Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a strategic brand and marketing leader with 15 years of experience shaping brand platforms across CPG, food, beverage, and retail. I partner with founders, executives, and creative teams to uncover customer insights, define positioning, and develop integrated campaigns that move culture and deliver real business results. As the founder and principal of Violet Thread Strategy, I guide creative teams to craft go-to-market plans, launch new retail experiences, and build brand identities across physical and digital touchpoints. I thrive on collaborative problem solving, turning bold ideas into measurable outcomes.…I am a strategic brand and marketing leader with 15 years of experience shaping brand platforms across CPG, food, beverage, and retail. I partner with founders, executives, and creative teams to uncover customer insights, define positioning, and develop integrated campaigns that move culture and deliver real business results. As the founder and principal of Violet Thread Strategy, I guide creative teams to craft go-to-market plans, launch new retail experiences, and build brand identities across physical and digital touchpoints. I thrive on collaborative problem solving, turning bold ideas into measurable outcomes.

Yola Blake Page

Brand Strategist, Marketing Strategist, Content Strategist, +3





I am a strategic brand and marketing leader with 15 years of experience shaping brand platforms across CPG, food, beverage, and retail. I partner with founders, executives, and creative teams to uncover customer insights, define positioning, and develop integrated campaigns that move culture and deliver real business results. As the founder and principal of Violet Thread Strategy, I guide creative teams to craft go-to-market plans, launch new retail experiences, and build brand identities across physical and digital touchpoints. I thrive on collaborative problem solving, turning bold ideas into measurable outcomes.…I am a strategic brand and marketing leader with 15 years of experience shaping brand platforms across CPG, food, beverage, and retail. I partner with founders, executives, and creative teams to uncover customer insights, define positioning, and develop integrated campaigns that move culture and deliver real business results. As the founder and principal of Violet Thread Strategy, I guide creative teams to craft go-to-market plans, launch new retail experiences, and build brand identities across physical and digital touchpoints. I thrive on collaborative problem solving, turning bold ideas into measurable outcomes.

Available to hire

I am a strategic brand and marketing leader with 15 years of experience shaping brand platforms across CPG, food, beverage, and retail. I partner with founders, executives, and creative teams to uncover customer insights, define positioning, and develop integrated campaigns that move culture and deliver real business results.

As the founder and principal of Violet Thread Strategy, I guide creative teams to craft go-to-market plans, launch new retail experiences, and build brand identities across physical and digital touchpoints. I thrive on collaborative problem solving, turning bold ideas into measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Owner at Violet Thread Strategy, LLC

April 1, 2023 - Present

Owner, Freelance Integrated Brand Strategy Consultant for Retail, Food, Beverage and CPG Brands. Lead brand positioning, insights development, and creative briefs for nationally recognized beverage, sports nutrition, dairy, and supplement brands. Partner with creative teams to launch high-impact platform campaigns and build scalable brand experiences across physical and digital touchpoints.

Director, Integrated Brand Strategy at Pray Tell Agency

June 1, 2021 - March 31, 2023

Led data-driven briefs and communications frameworks to drive award-winning creative work and shift industry paradigms. Crafted brand positioning, consumer insights, and 360-degree marketing plans; served as the agency portfolio lead for client brand strategy work; built scalable frameworks, creative briefs, and process for cross-client use.

Regional Marketing Associate Director – Southwest Region at Whole Foods Market

June 1, 2015 - June 1, 2021

Partnered with product merchandising and retail operations to concept go-to-market campaigns, launches, and in-store marketing plans aligned with brand positioning and business goals. Led creative briefs, partner programs, and regional go-to-market execution.

Social Media Strategist (Contract) at Razorfish

July 1, 2012 - August 31, 2014

Led social content strategy, developed daily/weekly content calendars, and managed paid social plans in collaboration with partner agencies to support client objectives across platforms.

Social Media Strategist (Contract) at Razorfish

September 1, 2014 - March 31, 2015

Continued leadership in social media strategy, content development, and cross-channel activation for clients; contributed to client work across portfolios including Patrón Tequila and other spirits brands.

Brand Identity & Strategy Lead at Seven Spirits Austin

April 1, 2023 - December 1, 2023

Developed brand identity and strategy for a new Austin bar and restaurant. Led identity development, brand storytelling, and integrated campaigns; contributed to sold-out launch events, strong local media coverage, and social growth from 0 to 3,000 followers in six months.

Senior Brand Marketing Manager – Global Headquarters at Whole Foods Market

June 1, 2021 - Present

Developed global go-to-market plans and managed creative execution of digital and print content. Collaborated with cross-functional and cross-region stakeholders across the global marketing organization to ensure consistent brand storytelling and scalable campaigns.