I am a hands-on AI automation and CRM specialist with a strong background in building end-to-end marketing and operational systems for founder-led businesses and agencies.

About

I am a hands-on AI automation and CRM specialist with a strong background in building end-to-end marketing and operational systems for founder-led businesses and agencies. I design AI-supported workflows, lead pipelines, onboarding systems, and integrations that streamline operations and improve conversion.

I thrive in fast-moving, remote environments with high ownership and direct client impact. I own systems end-to-end, collaborate with designers, developers, and marketers, and focus on practical solutions that deliver immediate business value.

  • 12 years' experience
  • Joined January 2026

Languages

  • EnglishFluent
  • GermanAdvanced
  • Hebrew (modern)Fluent

Industry experience

  • Software & Internet
  • Professional Services
  • Retail
  • Media & Entertainment

Work experience

Co-Founder & Operations Lead · Rebirth Your EssenceJan 2019 – Present · 7 yrs 11 mos

Designed and operated AI-supported marketing and operations infrastructure for a D2C and services-based business. Built automated lead capture, onboarding CRM segmentation, and lifecycle workflows using Zapier/Make and CRM platforms. Implemented AI-assisted communication systems (email, chat, internal ops) to reduce manual workload and improve response times. Coordinated with designers, developers, and marketers to launch funnels, update websites, and deploy campaigns. Maintained and optimized systems over time, troubleshooting integrations and improving reliability.

Market Launch & Operations · Venn CityJan 2018 – Jan 2019 · 1 yr 1 mo

Led operational setup and system coordination for a new city launch. Mapped workflows, coordinated cross-functional contributors, and ensured smooth execution under tight timelines. Created dashboards and tracking systems to maintain visibility across tasks, resources, and milestones.

Operations & Large-Scale Execution RolesJan 2013 – Jan 2017 · 4 yrs 1 mo

Managed complex operations involving large teams and parallel workstreams. Introduced structured task management, capacity planning, and process documentation to improve execution speed and accuracy. Acted as a central point of coordination to prevent information loss and execution errors.

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