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Brand Strategist & Designer with experience leading design-led brand transformations for direct-to-consumer hospitality and lifestyle brands across international markets. I specialize in translating complex business objectives into clear positioning, differentiated value propositions, and scalable brand systems that drive engagement, trust, and growth.…

Ridwanullah Alabi

Brand Designer, Brand Strategist, Designer, +3

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Brand Strategist & Designer with experience leading design-led brand transformations for direct-to-consumer hospitality and lifestyle brands across international markets. I specialize in translating complex business objectives into clear positioning, differentiated value propositions, and scalable brand systems that drive engagement, trust, and growth.…

Available to hire

Brand Strategist & Designer with experience leading design-led brand transformations for direct-to-consumer hospitality and lifestyle brands across international markets. I specialize in translating complex business objectives into clear positioning, differentiated value propositions, and scalable brand systems that drive engagement, trust, and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Beginner

Work Experience

Senior Brand Designer at Creedence Consultancy

January 1, 2025 - Present

Led end-to-end brand strategy for hospitality and lifestyle clients, conducting brand audits, stakeholder interviews, and market analysis to improve engagement and brand coherence. Managed six-figure brand engagements with structured roadmaps (Notion/Trello) to ensure on-time, on-budget delivery, reducing scope creep and protecting profitability. Directed cross-functional teams through creative briefs and identity systems to elevate brand recognition and consistency.

Global Strategy Consultant at MidIns Co.

December 1, 2024 - December 1, 2025

Developed a unified brand and leadership positioning framework for a legacy insurer, improving executive credibility and brand narrative. Centralized brand guidelines across four regions, increasing recall and reducing regional misalignment. Contributed to go-to-market strategy that supported product growth and revenue impact.

Senior Brand Strategist at Credence Consultancy

November 1, 2024 - Present

Led brand strategy and identity development, conducted brand audits and discovery workshops, defined brand positioning and creative direction, and delivered data-driven insights and dashboards for multiple clients.

Brand Strategist & Designer at Blaithe Studios

July 1, 2022 - November 30, 2024

Delivered end-to-end brand strategies and identity systems for direct-to-consumer brands, resulting in enhanced cross-channel consistency and long-term brand trust. Produced 42+ complete brand identity systems and established messaging frameworks and visual guidelines to ensure alignment across marketing, product, and campaigns.

Remote Brand Designer at Blithe Studios

July 1, 2022 - November 1, 2024

Supported development of identity systems, packaging, and social content templates for startups and early-stage brands. Collaborated with creative and marketing teams to implement cohesive brand systems across digital and offline touchpoints; led a 6-week brand sprint to improve deliverable efficiency by 30%.

Web & Graphic Designer / Brand Associate Designer at NaiCan.ca

June 1, 2020 - February 28, 2021

Designed responsive websites, ensured seamless user experience, cross-browser compatibility, and mobile optimization; maintained brand voice across digital channels.

Web & Graphic Designer / Brand Associate Designer at NaiCan.ca

September 1, 2019 - August 31, 2020

Designed responsive websites, ensured seamless user experience, cross-browser compatibility, and mobile optimization; created visuals for web, social media, and campaigns; aligned with brand goals and translated business needs into design solutions.

Web & Graphic Designer / Brand Associate Designer at Blue Cipher

July 1, 2019 - August 1, 2022

Supported identity systems, packaging, and social content templates for startups; participated in 40+ design sprints; coordinated with copywriters and developers to ensure brand voice and visuals aligned across web and social platforms.

Marketing & Account Officer at Blaithe Studios

July 1, 2018 - November 30, 2022

Managed multiple client accounts with integrated plans, improving brand consistency and campaign effectiveness. Increased engagement by 8% through targeted messaging and insights-driven optimization; led storytelling and content planning for a creatives community of 17,000+.

Junior Web & Graphics Designer at Blue Cipher

July 1, 2014 - August 31, 2018

Streamlined design and handoff processes in high-volume sprints, reducing turnaround time by 12% across 120+ sprints. Contributed to front-end and back-end tasks to improve site performance while maintaining brand standards.