Hello! I am Yu Min, a Singapore-based graphic designer passionate about crafting compelling brand narratives and visuals that resonate. With around 2 years of experience across agencies and freelance work, I am well-versed in art direction, typography, editorial design, visual identities and motion graphics.
Endlessly curious, I constantly explore bold, purposeful ideas that challenge creative boundaries. My practice is rooted in visual storytelling, often expanding into playful experimentation and cross-disciplinary thinking.
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Octave Culinary Academy is a mindful culinary space where food meets wellness. Rooted in the philosophy that wellness is a journey, not a destination, Octave invites students to explore a way of cooking that blends technique with intention—nurturing not just culinary skill but also a deeper connection to self, nature, and nourishment. Every experience is grounded in mindfulness, celebrating the harmony between the act of cooking and the holistic well-being of each individual.
My branding approach is anchored by a minimal yet meaningful visual language: lines and dots. The line represents the continuous, evolving path of self-discovery and mindful living — a rhythm that flows through every lesson, meal, and moment. The dots mark pivotal pitstops along this journey: moments of pause, reflection, and growth. Together, they weave a visual narrative that mirrors our core values — progress, presence, and purpose.
Love & Bravery is a Singapore-based fashion label known for its wearable elegance and timeless appeal. The rebrand was driven by a desire to evolve with its growing community of modern women and to refine the brand’s visual language to better reflect its ethos: understated elegance, everyday empowerment.
From updated typography and a muted yet sophisticated color palette to a cleaner, more editorial approach to imagery and layout, every touchpoint is designed to feel considered, confident, and quietly bold.
At the heart of the rebrand is a refined monogram that intertwines the initials ‘L’ and ‘B’ around a custom-designed ampersand. More than just a visual mark, the ampersand serves as a symbolic bridge — uniting the dual values of Love and Bravery. It reflects the brand’s core mission: to empower the modern woman to embody both softness and strength, elegance and confidence.
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