I’m a Johannesburg-based film and creative director with 8 years of experience crafting high-impact commercial work across a wide range of film sets.
I’m a Johannesburg-based film and creative director with 8 years of experience crafting high-impact commercial work across a wide range of film sets. I bring a strong foundation in editing and music, using rhythm, tone, and cinematic composition to shape emotional storytelling in every project.
I’ve directed campaigns for brands including Mini Cooper, Adidas, OMO, Coca-Cola, Cadbury and more. I really enjoy building concepts that last beyond the final cut. Whether I’m developing pitches and treatments, collaborating with producers and music teams or overseeing post-production for narrative cohesion, my focus is always on creating work that feels intentional, dynamic, and memorable.
I think this is a great example of my work as it brings together several of the creative disciplines I pride myself on. For this piece, I worked as Director, while also incorporating VFX and original music that I co-composed and directed.
Directed and conceptualized branded content and TVCs for major clients including Mini Cooper, Adidas, Oros, OMO, Amarula, Coca-Cola, and Cadbury. Developed pitches, storyboards, and treatments in close collaboration with agencies, clients, and production teams. Oversaw post-production workflows with a focus on editing rhythm and narrative cohesion, and worked with music producers and editors to enhance storytelling through sound.
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