Yuan Feng

Leads fashion design activities for fashion club/FADS-related runway and production work, including concept development, digital prototyping and layout design for promotional use, and on-site event product/design support. Works across theme ideation, promotional board creation, event setup, and visual asset production to support campus fashion events. Contributes to visual consistency and readability using color theory and typography while supporting multiple seasonal initiatives.

Conducts trend and material research for climate-focused apparel concepts, maintaining detailed data in order to track costs and physical constraints. Builds digital garment prototypes and technical patterns using Photoshop, Illustrator, and Blender to reduce physical prototyping waste. Performs fabrication and machinery testing (e.g., PLA print-on-mesh, laser cutting, technical embroidery) to evaluate bonding stability for final construction. Supports end-to-end collection workflows including flats sketching, fabric sourcing, pattern making, and construction for multiple seasonal runway looks, and contributes to creative direction through cast/model fitting and styling adjustments aligned with runway execution goals.

Leads digital marketing strategy efforts for e-commerce visibility and search performance, including SEO analysis using tools such as SEMrush and Google Trends. Supports digital architecture and storefront-oriented planning to improve user navigation and conversion readiness, while guiding content and on-site layout decisions that align with target consumer personas.