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Brand Strategist & Designer with 4+ years of experience developing value-driven brand strategies, identity systems, and positioning frameworks for entrepreneurs and purpose-driven businesses.…

Ridwan Ullah Alabi

Brand Designer, Brand Strategist, Designer, +2

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Brand Strategist & Designer with 4+ years of experience developing value-driven brand strategies, identity systems, and positioning frameworks for entrepreneurs and purpose-driven businesses.…

Available to hire

Brand Strategist & Designer with 4+ years of experience developing value-driven brand strategies, identity systems, and positioning frameworks for entrepreneurs and purpose-driven businesses.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Beginner

Work Experience

Senior Brand Strategist at Credence Consultancy

November 1, 2024 - Present

Led brand strategy and identity development, conducted brand audits and discovery workshops, defined brand positioning and creative direction, and delivered data-driven insights and dashboards for multiple clients.

Remote Brand Designer at Blithe Studios

July 1, 2022 - November 1, 2024

Supported development of identity systems, packaging, and social content templates for startups and early-stage brands. Collaborated with creative and marketing teams to implement cohesive brand systems across digital and offline touchpoints; led a 6-week brand sprint to improve deliverable efficiency by 30%.

Web & Graphic Designer / Brand Associate Designer at Blue Cipher

July 1, 2019 - August 1, 2022

Supported identity systems, packaging, and social content templates for startups; participated in 40+ design sprints; coordinated with copywriters and developers to ensure brand voice and visuals aligned across web and social platforms.

Web & Graphic Designer / Brand Associate Designer at NaiCan.ca

September 1, 2019 - August 31, 2020

Designed responsive websites, ensured seamless user experience, cross-browser compatibility, and mobile optimization; created visuals for web, social media, and campaigns; aligned with brand goals and translated business needs into design solutions.

Web & Graphic Designer / Brand Associate Designer at NaiCan.ca

June 1, 2020 - February 28, 2021

Designed responsive websites, ensured seamless user experience, cross-browser compatibility, and mobile optimization; maintained brand voice across digital channels.