Second-year English Studies student passionate about digital marketing, branding, and content creation. Skilled in social media design, Canva, video editing, and visual branding.

About

Second-year English Studies student passionate about digital marketing, branding, and content creation. Skilled in social media design, Canva, video editing, and visual branding. Currently building experience in content marketing and creating modern, engaging designs for brands and businesses.

  • Joined May 2026

Languages

  • ArabicFluent
  • EnglishAdvanced
  • FrenchIntermediate

Industry experience

  • Education
  • Media & Entertainment

Projects · 9

ÉLANÉ is a luxury jewelry branding concept created to capture timeless elegance, femininity, and sophistication. The visual direction combines high-end fashion aesthetics with minimal typography and warm golden tones to highlight the premium quality of the jewelry pieces. For this project, I designed a refined campaign poster and visual identity focused on modern luxury branding. The composition, typography, and lighting were carefully selected to create an elegant and editorial feel inspired by luxury fashion magazines. The goal was to build a strong emotional connection with the audience while presenting the brand as chic, modern, and effortlessly elegant. branding #luxurybranding #jewelrydesign #graphicdesign #posterdesign #fashionbranding #artdirection #visualidentity #luxurydesign #socialmediadesign

  • Brand Designer
  • Graphic Designer
  • Social Media Freelancer

A minimalist skincare social media design project created with a clean and elegant aesthetic. This Instagram feed focuses on soft neutral tones, modern typography, and luxury branding to create visually cohesive content for beauty and skincare brands. The project highlights branding consistency, aesthetic storytelling, and engaging social media visuals designed for modern digital marketing. View the full project details on my Behance: https://www.behance.net/yousraarfaoui graphicdesign #socialmedia #branding #skincare #beautybranding #instagramdesign #contentdesign #visualdesign

  • Brand Designer
  • Graphic Designer
  • Social Media Freelancer

I create elegant and modern social media designs for fashion and lifestyle brands using Canva. My style focuses on clean layouts, neutral colors, luxury aesthetics, and visually attractive branding that helps businesses stand out online. canva socialmediadesign instagramdesigner fashiondesign graphicdesigner branding contentcreator minimaldesign luxurybranding pinterestdesign

  • Brand Designer
  • Graphic Designer
  • Social Media Freelancer

A modern luxury jewelry advertisement concept created for social media campaigns and fashion branding. This design combines elegant typography, minimal composition, and premium aesthetics to create a sophisticated visual identity for jewelry promotion. The layout focuses on highlighting the product while maintaining a clean and high-end editorial style. Created for: Instagram advertisements Fashion & jewelry campaigns Luxury brand promotion Social media marketing Tools used: Photoshop • Canva Style: Luxury • Minimal • Fashion Branding • Social Media Design graphicdesign jewelrydesign luxurybranding socialmediadesign fashiondesign advertising instagramad branding designer graphicdesigner

  • Brand Designer
  • Graphic Designer
  • Social Media Freelancer

A premium skincare advertising concept created for social media campaigns and beauty branding. This project focuses on combining clean layouts, elegant typography, and soft luxury aesthetics to create a modern and engaging visual identity for skincare marketing. The design was created for: Instagram advertisements Facebook campaigns Beauty brand promotions Social media marketing Tools used: Photoshop • Canva Style: Minimal • Luxury • Beauty Branding • Social Media Design graphicdesign socialmediadesign branding beautybranding skincare advertising instagramad facebookads designer graphicdesigner

  • Brand Designer
  • Graphic Designer
  • Social Media Freelancer

A luxury jewelry campaign concept created for ELANCE, inspired by modern editorial fashion and premium jewelry branding. This project focuses on elegant composition, minimalist typography, and sophisticated visual storytelling to create a timeless luxury aesthetic suitable for social media campaigns and fashion advertising. The creative direction highlights: • Luxury jewelry branding • Editorial-inspired visuals • Minimalist fashion aesthetics • Premium social media advertising Designed for: Jewelry Campaigns Instagram & Fashion Advertising Luxury Branding Editorial Social Media Content Tools Used: Canva • Typography Layout • AI-Assisted Creative Workflow Creative Direction & Design: Yousra Arfaoui #graphicdesigner #designer #branding

  • Brand Designer
  • Graphic Designer
  • Social Media Freelancer

A luxury jewelry campaign poster created for LUNÉ, inspired by timeless elegance and minimalist editorial aesthetics. This project explores the balance between simplicity, sophistication, and premium branding through monochrome photography, refined typography, and subtle gold accents that highlight the jewelry collection. The creative direction was designed to communicate: • Modern luxury • Timeless beauty • Editorial-inspired aesthetics • Elegant brand storytelling The poster was created for: Jewelry Brand Campaigns Luxury Social Media Advertising Fashion & Editorial Promotion Premium Branding Visuals Tools Used: Canva • Typography Design • AI-Assisted Creative Workflow Creative Direction & Design: Yousra Arfaoui #graphicdesigner #branding #designer

  • Brand Designer
  • Graphic Designer
  • Social Media Freelancer

A luxury fashion campaign poster created for Éloria, inspired by high-end editorial and timeless fashion branding. This project focuses on elegance, sophistication, and minimalism through cinematic lighting, refined typography, and premium visual composition. The creative direction was designed to communicate: • Timeless elegance • Modern luxury aesthetics • Editorial fashion identity • Premium brand storytelling The poster was created for: Fashion Campaigns Social Media Advertising Luxury Brand Promotion Editorial & Magazine Style Visuals Tools Used: Canva • Typography Layout • AI-Assisted Creative Workflow Creative Direction & Design: Yousra Arfaoui #designer #graphicdesigner #branding

  • Brand Designer
  • Graphic Designer
  • Social Media Freelancer

A luxury skincare advertisement concept created for Lunara Skin, focused on modern beauty branding and premium visual aesthetics. This project was designed to promote a skincare product using elegant typography, minimalist composition, and high-end editorial-inspired visuals suitable for social media advertising and digital campaigns. The advertisement highlights the product’s core benefits: • Deep Hydration • Visible Plumping • Radiant Glow Designed for: Instagram Ads Facebook Sponsored Campaigns Beauty & Skincare Marketing Shopify Product Promotion Tools Used: Canva • AI-Assisted Design Workflow • Typography & Layout Design Creative Direction & Design: Yousra Arfaoui

  • Brand Designer
  • Graphic Designer
  • Social Media Freelancer

Work experience· 6 roles

Content Creation & Digital SkillsJan 2026 – Present · 11 mos

Created content for various social media platforms (Instagram, TikTok) and developed skills in digital marketing.

Volunteer-Conference EventJan 2026 – Present · 11 mos

Assisted with the organization and implementation of conference events.

Content Creation & Digital SkillsJan 2023 – Present · 3 yrs 11 mos

Created social media posts across platforms (Instagram, TikTok), engaging audiences and enhancing brand presence. Developed skills in digital content strategies.

Volunteer Conference EventJan 2023 – Present · 3 yrs 11 mos
Content Creation & Digital SkillsJan 2022 – Present · 4 yrs 11 mos
Volunteer-Conference EventJan 2022 – Present · 4 yrs 11 mos

Education

Bachelor · Université Sidi Mohammed Ben Abdallah2022 – 2024
Bachelor in English studies · Université Sidi Mohammed Ben Abdellah2022 – 2024
Bachelor · Université Sidi Mohamed Ben Abdellah2022 – 2024

Certifications and awards· 6

Digital Marketing Certified2026
Volunteer Certificate2026
Digital Marketing Certified2026
Volunteer-Certificate2026

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