Senior Brand & Creative Designer | Fashion, Beauty & FMCG | Strategy-Led Design That Sells If you need a brand that doesn’t just look good but actually performs in market — I’m your person. I’m a senior brand and design specialist with 12+ years of experience across fashion, beauty, and FMCG. I’ve led design at a Head of Design level for multiple consumer brands, taken fashion labels into major retailers like The Iconic, and shaped the visual identity of fast-growing product brands from packaging through to full campaign systems. My edge isn’t just creative, it’s commercial. Having also worked as a Director of Operations, I understand how brands are built end-to-end: design, production, retail, and customer experience. That means fewer revisions, faster alignment, and outcomes that actually move the needle for your business. I can help you with: - Brand identity & visual systems - Packaging design - Campaign creative - Art direction - Design leadership - Retail-ready brand strategy. Message me to discuss your project — I’m currently taking on new clients.…

Talia

Senior Brand & Creative Designer | Fashion, Beauty & FMCG | Strategy-Led Design That Sells If you need a brand that doesn’t just look good but actually performs in market — I’m your person. I’m a senior brand and design specialist with 12+ years of experience across fashion, beauty, and FMCG. I’ve led design at a Head of Design level for multiple consumer brands, taken fashion labels into major retailers like The Iconic, and shaped the visual identity of fast-growing product brands from packaging through to full campaign systems. My edge isn’t just creative, it’s commercial. Having also worked as a Director of Operations, I understand how brands are built end-to-end: design, production, retail, and customer experience. That means fewer revisions, faster alignment, and outcomes that actually move the needle for your business. I can help you with: - Brand identity & visual systems - Packaging design - Campaign creative - Art direction - Design leadership - Retail-ready brand strategy. Message me to discuss your project — I’m currently taking on new clients.…

Available to hire

Senior Brand & Creative Designer | Fashion, Beauty & FMCG | Strategy-Led Design That Sells

If you need a brand that doesn’t just look good but actually performs in market — I’m your person.

I’m a senior brand and design specialist with 12+ years of experience across fashion, beauty, and FMCG. I’ve led design at a Head of Design level for multiple consumer brands, taken fashion labels into major retailers like The Iconic, and shaped the visual identity of fast-growing product brands from packaging through to full campaign systems.

My edge isn’t just creative, it’s commercial. Having also worked as a Director of Operations, I understand how brands are built end-to-end: design, production, retail, and customer experience. That means fewer revisions, faster alignment, and outcomes that actually move the needle for your business.

I can help you with:

  • Brand identity & visual systems
  • Packaging design
  • Campaign creative
  • Art direction
  • Design leadership
  • Retail-ready brand strategy.

Message me to discuss your project — I’m currently taking on new clients.

See more

Language

English
Fluent

Work Experience

Head of Design at BILLY
December 1, 2023 - September 1, 2025
Director of Operations at RAEF
July 1, 2021 - December 1, 2023

Education

Add your educational history here.

Qualifications

Bachelor of Design
January 1, 2010 - January 1, 2013

Industry Experience

Retail, Manufacturing
    paper Fashion Brand
    Fashion Label – End-to-End Brand & Collection Development I led the strategic and creative execution of a contemporary fashion label across identity, product, and marketing. Managed the full lifecycle from brand conception through to quarterly collection delivery of 50 styles. Scope included: • Logo Design & Complete Brand Identity System • Product & Collection Design • Offshore Production & Supplier Management • Margin Planning & Range Strategy • Creative Direction (Campaign & E-commerce Photoshoots) • Social Media Content Strategy & Design • Website, Email Marketing & Digital Asset Design • Lookbook & Wholesale Sales Collateral Successfully secured major retail buy-ins and supported strong seasonal revenue performance through commercially driven design and disciplined production management. CreativeDirector BrandIdentity FashionDesign ProductionManagement GraphicDesigner Illustrator…
    uniE621 Engineering Company
    Brand Deck Development (Internal & External Use) Developed a comprehensive brand deck for an engineering company to align internal teams and elevate external communications. Translated technical capabilities and company values into a clear, structured, and visually cohesive presentation framework. Scope included: • Brand Positioning & Messaging Structure • Visual Identity Refinement & Application • Tone of Voice Guidelines • Company Story & Capability Narrative • Service Breakdown & Value Proposition Clarity • Presentation Template Design • Internal Culture & Vision Alignment Slides The final deck provided a scalable tool for leadership, sales teams, and stakeholders, ensuring consistent messaging across client presentations, tenders, recruitment, and internal communications. BrandStrategy PresentationDesign CorporateBranding GraphicDesigner VisualCommunication B2BBranding…
    paper Soft Drink Brand
    Head of Design & Brand Execution Led the creative and brand direction for a fast-growing healthy soft drink company, overseeing all visual and strategic touchpoints from product to digital. Responsible for building and evolving the brand identity while driving commercial performance across retail and online channels. Scope included: • Brand Identity Development & Evolution • Packaging Design & Product Launches (including new flavour rollouts) • Website Design & UX Direction (Shopify) • Email Marketing Design & Campaign Strategy • Social Media Creative Direction & Content Execution • Paid Ad Creative (Meta & Digital Campaigns) • Retail & Wholesale Sales Collateral • PR Boxes & Influencer Seeding Concepts • Creative Direction for Photoshoots & Campaigns • Brand Guidelines & Tone of Voice Development Played a key role in product launches and retail expansion, ensuring cohesive storytelling across all channels while balancing creative integrity with strong commercial outcomes. BrandLead CreativeDirector PackagingDesign DTCBranding EmailMarketing PaidAdsCreative ShopifyDesign…
    paper Fashion Design
    Led end-to-end collection development from research and concept through to final production, delivering 50 styles per quarter. Managed offshore manufacturers and suppliers to ensure quality control, margin alignment, and on-time delivery. Secured major retail buy-ins and contributed to revenue growth through commercially driven design and strategic range planning.…
    paper Cosmetic Brand
    Brand & Creative Direction Led the visual identity and creative execution for a cosmetic brand, shaping a cohesive brand presence across digital, campaign, and product touchpoints. Scope included: • Logo Design & Brand Identity Development • Creative Direction for Campaign & E-commerce Shoots • Social Media Visual Strategy & Content Design • Website Visual Direction • Graphic Design Across Digital Assets • Campaign Launch Concepts & Rollouts Developed a distinct, recognisable aesthetic aligned with the brand’s positioning, ensuring consistency across all platforms while supporting audience growth and product visibility. BrandIdentity CreativeDirection FashionBranding SocialMediaDesign GraphicDesigner VisualStrategy…
    paper Swimwear Brand
    Brand Development & Collection Execution Led the end-to-end creative development of Australian Swimwear brand, overseeing brand identity, product design, and launch execution. Scope included: • Brand Identity & Visual Direction • Swimwear Collection Design & Development • Fabric & Fit Development Coordination • Creative Direction (Campaign & E-commerce) • Social Media Content & Launch Strategy • Website & Digital Asset Design • Lookbook & Marketing Collateral Balanced elevated aesthetic direction with commercially driven collection planning, ensuring cohesive storytelling from concept through to customer-facing launch. SwimwearDesign BrandDevelopment CreativeDirector FashionDesign ProductDevelopment GraphicDesigner…
    paper Fashion label - Social Media
    Fashion Label – Social Media Strategy & Creative Execution Led the end-to-end social media direction for a contemporary fashion label, developing a cohesive visual and content strategy aligned with brand positioning and commercial goals. Scope included: • Social Media Strategy & Content Planning • Visual Identity Rollout Across Instagram • Campaign Concept Development • Graphic Design for Organic & Paid Posts • Creative Direction for Photoshoot & Content Capture • Caption Writing & Brand Voice Development • Launch & Collection Rollout Campaigns • Performance-Driven Content Optimisation Built a strong, recognisable brand presence through consistent storytelling, elevated visuals, and strategic collection launches that supported retail buy-ins and seasonal sales growth. SocialMediaStrategy ContentDirection CreativeDirection FashionBranding GraphicDesigner BrandStorytelling…