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Hi, I’m Yolyn Sam, a growth-focused marketing leader with 20+ years of experience driving measurable results across B2B and B2C businesses in SaaS, HRTech, EdTech, Cybersecurity, and Manufacturing. I specialise in building and scaling marketing functions that accelerate revenue, strengthen pipelines, and expand market share across APAC and global markets. I am passionate about transforming marketing into a true growth engine by blending data, creativity, and execution to deliver results that matter.…Hi, I’m Yolyn Sam, a growth-focused marketing leader with 20+ years of experience driving measurable results across B2B and B2C businesses in SaaS, HRTech, EdTech, Cybersecurity, and Manufacturing. I specialise in building and scaling marketing functions that accelerate revenue, strengthen pipelines, and expand market share across APAC and global markets. I am passionate about transforming marketing into a true growth engine by blending data, creativity, and execution to deliver results that matter.

Yolyn Sam

Fractional CMO, Growth Marketer, Marketing Strategist, +7

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Hi, I’m Yolyn Sam, a growth-focused marketing leader with 20+ years of experience driving measurable results across B2B and B2C businesses in SaaS, HRTech, EdTech, Cybersecurity, and Manufacturing. I specialise in building and scaling marketing functions that accelerate revenue, strengthen pipelines, and expand market share across APAC and global markets. I am passionate about transforming marketing into a true growth engine by blending data, creativity, and execution to deliver results that matter.…Hi, I’m Yolyn Sam, a growth-focused marketing leader with 20+ years of experience driving measurable results across B2B and B2C businesses in SaaS, HRTech, EdTech, Cybersecurity, and Manufacturing. I specialise in building and scaling marketing functions that accelerate revenue, strengthen pipelines, and expand market share across APAC and global markets. I am passionate about transforming marketing into a true growth engine by blending data, creativity, and execution to deliver results that matter.

Available to hire

Hi, I’m Yolyn Sam, a growth-focused marketing leader with 20+ years of experience driving measurable results across B2B and B2C businesses in SaaS, HRTech, EdTech, Cybersecurity, and Manufacturing. I specialise in building and scaling marketing functions that accelerate revenue, strengthen pipelines, and expand market share across APAC and global markets.
I am passionate about transforming marketing into a true growth engine by blending data, creativity, and execution to deliver results that matter.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Fractional CMO / Advisor at FractionalMarketer.com.sg

February 18, 2025 - Present

Provide executive marketing leadership to startups, SMEs, and enterprise clients across APAC. • Lead marketing strategy and execution for client projects, acting as an embedded CMO without the cost of a full-time hire. • Deliver end-to-end marketing support including go-to-market planning, funnel optimisation, campaign management, and performance measurement. • Provide standalone email marketing, demand generation, and content solutions tailored to client objectives. • Manage client engagements individually while collaborating with external partners when joint marketing-business development programmes are required. • Build long-term relationships with founders by providing flexible, on-demand marketing leadership that scales with business needs.

Head of Marketing at Veremark

August 2, 2021 - August 30, 2024

HR Tech SaaS startup in global background verification. Scaled lead generation from under 10 per month to 3,000+, with a 35% Tier 1 and 2 MQL conversion rate. Surpassed revenue targets by 20%+ for two consecutive quarters, with 95% MQL-to-SQL conversion. Directed HubSpot nurture campaigns delivering 40%+ open rates and 25%+ CTR, reducing CPL by 50%. Expanded verified HR database from 60K to 250K contacts, boosting targeting accuracy and sales efficiency. Built SDR and marketing teams from scratch, establishing outbound and inbound processes that accelerated pipeline creation. Contributed to revenue scaling exceeding 10X, reaching $7M ARR.

Head of Marketing at Avado

April 18, 2019 - June 30, 2021

EdTech startup in digital transformation training. Oversaw marketing, telesales, and inside sales across APAC with a SGD 500K budget. Increased lead-to-order conversion from 2% to 12.5%, generating 10,000+ incremental MQLs. Achieved 30% budget savings while improving CPL and lead quality. Delivered 700+ course enrollments, surpassing B2C targets by 50% in Year 2. Built inside sales team that achieved 100% of KPIs, supporting 4X B2B pipeline growth. Enhanced brand authority through webinars attracting 400+ registrants monthly and multi-channel content campaigns.

Head of Marketing, APAC at Menlo Security

March 1, 2017 - April 17, 2019

Cybersecurity SaaS company. • Designed and executed APAC GTM strategies, driving 200%+ overachievement in sales targets. • Organised C-suite executive events, shortening sales cycles and generating high-value opportunities. • Cut event costs by 65% through partnerships while winning “Best Booth” awards at GovWARE 2017 & 2018. • Launched thought leadership campaigns targeting CISOs and senior decision-makers. • Managed Salesforce and HubSpot programs, improving lead qualification and campaign ROI.

Marketing Leader, Southeast Asia, ANZ at Videojet Technologies (Danaher)

April 1, 2013 - January 29, 2016

Manufacturer of product identification and coding solutions. • Improved MQL-to-SQL conversion rates to 80%, driving 85% YoY revenue growth. • Expanded contacts from 500 to 90,000+ prospects using CRM automation (HubSpot, Marketo). • Designed Kaizen-inspired marketing operations frameworks for visibility and efficiency. • Drove product launches, trade shows, and distributor enablement programmes across the region.

Head of Marketing at SeaCAD Technologies (SolidWorks)

January 5, 2009 - March 29, 2013

Distributor for 3D CAD/CAM software • Increased lead conversion to 85%, generating SGD 6M+ revenue by Year 4. • Implemented MS Dynamics workflows, exceeding 150% of lead targets. • Built and led the company’s first marketing team, including recruitment and training.