Lead UX / UI designer at Uitgeverij NEO

Lead UX / UI designer. Improved three platforms' user experience and interface by applying a Human Centred Design approach, ensuring accessibility and responsiveness across displays. Optimised user flows by enhancing discoverability and information architecture. Developed three scalable design systems leveraging Bootstrap, featuring design tokens, documentation, and brand-driven easter eggs. Researched, designed, and optimised new functionality via wireframes and high-fidelity prototypes, contributing to the extension of more than 15,000 user licenses for 2024/2025 and unlocking new market opportunities. Designed a centralised admin portal to consolidate client interactions across platforms, enabling schools to manage teachers, students, classes, orders and licences, and streamlined internal workflows for multi-platform orders. Applied AI, HTML, CSS, and JavaScript knowledge to build custom modules and review code and styling across platforms, ensuring consistency between design docs a

UX Strategist at Versa Vrijwilligers

Led a comprehensive UX audit on a volunteer platform using user interviews, testing, heuristic evaluation, journey mapping, and affinity diagrams to identify challenges in information architecture, accessibility, and sign-up. Re-structured information architecture to reduce navigation time by 30%, improving usability. Delivered a prioritized report with actionable solutions to boost user engagement and help over 400 organizations connect with volunteers.

UX Strategist, Web Designer at Stichting Tjeko

Conducted a UX audit of a non-profit site, applying a user-centric approach and journey maps to increase traffic to donation and adoption pages. Collaborated with developers to redesign checkout and create a dashboard via wireframes and high-fidelity prototypes, increasing conversions on key pages.

Multi-media designer at Enpicom B.V.

Led the redesign and improvement of the corporate brand identity, creating brand guidelines and an employee handbook to ensure consistent visual communication. Designed and developed marketing materials (social content, newsletters, infographics, banners, PowerPoint presentations, print collateral) supporting the sales team. Managed and created landing pages on WordPress and HubSpot, and contributed to homepage redesign to boost engagement and brand presence.

Textile designer at Hartlam Textiles & Prints

Founded and managed a textile printing business; created digital patterns for fabric using screen and digital printing. Designed and photographed products, produced digital patterns, and managed content to promote the brand and products, including e-commerce on WordPress. Specialized in textile design, mock-ups, and prototypes to ensure high-quality output and a consistent visual identity for various artists and clients.

UX Strategist & Web Designer at Stichting Tjeko

Conducted a comprehensive UX audit of a nonprofit website, applying user-centered design with data gathering and customer journey maps to increase traffic to donation and adoption pages. Collaborated with developers to redesign the website, improving the checkout process and creating a dashboard through wireframes and high-fidelity prototypes, increasing conversions on key pages.