Creative leadership for corporate, brand, PR, and internal communications. Acts as brand steward to safeguard brand integrity and ensure consistent brand expression across touchpoints. Leads major brand refresh initiatives to strengthen global positioning, provides creative oversight for visual and audiovisual outputs, translates corporate leadership messaging into brand narratives, and collaborates with internal stakeholders and external agencies. Oversees and approves key corporate publications, PR materials, campaigns, and brand assets.

Creative Lead – Brand Identity & Design Strategy (Corporate Communications) at Garuda Indonesia

January 1, 2012 - Present

Provide creative leadership and direction for Garuda Indonesia’s corporate, brand, PR, and internal communications. Act as a brand steward to safeguard brand integrity and ensure consistent brand expression across touchpoints. Lead or contribute to major brand refresh initiatives to strengthen global positioning. Oversee and approve corporate publications, PR materials, campaigns, and brand assets, ensuring visual and audiovisual outputs align with brand strategy and corporate values. Translate leadership messaging into brand narratives and collaborate with internal stakeholders and external creative agencies to maintain high creative standards.

Senior Graphic Designer Marketing & Promotions at Bakrieland

January 1, 2011 - January 1, 2012

Develops creative materials for commercial campaigns, promotions, and brand activations. Collaborates with marketing stakeholders to translate commercial objectives into clear visual communications and ensures visual consistency across marketing channels to strengthen brand presence.

Graphic Designer at Mindmap Communication

January 1, 2009 - January 1, 2011

Deliver visual solutions for marketing and commercial communication needs as part of an agency team. Create logos, infographics, and promotional materials aligned with client brand and marketing objectives. Support creative concept development and client presentations to improve campaign effectiveness and brand messaging.