I'm a human-centered senior UX/UI designer and product designer with 5+ years of international experience delivering end-to-end UX/UI solutions. I specialize in design strategy, scalable design systems, and cross-functional team collaboration. I have a proven track record of boosting user engagement, reducing development costs, and improving user retention. I enjoy working closely with stakeholders to align UX with business goals, and I value iterative research, usability testing, and accessible design that scales across platforms. I’m comfortable leading design teams, building reusable components, and communicating clearly to drive impactful outcomes.

Yoon Nadi Soe (Gaga)

I'm a human-centered senior UX/UI designer and product designer with 5+ years of international experience delivering end-to-end UX/UI solutions. I specialize in design strategy, scalable design systems, and cross-functional team collaboration. I have a proven track record of boosting user engagement, reducing development costs, and improving user retention. I enjoy working closely with stakeholders to align UX with business goals, and I value iterative research, usability testing, and accessible design that scales across platforms. I’m comfortable leading design teams, building reusable components, and communicating clearly to drive impactful outcomes.

Available to hire

I’m a human-centered senior UX/UI designer and product designer with 5+ years of international experience delivering end-to-end UX/UI solutions. I specialize in design strategy, scalable design systems, and cross-functional team collaboration. I have a proven track record of boosting user engagement, reducing development costs, and improving user retention.

I enjoy working closely with stakeholders to align UX with business goals, and I value iterative research, usability testing, and accessible design that scales across platforms. I’m comfortable leading design teams, building reusable components, and communicating clearly to drive impactful outcomes.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Burmese
Fluent
English
Fluent
Japanese
Intermediate
Chinese
Intermediate

Work Experience

UX/UI Designer at General Magic Industries
June 1, 2024 - Present
Developed and implemented UX strategies that boosted user retention by 25%. Designed and maintained responsive websites and digital assets using Webflow. Conducted usability testing and proposed AI-driven product improvements. Led a multidisciplinary design team to ensure quality and timely delivery. Integrated design thinking with stakeholders to align UX with business goals.
Product Designer at Phluid Worldwide
August 1, 2023 - October 1, 2024
Designed intuitive interfaces for job-search platforms Phlu id HelpY and HireY HelpY, serving employers and domestic helpers in Singapore. Collaborated with cross-functional teams to balance UX quality with technical feasibility and business needs. Conducted field studies, created personas, and led usability testing sessions. Built scalable component libraries and maintained a consistent visual hierarchy. Communicated with stakeholders to manage timelines, scope changes, and KPIs.
Product Designer at Funclass
March 1, 2023 - August 1, 2023
Designed intuitive interfaces for an online learning/teaching engagement platform for both teachers and kindergarten students. Implemented gamification, accessibility enhancements, and cross-platform design. Led competitive analysis and user testing to refine product features. Worked closely with business teams to align user journeys with revenue goals. Created user flows and wireframes with a focus on simplicity and scalability.
Founder & Product Manager at Aesthetic Girl
January 1, 2020 - Present
Founded and managed a digital retail startup serving both B2B and B2C clients for over 5 years. Led product vision, strategy, and operations with a strong focus on user experience and digital innovation. Implemented digital marketing strategies, eCommerce UX flows, and customer support systems. Collaborated with vendors, clients, and team members to streamline order fulfillment and scale the business.
Freelance Designer at YEASLI / TEDxUM1 / Freelance platforms
March 1, 2019 - October 1, 2022
Delivered UX and visual designs for TEDxUM1 and other freelance platforms across fintech, digital health care, and education. Created marketing assets to boost engagement and event participation. Defined user journeys and wireframes with a focus on simplicity and scalability.

Education

BSc in Information Technology at University of Greenwich
January 11, 2030 - January 1, 2025
MBBS, Bachelor of Medicine and Surgery at Yangon, Myanmar
January 11, 2030 - May 1, 2023
Interaction Design Foundation at Interaction Design Foundation (IXDF)
January 11, 2030 - April 1, 2024
IBM Enterprise Design Thinking Practitioner at IBM
January 11, 2030 - October 1, 2023
Google UX Course at Coursera / Google
January 11, 2030 - December 1, 2022

Qualifications

Google UX Course
January 11, 2030 - December 1, 2022
IBM Enterprise Design Thinking Practitioner
January 11, 2030 - October 1, 2023
Interaction Design Foundation Certificate
January 11, 2030 - April 1, 2024

Industry Experience

Software & Internet, Media & Entertainment, Education, Professional Services, Retail, Healthcare, Financial Services, Manufacturing, Travel & Hospitality, Real Estate & Construction