Hello! I am Yu Min, a Singapore-based graphic designer passionate about crafting compelling brand narratives and visuals that resonate. With around 2 years of experience across agencies and freelance work, I am well-versed in art direction, typography, editorial design, visual identities and motion graphics. Endlessly curious, I constantly explore bold, purposeful ideas that challenge creative boundaries. My practice is rooted in visual storytelling, often expanding into playful experimentation and cross-disciplinary thinking. Link to Portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Yu Min

Hello! I am Yu Min, a Singapore-based graphic designer passionate about crafting compelling brand narratives and visuals that resonate. With around 2 years of experience across agencies and freelance work, I am well-versed in art direction, typography, editorial design, visual identities and motion graphics. Endlessly curious, I constantly explore bold, purposeful ideas that challenge creative boundaries. My practice is rooted in visual storytelling, often expanding into playful experimentation and cross-disciplinary thinking. Link to Portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Hello! I am Yu Min, a Singapore-based graphic designer passionate about crafting compelling brand narratives and visuals that resonate. With around 2 years of experience across agencies and freelance work, I am well-versed in art direction, typography, editorial design, visual identities and motion graphics.

Endlessly curious, I constantly explore bold, purposeful ideas that challenge creative boundaries. My practice is rooted in visual storytelling, often expanding into playful experimentation and cross-disciplinary thinking.

Link to Portfolio: Website not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent
Chinese
Advanced

Work Experience

Graphic Design Intern at Kim Guan Guan Coffee Trading
August 1, 2022 - September 1, 2022
Redesigned and developed packaging systems, marketing posters, and a range of in-house brand collaterals. Experienced in conceptualising and producing engaging social media content and templates.
Freelance Designer at Self-employed
August 1, 2024 - Present
Assisted in crafting weekly launch collaterals for a local fashion label. Conceptualised social media content and campaign collaterals across various digital platforms, including the production of a 2D motion piece for a brand launch.
Creative Designer at Darling Visual Communications
November 1, 2022 - May 1, 2024
Developed branding proposals and visual identities, including logo design, typography systems, brand guidelines and art direction for various clients. Conceptualised social media content and campaign collaterals across various digital platforms. Created layouts and visual narratives for editorial publications.

Education

Diploma at MAD School by Chatsworth Academy
January 1, 2021 - January 1, 2022
Diploma at Temasek Polytechnic
January 1, 2017 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Software & Internet
    paper Octave Culinary (Brand Identity)

    Octave Culinary Academy is a mindful culinary space where food meets wellness. Rooted in the philosophy that wellness is a journey, not a destination, Octave invites students to explore a way of cooking that blends technique with intention—nurturing not just culinary skill but also a deeper connection to self, nature, and nourishment. Every experience is grounded in mindfulness, celebrating the harmony between the act of cooking and the holistic well-being of each individual.

    My branding approach is anchored by a minimal yet meaningful visual language: lines and dots. The line represents the continuous, evolving path of self-discovery and mindful living — a rhythm that flows through every lesson, meal, and moment. The dots mark pivotal pitstops along this journey: moments of pause, reflection, and growth. Together, they weave a visual narrative that mirrors our core values — progress, presence, and purpose.

    paper Love & Bravery (Brand Identity)

    Love & Bravery is a Singapore-based fashion label known for its wearable elegance and timeless appeal. The rebrand was driven by a desire to evolve with its growing community of modern women and to refine the brand’s visual language to better reflect its ethos: understated elegance, everyday empowerment.

    From updated typography and a muted yet sophisticated color palette to a cleaner, more editorial approach to imagery and layout, every touchpoint is designed to feel considered, confident, and quietly bold.

    At the heart of the rebrand is a refined monogram that intertwines the initials ‘L’ and ‘B’ around a custom-designed ampersand. More than just a visual mark, the ampersand serves as a symbolic bridge — uniting the dual values of Love and Bravery. It reflects the brand’s core mission: to empower the modern woman to embody both softness and strength, elegance and confidence.

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