Available to hire
Hi, I’m Yousof Siddiqi, a creative and detail‑driven Industrial Designer with 6+ years of cross‑disciplinary experience across consumer products, furniture, soft goods, POP displays, and branded environments. I excel at leading full product lifecycles, presenting to executives, and delivering innovative solutions that balance design, functionality, and manufacturability. I transform concepts into tangible, production‑ready outcomes through strong project management and collaborative execution.
In my current work at InsightLens, I guide branding, digital touchpoints, and spatial graphics, partnering with sales, PMs, and leadership to shape cohesive market communications for QSR, retail, and finance. I also integrate LiDAR‑based 3D environments and AI tools to enhance spatial accuracy and branding impact while delivering production‑ready files for manufacturers and internal teams.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Senior Designer (Remote) at InsightLens, Miami, Florida
October 1, 2024 - PresentDirected the company’s rebrand by developing cohesive brand guidelines and visual assets, strengthening market identity. Built and managed new corporate website and digital touchpoints to elevate customer engagement. Designed presentations, business cards, email templates, and LinkedIn visuals to standardize client communication. Partnered with sales, PMs, and execs to design custom signage, banners, and window/wall graphics across QSR, retail, and finance. Created 3D digital environments using LiDAR scans and integrated AI tools to enhance spatial accuracy and branding impact. Led the design of digital fixtures and branded furniture solutions for commercial interiors. Collaborated with manufacturers and internal tech teams to iterate designs and optimize production-ready files.
Founder & Industrial Designer at YS Designs – Brampton, Ontario
July 31, 2025 - July 13, 2025Provided tailored design services in 3D modeling, renderings, and technical drawing development for clients in furniture, product, and retail design sectors. Delivered accurate manufacturing drawings and visualizations, facilitating smooth client-to-manufacturer transitions. Balanced aesthetic vision with technical feasibility to support diverse client goals and timelines.
Product Development Manager & Design Consultant at Joseph Mimran and Associates, Toronto, Ontario
June 30, 2023 - July 13, 2025Spearheaded end-to-end product development for Staples USA, Staples Canada, Gry Mattr and Tilley. Designed and launched cohesive product lines across home & office furniture, stationery, tech accessories, lighting, and textiles. Delivered high-impact design proposals to Joseph Mimran, Executive Leadership, Stakeholders, Category Managers and Merchandisers, leading to successful product rollouts. Oversaw supplier engagement, CMF strategy, and quality control for both domestic and overseas manufacturing. Conducted sample reviews and organized product photoshoots to ensure product-market alignment. Managed internal design staff and coordinated closely with external teams to streamline prototyping and production. Supported the launch of the first Tilley clothing store design initiatives, retail fixtures & displays, tradeshow booths, and point-of-purchase displays.
Lead Product Designer at VITA – Sarnia, Ontario
September 12, 2018 - February 22, 2021- Designed and launched 40+ consumer products across home & garden categories, driving innovation for national big box retailers.
- Led full product lifecycle from concept to launch, including market research, prototyping, and production coordination.
- Partnered with international manufacturers to manage tooling, timelines, and quality assurance, ensuring cost-effective production.
- Developed illustrated product installation guides, reducing customer service inquiries by 20%. Produced high-impact product renderings, graphics, and sell sheets to support e-commerce, retail presentations, and trade shows.
- Directed weekly design meetings, aligning cross-functional teams on timelines, issues, and design milestones.
- Built and tested product samples and prototypes using hand and power tools, ensuring manufacturability and design integrity.
- Demonstrated adaptability and problem-solving in a fast-paced manufacturing environment, meeting tight deadlines and evolving project needs.
Senior Designer (Remote) at InsightLens
October 1, 2024 - PresentDirected the company’s rebrand by developing cohesive brand guidelines and visual assets, strengthening market identity. Built and managed a new corporate website and digital touchpoints to elevate customer engagement. Designed presentations, business cards, email templates, and LinkedIn visuals to standardize client communication. Partnered with sales, PMs, and executives to design custom signage, banners, and window/wall graphics across QSR, retail, and finance. Created 3D digital environments using LiDAR scans and integrated AI tools to enhance spatial accuracy and branding impact. Led the design of digital fixtures and branded furniture solutions for commercial interiors. Collaborated with manufacturers and internal tech teams to iterate designs and optimize production-ready files.
Founder & Industrial Designer at YS Designs
July 1, 2025 - September 10, 2025Provided tailored design services in 3D modeling, renderings, and technical drawing development for clients in furniture, product, and retail design sectors. Delivered accurate manufacturing drawings and visualizations, facilitating smooth client-to-manufacturer transitions. Balanced aesthetic vision with technical feasibility to support diverse client goals and timelines.
Product Development Manager & Design Consultant at Joseph Mimran and Associates
June 1, 2023 - September 10, 2025Spearheaded end-to-end product development for Staples USA, Staples Canada, Gry Mattr and Tilley. Designed and launched cohesive product lines across home & office furniture, stationery, tech accessories, lighting, and textiles. Delivered high-impact design proposals to Joseph Mimran, Executive Leadership, Stakeholders, Category Managers and Merchandisers, leading to successful product rollouts. Oversaw supplier engagement, CMF strategy, and quality control for both domestic and overseas manufacturing. Conducted sample reviews and organized product photoshoots to ensure product-market alignment. Managed internal design staff and coordinated closely with external teams to streamline prototyping and production. Supported the launch of the first Tilley clothing store design initiatives, retail fixtures & displays, tradeshow booths, and point-of-purchase displays.
Lead Product Designer at VITA
February 1, 2021 - September 10, 2025Designed and launched 40+ consumer products across home & garden categories, driving innovation for national big box retailers. Led full product lifecycle from concept to launch, including market research, prototyping, and production coordination. Partnered with international manufacturers to manage tooling, timelines, and quality assurance, ensuring cost-effective production. Developed illustrated product installation guides, reducing customer service inquiries by 20%. Produced high-impact product renderings, graphics, and sell sheets to support e-commerce, retail presentations, and trade shows. Directed weekly design meetings, aligning cross-functional teams on timelines, issues, and design milestones. Built and tested product samples and prototypes using hand and power tools, ensuring manufacturability and design integrity. Demonstrated adaptability and problem-solving in a fast-paced manufacturing environment, meeting tight deadlines and evolving project needs.
Senior Designer (Remote) at InsightLens
October 1, 2024 - PresentDirected the company’s rebrand by developing cohesive brand guidelines and visual assets, strengthening market identity. Built and managed new corporate website and digital touchpoints to elevate customer engagement. Designed presentations, business cards, email templates, and LinkedIn visuals to standardize client communication. Partnered with sales, PMs, and execs to design custom signage, banners, and window/wall graphics across QSR, retail, and finance. Created 3D digital environments using LiDAR scans and integrated AI tools to enhance spatial accuracy and branding impact. Led the design of digital fixtures and branded furniture solutions for commercial interiors. Collaborated with manufacturers and internal tech teams to iterate designs and optimize production-ready files.
Founder & Industrial Designer at YS Designs
July 1, 2025 - September 10, 2025Provided tailored design services in 3D modeling, renderings, and technical drawing development for clients in furniture, product, and retail design sectors. Delivered accurate manufacturing drawings and visualizations, facilitating smooth client-to-manufacturer transitions. Balanced aesthetic vision with technical feasibility to support diverse client goals and timelines.
Product Development Manager & Design Consultant at Joseph Mimran and Associates
June 1, 2023 - September 10, 2025Spearheaded end-to-end product development for Staples USA, Staples Canada, Gry Mattr and Tilley. Designed and launched cohesive product lines across home & office furniture, stationery, tech accessories, lighting, and textiles. Delivered high-impact design proposals to Joseph Mimran, Executive Leadership, Stakeholders, Category Managers and Merchandisers, leading to successful product rollouts. Oversaw supplier engagement, CMF strategy, and quality control for both domestic and overseas manufacturing. Conducted sample reviews and organized product photoshoots to ensure product-market alignment. Managed internal design staff and coordinated closely with external teams to streamline prototyping and production. Supported the launch of the first Tilley clothing store design initiatives, retail fixtures & displays, tradeshow booths, and point-of-purchase displays.
Lead Product Designer at VITA
February 1, 2021 - September 10, 2025Designed and launched 40+ consumer products across home & garden categories, driving innovation for national big box retailers. Led full product lifecycle from concept to launch, including market research, prototyping, and production coordination. Partnered with international manufacturers to manage tooling, timelines, and quality assurance, ensuring cost-effective production. Developed illustrated product installation guides, reducing customer service inquiries by 20%. Produced high-impact product renderings, graphics, and sell sheets to support e-commerce, retail presentations, and trade shows. Directed weekly design meetings, aligning cross-functional teams on timelines, issues, and design milestones. Built and tested product samples and prototypes using hand and power tools, ensuring manufacturability and design integrity. Adapted to fast-paced manufacturing environment, meeting tight deadlines.
Senior Designer (Remote) at InsightLens
October 1, 2024 - PresentDirected the company’s rebrand by developing cohesive brand guidelines and visual assets; built and managed a new corporate website and digital touchpoints; designed presentations, business cards, email templates, and LinkedIn visuals to standardize client communications; partnered with sales, PMs, and executives to design custom signage, banners, and window/wall graphics across QSR, retail, and finance; created 3D digital environments using LiDAR scans and integrated AI tools to enhance spatial accuracy and branding impact; led the design of digital fixtures and branded furniture solutions for commercial interiors; collaborated with manufacturers and internal tech teams to iterate designs and optimize production-ready files.
Founder & Industrial Designer at YS Designs
July 1, 2025 - September 10, 2025Provided tailored design services in 3D modeling, renderings, and technical drawing development for clients in furniture, product, and retail design sectors; delivered accurate manufacturing drawings and visualizations, facilitating smooth client-to-manufacturer transitions; balanced aesthetic vision with technical feasibility to support diverse client goals and timelines.
Product Development Manager & Design Consultant at Joseph Mimran and Associates
June 1, 2023 - September 10, 2025Spearheaded end-to-end product development for Staples USA, Staples Canada, Gry Mattr, and Tilley; designed and launched cohesive product lines across home & office furniture, stationery, tech accessories, lighting, and textiles; delivered high-impact design proposals to executives and stakeholders, leading to successful product rollouts; oversaw supplier engagement, CMF strategy, and QA for domestic and overseas manufacturing; conducted sample reviews and organized product photoshoots to ensure product-market alignment; managed internal design staff and coordinated with external teams to streamline prototyping and production; supported the launch of Tilley’s store design initiatives, retail fixtures & displays, and tradeshow booths.
Lead Product Designer at VITA
February 1, 2021 - September 10, 2025Designed and launched 40+ consumer products across home & garden categories for national big box retailers; led full product lifecycle from concept to launch, including market research, prototyping, and production coordination; partnered with international manufacturers to manage tooling, timelines, and QA; developed illustrated installation guides reducing customer service inquiries; produced high‑impact product renderings, graphics, and sell sheets for e‑commerce, retail presentations, and trade shows; directed weekly design meetings and coordinated cross‑functional teams to meet milestones.
Education
Bachelors of Design at Industrial Design
September 4, 2012 - April 30, 2016Qualifications
Bachelor of Design in Industrial Design
January 11, 2030 - April 1, 2016Bachelor of Design in Industrial Design
January 11, 2030 - April 1, 2016Bachelors of Design in Industrial Design
January 11, 2030 - April 1, 2016Industry Experience
Consumer Goods, Retail, Manufacturing, Financial Services, Professional Services, Media & Entertainment
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