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Hi, I'm Yoona, a passionate product designer with over eight years of experience in creating meaningful interfaces for Web3, DeFi, and future technologies. I thrive on collaborating with innovative teams and bringing concepts to life through user-centered design. In my spare time, I love exploring new design tools and staying up-to-date with industry trends. Let's connect and create something amazing together!…Hi, I'm Yoona, a passionate product designer with over eight years of experience in creating meaningful interfaces for Web3, DeFi, and future technologies. I thrive on collaborating with innovative teams and bringing concepts to life through user-centered design. In my spare time, I love exploring new design tools and staying up-to-date with industry trends. Let's connect and create something amazing together!

Yoona Chen

Product Designer, UI Designer, Web Designer

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Hi, I'm Yoona, a passionate product designer with over eight years of experience in creating meaningful interfaces for Web3, DeFi, and future technologies. I thrive on collaborating with innovative teams and bringing concepts to life through user-centered design. In my spare time, I love exploring new design tools and staying up-to-date with industry trends. Let's connect and create something amazing together!…Hi, I'm Yoona, a passionate product designer with over eight years of experience in creating meaningful interfaces for Web3, DeFi, and future technologies. I thrive on collaborating with innovative teams and bringing concepts to life through user-centered design. In my spare time, I love exploring new design tools and staying up-to-date with industry trends. Let's connect and create something amazing together!

Available to hire

Hi, I’m Yoona, a passionate product designer with over eight years of experience in creating meaningful interfaces for Web3, DeFi, and future technologies. I thrive on collaborating with innovative teams and bringing concepts to life through user-centered design. In my spare time, I love exploring new design tools and staying up-to-date with industry trends. Let’s connect and create something amazing together!

Skills

Web Design

Product Design

Branding

Experience Level

Expert

Web Design

Expert

Product Design

Expert

Branding

Expert

Language

Chinese

Fluent

English

Beginner

Work Experience

Co-Founder at Off-office

November 1, 2023 - November 14, 2025

Partner with Web3 and tech founders to build brands and products from 0→1 — from identity to launch. Lead end-to-end design across web, app, and marketing assets, ensuring cohesive visual systems. Deliver scalable UI/UX and design systems for DeFi, NFT, and AI startups.

UI / UX Designer at Binance

November 1, 2023 - November 1, 2023

Designed and launched key products across NFT, Web, Content, and App teams, driving both 0→1 and growth-stage initiatives. Led the end-to-end design of Binance NFT and Binance Square, from concept to launch. Contributed to the major redesign of Binance.com.

UI/UX Designer at Machi Originals Co.

July 1, 2021 - July 1, 2021

Collaborated with founder Jeffrey Huang to design and launch multiple 0→1 social and content products. Led full-scope design for social and podcast apps — from brand identity to UI/UX and launch assets. Contributed to early Web3 initiatives.

UI/UX Designer at JOYSO

July 1, 2020 - July 1, 2020

Designed web experiences for gaming and crypto-social features on the Joyso exchange platform. Created marketing and media assets to support product campaigns and community engagement.

Web Designer at Xforce

July 1, 2019 - July 1, 2019

Official website's branding and visual style for the product. Website visual design and artistic layout design.

Web Designer at E-Century

August 1, 2018 - August 1, 2018

Responsible for the visual design of the project website and mobile device UI interface design. Implemented large-scale website development and responsive web design.