Youssef Mahmoud

Leading creative direction for social media campaigns, brand content, and ad creatives. My work covers shaping the campaign idea, setting the visual direction, reviewing creative output, guiding the team, and making sure the final work fits the brand, platform, audience, and campaign goal. I stay close to execution, so the work is not only visually strong, but also clear, usable, and ready to launch.

Worked on social media visuals and campaign-based design work mainly for the GCC market. The work included campaign visuals, digital platform adaptations, brand assets, and final design files for delivery. I was also involved in improving the visual direction of the work, making sure each design matched the brand, platform, market, and campaign message.

Worked at a marketing agency focused mainly on the Egyptian market. My work included brand identity, brand guidelines, social media designs, branding assets, and video-related visual content for clients across different fields. The role helped me build stronger direction skills, not just execution — creating consistent visual styles and adapting designs for different brands and digital platforms.