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I’m Yankuba Samateh, a 21-year-old student at Loughborough University studying International Business. I completed a yearlong placement at Jaguar Land Rover (JLR) and I’m currently building toward a first-class degree. I have a strong interest in marketing, media, and sports, with hands-on experience across marketing/benchmarking work, competitor analysis, and business case development. Alongside my studies and placement work, I’ve led initiatives and content projects—especially around football and the World Cup—along with sustainability-focused work.…I’m Yankuba Samateh, a 21-year-old student at Loughborough University studying International Business. I completed a yearlong placement at Jaguar Land Rover (JLR) and I’m currently building toward a first-class degree. I have a strong interest in marketing, media, and sports, with hands-on experience across marketing/benchmarking work, competitor analysis, and business case development. Alongside my studies and placement work, I’ve led initiatives and content projects—especially around football and the World Cup—along with sustainability-focused work.

Yankuba Samateh

Data Analyst, Marketing Strategist, Marketing Analyst, +3

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I’m Yankuba Samateh, a 21-year-old student at Loughborough University studying International Business. I completed a yearlong placement at Jaguar Land Rover (JLR) and I’m currently building toward a first-class degree. I have a strong interest in marketing, media, and sports, with hands-on experience across marketing/benchmarking work, competitor analysis, and business case development. Alongside my studies and placement work, I’ve led initiatives and content projects—especially around football and the World Cup—along with sustainability-focused work.…I’m Yankuba Samateh, a 21-year-old student at Loughborough University studying International Business. I completed a yearlong placement at Jaguar Land Rover (JLR) and I’m currently building toward a first-class degree. I have a strong interest in marketing, media, and sports, with hands-on experience across marketing/benchmarking work, competitor analysis, and business case development. Alongside my studies and placement work, I’ve led initiatives and content projects—especially around football and the World Cup—along with sustainability-focused work.

Available to hire

I’m Yankuba Samateh, a 21-year-old student at Loughborough University studying International Business. I completed a yearlong placement at Jaguar Land Rover (JLR) and I’m currently building toward a first-class degree.

I have a strong interest in marketing, media, and sports, with hands-on experience across marketing/benchmarking work, competitor analysis, and business case development. Alongside my studies and placement work, I’ve led initiatives and content projects—especially around football and the World Cup—along with sustainability-focused work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Ex-Works Product Marketing Undergraduate at Jaguar Land Rover (JLR)

January 1, 2026 - July 31, 2026

Evaluated over 88 initiatives leading to an average cost saving of over £18 million per annum. Conducted competitor benchmarking across luxury OEMs to inform feature positioning and pricing recommendations. Built business cases for interior feature enhancements, presenting findings to senior stakeholders using PowerPoint and Excel. Created and maintained key tracking lists and tools (with AI assistance), ensuring data accuracy and continuous availability for 100+ team members across multiple teams.

Cross-Brand Optimisation Undergraduate at Jaguar Land Rover (JLR)

July 1, 2025 - December 31, 2025

Delivered cross-brand benchmarking studies covering wheels and tyres, interior veneers, and EV/PHEV specifications across 10+ luxury OEMs. Produced structured Excel workbooks and presentation decks used by commercial teams to support optimisation decisions. Verified data accuracy across UK, EU, and US markets using a verified/TBC framework to improve reporting reliability. Created and hosted (with two apprentices) the JLR 5-a-side charity football tournament, raising over £12k for charity.

Environmental Finance Intern at Unwritten

July 1, 2024 - September 30, 2024

Researched climate risk and environmental finance trends to support client-facing analysis and reporting. Assisted in preparing sustainability-linked financial insights and data summaries for internal and client use. Prepared presentations for senior team members that were used internally to engage new stakeholders and generate interest in the business.