Yohan Medalsy
I'm Yohan Medalsy, a Senior Data Scientist and independent AI consultant with 8+ years across gaming, marketing technology, and asset management.
About
I’m Yohan Medalsy, a Senior Data Scientist and independent AI consultant with 8+ years across gaming, marketing technology, and asset management. I’ve built production ML systems and measurement frameworks that drive growth, including ~25% ROAS uplift via MMM and retention improvements through churn modeling.
I have a strong background in statistics, time-series, optimization, and reinforcement learning, delivering solutions with Spark/Databricks/Airflow/AWS and modern data stacks. I enjoy turning data into business value and collaborating across teams to ship impact at scale.
- 8 years' experience
- Joined January 2026
Industry experience
- Gaming
- Media & Entertainment
- Financial Services
- Professional Services
- Software & Internet
Work experience· 4 roles
Providing end-to-end ML/AI solutions for multiple clients: developing contextual bandit system for game monetization; building LTV forecasting and ROI-driven decisions; designing agentic content workflows and an AI ghostwriter for social posts; prototyping and backtesting a quant trading algorithm.
Led end-to-end data science initiatives for Huuuge Casino and Marketing; built production ML/AI pipelines (Python, Spark/Databricks) for marketing decisioning; owned MMM pipeline driving ~25% ROAS uplift; developed embedding-based look-alike targeting and propensity/LTV scoring; improved UA efficiency; built churn/disengagement prediction; improved D7/D30 retention; productionized pipelines with Databricks, Airflow, monitoring, and documentation.
Led AI/Data Science across R&D and business stakeholders; built NLP classification pipeline for X (Twitter) to identify high-impact posts and micro-influencers; hired and mentored Data Scientists; established best practices for experiment design, offline metrics, and launch readiness.
Education
Certifications and awards
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