Nice to meet you. I've worked in brand design at a major Japanese beverage company for about 15 years, specializing in branding rooted in packaging. With a marketing mindset, I create designs aligned with brand strategy that communicate each brand's unique identity. I also systematize brand visuals and messaging across media, refining results through both words and visuals. In parallel, I plan and design installations and workshops that encourage self-expression, held at museums and libraries in Japan and abroad. I hold a Master's degree from a university in London, where studying in a multicultural setting broadened my design perspective. I now work as a freelance graphic designer, supporting clients from small shops to hospitals and kindergartens. At the core of my work is a desire to share the unique stories behind people and things. I believe everyone is different and wonderful, and I aim to help people express their individuality. Through design, I hope to help create communities where expression and mutual support can thrive.

Yuka Kawamoto

Nice to meet you. I've worked in brand design at a major Japanese beverage company for about 15 years, specializing in branding rooted in packaging. With a marketing mindset, I create designs aligned with brand strategy that communicate each brand's unique identity. I also systematize brand visuals and messaging across media, refining results through both words and visuals. In parallel, I plan and design installations and workshops that encourage self-expression, held at museums and libraries in Japan and abroad. I hold a Master's degree from a university in London, where studying in a multicultural setting broadened my design perspective. I now work as a freelance graphic designer, supporting clients from small shops to hospitals and kindergartens. At the core of my work is a desire to share the unique stories behind people and things. I believe everyone is different and wonderful, and I aim to help people express their individuality. Through design, I hope to help create communities where expression and mutual support can thrive.

Available to hire

Nice to meet you. I’ve worked in brand design at a major Japanese beverage company for about 15 years, specializing in branding rooted in packaging. With a marketing mindset, I create designs aligned with brand strategy that communicate each brand’s unique identity. I also systematize brand visuals and messaging across media, refining results through both words and visuals.

In parallel, I plan and design installations and workshops that encourage self-expression, held at museums and libraries in Japan and abroad. I hold a Master’s degree from a university in London, where studying in a multicultural setting broadened my design perspective. I now work as a freelance graphic designer, supporting clients from small shops to hospitals and kindergartens. At the core of my work is a desire to share the unique stories behind people and things. I believe everyone is different and wonderful, and I aim to help people express their individuality. Through design, I hope to help create communities where expression and mutual support can thrive.

See more

Language

English
Advanced
Japanese
Fluent

Work Experience

Branding Designer / Design Director at Kirin Brewery Company, Limited
January 1, 2025 - October 6, 2025
Lead branding design for alcoholic beverages, developing packaging and brand communications; aligned visuals with marketing strategy; systematized brand visuals and messaging across media; collaborated with cross-functional teams and clients to articulate brand stories.
Installation Designer (Freelance) at Freelance / Self-employed
January 1, 2025 - October 6, 2025
Plan and design installations and workshops at museums and libraries in Japan and abroad to encourage self-expression; coordinate with institutions and participants to create engaging art experiences.
Installation Designer / Freelance Graphic Designer at Independent / Freelance
April 1, 2016 - October 6, 2025
Plan and design installations and workshops incentivizing self-expression at art spaces; provide freelance graphic design and branding services to a diverse client base, including small shops, hospitals, and kindergartens.
Instructor / Brand Design Director / Graphic Designer at Musashino Art University
April 1, 2019 - July 31, 2022
Instructor teaching brand design; responsible for directing brand design projects and practicing as a graphic designer. Involves mentoring students and integrating industry practices with coursework.
Branding Designer / Design Director at Kirin Brewery Company, Limited
January 1, 2025 - January 1, 2025
Led branding design for Kirin's beverage portfolio, developing packaging and communications that align with marketing strategy and reinforce each brand's identity. Systematized brand visuals and messaging across media, refining results through both words and visuals. Collaborated with marketing teams to articulate brand stories and packaging systems. Also planned and designed installations and workshops to encourage self-expression in museums and libraries.
Installation Designer (Freelance) at Self-employed
January 1, 2025 - January 1, 2025
Holding installations at art museums in Japan and abroad to encourage participants to express themselves through art; collaborated with curators and educators to design engaging environments and workshops.
Freelance Graphic Designer at Self-employed / Various Clients
January 1, 2025 - January 1, 2025
Provided branding, graphic design, and packaging support for a range of clients from small shops to hospitals and kindergartens, helping them communicate their stories visually and verbally.
Branding Designer / Design Director at Kirin Brewery Company, Limited
January 1, 2010 - January 1, 2025
Lead branding and packaging design for Kirin beverages; develop brand strategy-aligned visuals; systematize brand visuals and messaging across media; collaborate with marketing and product teams to refine brand storytelling.
Installation Designer at Freelance / Independent Projects
January 1, 2016 - January 1, 2025
Plan and design installations and interactive experiences for art museums and libraries in Japan and abroad to encourage self-expression; manage project scope, timelines and coordination with venues and participants.
Installation Designer at Self-Employed / Freelance
January 1, 2016 - January 1, 2025
Plans and holds installations at art museums to encourage participants to express themselves through art.
Instructor (Brand Design) / Graphic Designer at Musashino Art University
January 1, 2019 - January 1, 2022
Art direction and graphic design instruction as a freelance instructor; develops brand design curricula and lectures.
Intern at Adobe
January 1, 2008 - January 1, 2008
Internship focusing on Adobe Creative Suite (Illustrator, Photoshop, InDesign).

Education

BA in Science of Design at Musashino Art University
September 1, 2003 - June 29, 2007
MA Narrative Environments at Central Saint Martins
September 3, 2007 - June 30, 2009
BA Science of Design at Musashino Art University
January 1, 2003 - January 1, 2007
MA Narrative Environments at Central Saint Martins
January 1, 2007 - January 1, 2009
Bachelor of Arts in Science of Design at Musashino Art University
January 1, 2003 - January 1, 2007
Master of Arts in Narrative Environments at Central Saint Martins
January 11, 2030 - January 7, 2026
BA in Science of Design at Musashino Art University
January 1, 2003 - January 1, 2007
MA in Narrative Environments at Central Saint Martins
January 11, 2030 - January 26, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Education, Healthcare, Non-Profit Organization, Professional Services, Manufacturing, Retail, Other