Art Director and Graphic Designer based in Singapore, crafting visual stories that connect, move, and resonate. I’ve led design systems, built bold identities, and brought ideas to life across brands, experiences, and platforms. Curious and collaborative by nature, I believe the best ideas don’t just look good—they make people feel something. Blending brand craft with campaign thinking, I’m now focused on ideas that move culture.

Yolanda P.

Art Director and Graphic Designer based in Singapore, crafting visual stories that connect, move, and resonate. I’ve led design systems, built bold identities, and brought ideas to life across brands, experiences, and platforms. Curious and collaborative by nature, I believe the best ideas don’t just look good—they make people feel something. Blending brand craft with campaign thinking, I’m now focused on ideas that move culture.

Available to hire

Art Director and Graphic Designer based in Singapore, crafting visual stories that connect, move, and resonate. I’ve led design systems, built bold identities, and brought ideas to life across brands, experiences, and platforms.

Curious and collaborative by nature, I believe the best ideas don’t just look good—they make people feel something. Blending brand craft with campaign thinking, I’m now focused on ideas that move culture.

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Language

English
Fluent

Work Experience

Art Director at OuterEdit
August 1, 2023 - Present
Led and supported creative direction across branding, campaign strategy, pitch decks, and placemaking initiatives. Turned insights into concept-first visuals that lived across digital, print, and spatial touchpoints. Collaborated with clients, strategists, and creatives to develop culturally attuned and idea-led visuals. Contributed to end-to-end creative development—from ideation and narrative framing to final execution and production oversight. Worked on multi-stakeholder projects under tight timelines balancing creative ambition with real-world constraints.
Graphic Designer at ACRE Design
September 1, 2021 - August 1, 2023
Worked with local and international clients across lifestyle, music, and cultural sectors. Created visual assets including merch, album artwork, posters, websites, and social content. Translated vision into personal, purposeful visuals through both independent and collaborative processes across formats—from physical artifacts to digital platforms.
Freelance Designer at Self-Employed
January 1, 2021 - Present
Assisted in developing ideas and UI concepts for websites and product platforms. Collaborated with senior designers and developers to ensure functionality and design alignment.
Design Intern at Logical Steps LLP
July 1, 2019 - January 1, 2020
Design internship supporting graphic design tasks and project coordination.
Freelance Designer at Self-employed / Freelance
January 1, 2021 - Present
Assisted in developing ideas and UI concepts for websites and product platforms. Collaborated with senior designers and developers to ensure functionality and design alignment.

Education

Diploma in Graphic Communication at Nanyang Academy of Fine Arts
August 1, 2017 - May 1, 2020
Certificate in Design Experience & Interface at Nanyang Academy of Fine Arts
August 1, 2020 - November 1, 2020
BA (Hons) Design & Media at University of Central Lancashire / Nanyang Academy of Fine Arts
January 11, 2030 - January 8, 2026
Diploma in Graphic Communication at Nanyang Academy of Fine Arts
August 1, 2017 - May 1, 2020
Certificate in Design Experience & Interface at Nanyang Academy of Fine Arts
August 1, 2020 - November 1, 2020
BA (Hons) Design & Media at Nanyang Academy of Fine Arts / University of Central Lancashire
January 11, 2030 - January 8, 2026

Qualifications

Diploma in Graphic Communication
August 1, 2017 - May 1, 2020
Certificate in Design Experience & Interface
August 1, 2020 - November 1, 2020
BA (Hons) Design & Media
January 11, 2030 - January 8, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Other