Isabel Alicia Iménez Angeles

Collaborates with cross-functional teams to deliver interface solutions for clients across energy, transit, and government sectors (electricity providers, airports, railway systems). Leads design of new application flows and redesigns of existing platforms. Contributed to the brand refresh to maintain visual consistency across internal and public-facing channels.

Redesigned 200+ SKUs for a global packaging line using a standardized two-ink print system, saving over $30K/year in production costs. Developed sub-brand architecture and led mockup delivery, prepress preparation, and vendor coordination. Worked closely with engineers and sales teams to align visual design with business goals and improve product positioning. Created identity systems, sales catalogs, brochures, and technical materials. Collaborated with the web administrator to optimize usability and product presentation using Salesforce CMS.

Branded products and campaigns for clients such as C&A and Universidad Autónoma de Guadalajara, Pedigree, ESPN, Tekoil. Delivered design solutions across print, web, editorial, and social media. Adapted identity systems to diverse formats and ensured consistency across platforms.