I live at the intersection of music culture and digital storytelling. With a background as a music producer and a degree in Musicology, I don’t just manage social media—I understand the rhythm, the aesthetic, and the fans. I specialize in turning song snippets and behind-the-scenes moments into high-impact content, using my expertise in video production and AI-driven copywriting to keep digital identities fresh and authentic. Whether it’s building 'fan-style' engagement on TikTok or optimizing Meta Ads for a new release, my goal is always to amplify an artist’s voice and build a community that sticks. I bring a blend of technical precision and creative soul to every project.

Yoel Lindruos

I live at the intersection of music culture and digital storytelling. With a background as a music producer and a degree in Musicology, I don’t just manage social media—I understand the rhythm, the aesthetic, and the fans. I specialize in turning song snippets and behind-the-scenes moments into high-impact content, using my expertise in video production and AI-driven copywriting to keep digital identities fresh and authentic. Whether it’s building 'fan-style' engagement on TikTok or optimizing Meta Ads for a new release, my goal is always to amplify an artist’s voice and build a community that sticks. I bring a blend of technical precision and creative soul to every project.

Available to hire

I live at the intersection of music culture and digital storytelling. With a background as a music producer and a degree in Musicology, I don’t just manage social media—I understand the rhythm, the aesthetic, and the fans.

I specialize in turning song snippets and behind-the-scenes moments into high-impact content, using my expertise in video production and AI-driven copywriting to keep digital identities fresh and authentic.

Whether it’s building ‘fan-style’ engagement on TikTok or optimizing Meta Ads for a new release, my goal is always to amplify an artist’s voice and build a community that sticks.

I bring a blend of technical precision and creative soul to every project.

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Language

Swedish
Fluent
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Intern/Project Hire - Content Production at Musikglädjen
January 1, 2025 - December 31, 2025
Managed full-scale content production pipeline for video and photo content (scripting, filming, editing) tailored for TikTok, Instagram, and web; developed cohesive brand identity with target-audience-driven storytelling and copywriting; conducted keyword analysis to boost organic visibility and search performance.
Music Producer & Music Coach at Freelance
January 1, 2017 - Present
Led music projects from concept to release, including visual identity, graphic design, and social media marketing strategies; mentored individuals through the creative process, building trust and guiding projects toward successful releases.
Digital Advertiser & Copywriter at Mirage Concerts (Freelance)
November 1, 2015 - January 31, 2016
Executed targeted Meta Ads campaigns to drive ticket sales and event engagement; produced high-converting copy and optimized graphic assets for social media advertising; analyzed campaign data to ensure ROI and ongoing optimization.
Light Technician at Malmö Opera
March 1, 2022 - June 30, 2022
Managed technical setups, stage rigging, and instrument installations in high-pressure live performance environments.
Podcast Editor at Red Cross Youth
September 1, 2023 - December 31, 2023
Post-production and sound design for podcasts, ensuring professional audio quality and impactful storytelling.
Producer / AI Data Engineer at Lexis Papper
January 1, 2026 - Present
Projects involving organization of production data and AI-driven processes; setup for automated copywriting workflows and data integration.
Internship / Project Hire at Musik glädjen
January 1, 2025 - December 1, 2025
Managed full-scale content production: scripted, filmed, and edited video and photo content tailored for TikTok, Instagram, and web; developed cohesive brand identity through target-audience-driven storytelling and copywriting; conducted keyword analysis to boost organic visibility and search performance.
Digital Advertiser & Copywriter at Mirage Concerts
November 1, 2025 - January 1, 2026
Meta advertising: executed targeted Meta ad campaigns to drive ticket sales and event engagement for the arts and music sector; created high-converting copy and optimized graphic assets for social media ads; analyzed campaign analytics to ensure ROI and ongoing optimization.
Producer (AI-driven) at Lexis Papper
January 1, 2026 - Present
Developed custom AI-driven systems for automated product copywriting to enhance digital presence; managed product databases in Excel and ensured seamless integration with WordPress.
Sound Technician at Malmö Opera
March 1, 2022 - June 1, 2022
Managed technical setups, stage rigging, and instrument installations under high-pressure live performance environments.

Education

Digital Marketing Manager at Medieinstitutet
August 1, 2024 - December 1, 2025
Bachelor of Arts in Musicology at Lund University
September 1, 2017 - June 30, 2020
Diploma in Music Production at BIMM Institute
September 1, 2014 - June 30, 2015
Bachelor of Arts in Musicology at Lund University
September 1, 2017 - June 1, 2020
Diploma in Music Production at BIMM Institute
September 1, 2014 - June 1, 2015
Digital Marketing Manager at Media Institute
August 1, 2024 - December 1, 2025

Qualifications

Award for Best Thesis (AI automation tool for Kjell & Company)
August 1, 2024 - December 1, 2025

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services