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I am an accomplished, dedicated and experienced professional with over 11 years of work experience, passionate about Consulting, E-commerce, Project Management, Retail, Sales, Social Media, Team Building and Strategy Execution. I am a strategic and critical thinker with excellent communication, interpersonal and quantitative skills. In my recent roles at Zalando and URW, I led large strategic accounts, cross-functional projects, and CSR initiatives, consistently driving growth and efficiency across multiple markets in the DACH region and beyond. I enjoy building high-performing teams, delivering measurable outcomes, and turning complex challenges into clear, actionable plans.…I am an accomplished, dedicated and experienced professional with over 11 years of work experience, passionate about Consulting, E-commerce, Project Management, Retail, Sales, Social Media, Team Building and Strategy Execution. I am a strategic and critical thinker with excellent communication, interpersonal and quantitative skills. In my recent roles at Zalando and URW, I led large strategic accounts, cross-functional projects, and CSR initiatives, consistently driving growth and efficiency across multiple markets in the DACH region and beyond. I enjoy building high-performing teams, delivering measurable outcomes, and turning complex challenges into clear, actionable plans.

Yeliz Sunay

Content Creator, Social Media Manager, Marketing Strategist, +2

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I am an accomplished, dedicated and experienced professional with over 11 years of work experience, passionate about Consulting, E-commerce, Project Management, Retail, Sales, Social Media, Team Building and Strategy Execution. I am a strategic and critical thinker with excellent communication, interpersonal and quantitative skills. In my recent roles at Zalando and URW, I led large strategic accounts, cross-functional projects, and CSR initiatives, consistently driving growth and efficiency across multiple markets in the DACH region and beyond. I enjoy building high-performing teams, delivering measurable outcomes, and turning complex challenges into clear, actionable plans.…I am an accomplished, dedicated and experienced professional with over 11 years of work experience, passionate about Consulting, E-commerce, Project Management, Retail, Sales, Social Media, Team Building and Strategy Execution. I am a strategic and critical thinker with excellent communication, interpersonal and quantitative skills. In my recent roles at Zalando and URW, I led large strategic accounts, cross-functional projects, and CSR initiatives, consistently driving growth and efficiency across multiple markets in the DACH region and beyond. I enjoy building high-performing teams, delivering measurable outcomes, and turning complex challenges into clear, actionable plans.

Available to hire

I am an accomplished, dedicated and experienced professional with over 11 years of work experience, passionate about Consulting, E-commerce, Project Management, Retail, Sales, Social Media, Team Building and Strategy Execution. I am a strategic and critical thinker with excellent communication, interpersonal and quantitative skills.

In my recent roles at Zalando and URW, I led large strategic accounts, cross-functional projects, and CSR initiatives, consistently driving growth and efficiency across multiple markets in the DACH region and beyond. I enjoy building high-performing teams, delivering measurable outcomes, and turning complex challenges into clear, actionable plans.

Language

German

Fluent

Turkish

Fluent

English

Fluent

French

Advanced

Spanish; Castilian

Beginner

Work Experience

Fashion / E-Commerce Consultant at Freelancer (Germany)

January 1, 2025 - Present

Advising lifestyle and fashion brands on e-commerce and B2B growth.

Social Media Expert / Content Creator at Freelancer (Germany)

January 1, 2025 - Present

Growing a social media account organically from 1.7K to 7K followers with substantial views; collaborating with internationally beauty and lifestyle brands.

Insolvency Process Lead at Zalando SE

January 1, 2023 - December 1, 2024

Driving & executing the insolvency process Zalando-wide.

Logistics Project Lead - ZRS at Zalando SE

January 1, 2022 - December 1, 2024

Executing & rollout of the logistics project ‘ZRS’.

Incentive Framework Designer at Zalando SE

December 1, 2021 - December 1, 2024

Modeling and rollout of an incentive commission framework.

Cross-functional Project Lead at Zalando SE

June 1, 2021 - December 1, 2024

Implementation of retailer tiering model within the business unit.

Senior Partner Consultant DACH for Dedicated Fashion Retailers at Zalando SE

May 1, 2021 - December 1, 2024

Managing >30 strategic fashion accounts with GMV >€68m p.a.; driving growth for the Connected Retail business in the DACH region; leading a team of 5; cross-functional initiatives including retailer tiering model, incentive framework, ZRS rollout, and insolvency process Zalando-wide.

Key Account Manager for International Accounts at Unibail-Rodamco-Westfield (URW)

January 1, 2020 - January 1, 2021

Promoted in 2020; negotiations with C-Level executives; turnover >€65m p.a.

CSR / Fashion Waste Project Lead at Unibail-Rodamco-Westfield (URW)

January 1, 2018 - December 31, 2020

CSR achievement implementing fashion waste projects (Zalando Wardrobe & URW).

Leasing Manager (Two Shopping Malls) at Unibail-Rodamco-Westfield (URW)

January 1, 2018 - January 1, 2021

Leasing Manager for two shopping malls in Germany; negotiations aligned with 5-Year Business Plan; 2020 revenue >€400m p.a.

International Analyst (3 rotations) at Unibail-Rodamco-Westfield (URW)

January 1, 2017 - December 1, 2017

Rotations: 1) Restructuring leasing strategies and investor goals; 2) IT cost optimization tool rollout (HQ, Paris) achieving cost reductions; 3) 5-year Business Plan forecasting and customer positioning; Execution of ‘The Family Experience’.

PreMaster Program in Controlling, Marketing, Strategy at Bosch Rexroth AG

October 1, 2013 - October 1, 2014

PreMaster Program in Controlling, Marketing, Strategy.

Intern - Sports Marketing & Corporate Policy at Bayer AG

February 1, 2013 - July 1, 2013

Internship in Sports Marketing & Corporate Policy.