event content for clients and partners, I collaborate remotely with clear feedback loops, maintain organized workflows, and keep brand aesthetics consistent across platforms.

Available to hire

I’m YIYI WU, a freelance video editor based in Halifax, Canada, specializing in short-form reels for Instagram, TikTok, YouTube Shorts, and event footage. I turn raw clips into dynamic, music-driven stories with strong hooks, captions, and testable variations to help brands and creators grow their audience.

With hands-on experience delivering fast-paced social and event content for clients and partners, I collaborate remotely with clear feedback loops, maintain organized workflows, and keep brand aesthetics consistent across platforms.

Skills

Adobe Premiere Pro

Adobe After Effects

DaVinci Resolve Studio

Adobe Photoshop

Video Advert

Experience Level

Adobe Premiere Pro

Expert

Adobe After Effects

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder & Creative Producer at My Drivix Auto

January 1, 2024 - Present

Built the Shopify store and social channels; planned content calendars and produced short-form videos to drive traffic and conversion. Designed the \"Lighthouse\" paper air-freshener with interchangeable scent cores; led packaging, scent lineup, and bundle pricing. Managed small-batch sourcing and branding: negotiated MOQs, coordinated vendor samples, QC, and labeling. Shot product photos and hero videos (including a 12-second one-take from Peggy's Cove lighthouse into the car interior). Ran local ground marketing: car-meet outreach, campus pop-ups/Makers' Market setup (booth, signage, POS, inventory).

Partner / Chief Videographer at Hidden New Media

January 1, 2023 - Present

Co-led client acquisition, budgeting, and production pipeline; owned cinematography and post schedule. Directed multi-camera shoots; delivered edits, color, and delivery specs aligned with client brand guidelines. Built a repeatable short-form workflow for social campaigns and event recaps.

Marketing & Community Manager at Koii Lab

September 1, 2024 - April 1, 2025

Owned content calendar across X accounts; drafted threads, visuals, and announcements; shipped a steady cadence of posts and recaps. Produced short-form clips, motion graphics, and announcement banners in Premiere/After Effects/Photoshop; built a reusable template pack to speed turnaround. Organized community activations (contests, repost campaigns, Spaces/AMAs); coordinated speakers and run-of-show documents. Coordinated cross-promotions and collaborations with partner projects; prepared briefs and tracked outcomes. Monitored analytics (impressions, engagement rate, follower growth) to iterate topics, timing, and formats. Built a lightweight VIP/ambassador workflow: intake form, weekly content prompts, shared asset folder, and summary recap.

Founder & Creative Producer at Nova Drive / MyDrivix Auto (E-commerce Brand)

January 1, 2025 - Present

Edited product and performance-style videos for paid social, optimizing hooks, pacing, and on-screen text for retention. Delivered consistent outputs across 9:16, 1:1, and 16:9; handled ingest, selects, rough cut, sound cleanup, and final exports.

Partner / Chief Videographer at Hidden New Media

January 1, 2024 - Present

Edited promotional and event videos for clients; produced revision rounds based on creative direction and stakeholder feedback. Maintained clean project organization (assets, timelines, exports) to support fast turnaround and remote collaboration.

Marketing Content Producer (Contract) at Koii Lab

January 1, 2024 - January 1, 2025

Produced short-form edits for social campaigns; collaborated asynchronously across time zones and met publishing schedules.

Founder & Creative Producer at Nova Drive / MyDrivix Auto

January 1, 2025 - Present

Digital Content Creator & Event Video Editor at Hidden New Media

January 1, 2023 - June 1, 2025

Shot and edited event recaps, promotional videos and branded social content for local businesses and community organizations across Instagram, TikTok, YouTube and event channels. Delivered same-day to 72-hour cuts with text overlays, subtitles, thumbnails and export-ready files for live updates and recap posts. Turned raw event footage into coherent social stories, balancing pacing, audience emotion and brand tone with client feedback.

Video Editing Intern at Mediastorm / 影视飓风

January 1, 2026 - April 1, 2026

Edited variety-show clips, livestream highlights and e-commerce short videos with high-retention openings, subtitles, product angles, visual pacing and CTAs. Selected strong moments, tightened narrative flow and prepared revision-ready exports from producer feedback under daily post-production deadlines.

Content Creator & Video Editor at My Drivix Auto

September 1, 2025 - March 1, 2026

Planned, filmed, edited and published 4-6 short-form product demos/Reels per week for social and e-commerce channels with hooks, subtitles, captions and CTAs. Built 50+ launch, promotion and partner-post assets; maintained organized folders, reusable versions and posting-ready handoffs for repeatable content delivery.

Social Media & Community Coordinator at Koii Network

September 1, 2024 - June 1, 2025

Coordinated 20+ campaign/update posts per month for a remote platform, writing captions and monitoring engagement signals to improve messaging. Launched a VIP program that increased community activity by 15% and supported approximately 2,000 new users per month during active campaign periods.