Wei Ren (Yui)

Translated game narratives and scripts into original character, environment, and prop designs, ensuring all visual assets aligned with project milestones and brand identity. Conducted cross-border administrative work flows and compliance efforts for establishing a California subsidiary. Developed visual guidelines leveraging Photoshop and Unreal Engine to appeal to both Eastern and Western gaming audiences.

Developed the art style for a Chinese silhouette game. Worked with a team of artists to create game environments, ensuring alignment with art direction and gameplay requirements. Developed and optimized production pipelines to streamline workflow and maximize efficiency. Conducted regular reviews to maintain quality standards and address technical challenges.

Interacted with StarPainters’ CEO to explain game products and explored collaborations with other commercial companies at the Game Developers Conference.