Sales Performance Dashboard 2025

I developed a comprehensive Sales Performance Dashboard for a retail company operating in 5 Moroccan cities.
The Problem: The client had raw sales data but no clear visibility on which products and cities were most profitable.
My Solution: I built a 100% interactive dashboard that answers:
What is our overall performance? (Revenue, Profit, Margin)Where do we make the most money? (Casablanca is #1)What to focus on? (Electronics generates 2x more than all other categories combined)How are we growing? (+9.5% growth in 3 months)This dashboard helps management make data-driven decisions on inventory and marketing budget allocation. Built with best practices in UX/UI and DAX measures.